<![CDATA[This study aims to find out the influence of Brand image, product quality on customer satisfaction and customer loyalty of Revlon lipstick products in Pekanbaru City. The samples in this study were 114 people with the condition, consumers who were in Pekanbaru City, consumers who were over 17 years old and who had used Revlon for at least 6 months. The determination of the number of respresentative samples is dependent on the number of indicators multiplied by 5 to 10. Based on the calculation above obtained for a minimum sample using 114 samples of respondents. This research uses data analysis method using path analysis processed using SmartPLS (Partial Least Square) software version 2.0.m3 that is run with computer media. The results showed that: 1) the better the Brand image will increase customer satisfaction and vice versa, the worse the Brand image of customer satisfaction will also decrease.2) the better the product quality, the better the customer satisfaction and vice versa, the worse the quality of customer satisfaction products will also decrease. 3) The better the brand image will increase customer loyalty and vice versa, the worse the brand image then customer loyalty will also decrease 4). Product quality does not have a significant effect on customer loyalty of Lipstick Revlon products in Pekanbaru City. 5) The better customer satisfaction will increase customer loyalty and vice versa, the worse customer satisfaction then customer loyalty will also decrease. 6) Customer satisfaction is able to mediate brand image relationship to customer satisfaction 7) Customer satisfaction is not able to mediate the relationship Of product quality to customer satisfaction.Keywords: Product, Revlon Lipstick, Brand Image, Product Quality, Customer Satisfaction, Customer Loyalty]]>
