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All Journal Media Wisata Jurnal Abdimas Pariwisata
Nikasius Jonet Sinangjoyo
Sekolah Tinggi Pariwisata AMPTA Yogyakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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The Feasibility of Museum Social Media for Millenial: A Case Study in Sonobudoyo and Sandi Museums Yogyakarta Indonesia Ayu Hellena Cornellia; Hary Hermawan; Nikasius Jonet Sinangjoyo; Prihatno
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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The raising awareness of social media museums has developed gradually. A previous study related to the topic which found out that it was not properly managed is now defeated with a better solution of having a consultant or outsource staff in the museum. As social media has a great role in improving museum visitors and awareness in society, a deeper understanding and method of its application is explored in this study. The general purpose of this research is to find out the suitable Social Media Marketing method for Millennial targets as they are very active on social media compared to other generations. The method of this research was mix qualitative-quantitative approach and the sample was Sonobudoyo and Sandi museums in Yogyakarta, Indonesia was selected based on the active use of social media especially Instagram. The respondents were thirty-nine Instagram followers of Sonobudoyo and thirty-eight Instagram followers of Sandi. This study concludes that both museums have a good implementation of Social Media Marketing as the number of Instagram followers is above 5,000. It is suggested that the result of this study could provide input for other museums in Indonesia to become preferred tourism destinations while carrying out proper Social Media Marketing (SMM) especially for Millennials through updated and exciting content.
Master Plan Pengembangan Wisata Bukit Tulen Telase: Pengabdian Masyarakat di Desa Air Limau, Kecamatan Muntok, Kabupaten Bangka Barat, Provinsi Kepulauan Bangka Belitung Rias Arasy Arung Mallangke; Nikasius Jonet Sinangjoyo; Hary Hermawan
Jurnal Abdimas Pariwisata Vol. 3 No. 2 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Tulen Telase Hill Tourism Development Master Plan. The development of the Bukit Tulen Telase tourist area in Air Limau Village, Muntok District, West Bangka Regency is very prospective. This article is the output of community service activities that aim to recommend the Masterplan as a reference for developing the Bukit Tulen Telase tourist area. By analyzing tourism potential, the team analyzed market aspects based on the potential of the Bukit Tulen Telase area. Then analyze tourism potential based on institutional studies, and provide recommendations for developing integrated tour packages. The implementation of community service is divided into several stages. The first stage is a literature review followed by secondary data collection. The second stage consists of a primary data survey, orientation, and focus group discussions. The third stage identifies regional development potentials, problems, and analyses, and the final stage is concept formulation and development strategy. The Bukit Tulen Telase area in West Bangka Regency has shown promise as a tourist destination. The development of the Bukit Tulen Telase area necessitates synergistic collaboration from multiple parties to strengthen and complement one another. Putting together integrated tour packages can be a form of synergistic collaboration.
Co-Authors Ayu Hellena Cornellia Hary Hermawan Prihatno Rias Arasy Arung Mallangke