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All Journal DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Akuntansi dan Ekonomika
Fitri Ayu Nofirda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Akuntansi dan Ekonomika

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Pengaruh Ekuitas Merek Dan Kinerja Perusahaan Terhadap Risiko Perusahaan Yang Terdaftar Di Indeks LQ45 Dwi Dewisri Kinasih; Fitri Ayu Nofirda
Akuntansi & Ekonomika Vol 12 No 1 (2022): Jurnal Akuntansi dan Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v12i1.3748

Abstract

This study aims to examine the effect of brand equity and company performance on company risk. This study uses two models of corporate risk measurement, namely by using the standard deviation of Return on Assets and the standard deviation of Return on Equity. This study uses panel data regression with random effects model and data processing using Stata 14 software. The findings from this study indicate that brand equity has a positive and significant effect on company risk as measured by using the standard deviation of return on equity. While the company's performance proved to have a negative and significant effect on the company's risk.
Co-Authors Anggun Cahaya Pratiwi Dwi Dewisri Kinasih Ikhbal Akhmad Suci Rahmadhani Sulistyandari Sulistyandari