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All Journal SENTRALISASI JURNAL MANAJEMEN DAN BISNIS INDONESIA
Dessy Kartika Yudityawati
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance

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Strategi Pemasaran dalam Perspektif Islam Dessy Kartika Yudityawati; Hadiah Fitriyah
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 8, No 1 (2022)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.274 KB) | DOI: 10.32528/jmbi.v8i1.7429

Abstract

Penelitian bertujuan untuk mengetahui strategi pemasaran dalam perspektif Islam. Strategi Pemasaran terdiri dari strategi pasar dan strategi bauran pemasaran (marketing mix). Integrasi Konsep Pemasaran Konvensional dengan ajaran Islam memunculkan Konsep Pemasaran Syariah. Penelitian yang dilakukan adalah penelitian kualitatif dengan metode observasi dan studi pustaka. Hasil penelitian menunjukkan integrasi ajaran Islam dan pemasaran konvensional, dalam mengimplementasikan strategi pemasaran yang kemudian disertai dengan karakter yang beretika sesuai prinsip pemasaran syariah dan keteladanan yang ditunjukkan oleh Nabi Muhammad SAW sebagai seorang marketer sejati, akan membawa pemasaran ke level yang berbeda, tidak hanya bagaimana memenuhi kebutuhan manusia di dunia melainkan juga bagaimana mencari akherat dengannya.
Gaya Kepemimpinan, Motivasi Dosen, dan Model Pentahelix dalam Mendukung Implementasi Kurikulum Merdeka Belajar Kampus Merdeka (Studi di Universitas Muhammadiyah Sidoarjo) Dessy Kartika Yudityawati; Sigit Hermawan
SENTRALISASI Vol. 12 No. 2 (2023): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v12i2.2394

Abstract

The principle of ‘Merdeka Belajar’ is expected to accelerate the process of education reform in Indonesia. Rigid, linear, and bureaucratic education is not suitable for an era where technology is developing rapidly. Curriculum that is responsive to the times, adaptive and innovative is the answer. The purpose of the study is to determine the role of leadership style, lecturer motivation, and the pentahelix model in supporting the implementation of Merdeka Belajar Kampus Merdeka’s Curriculum at Universitas Muhammadiyah Sidoarjo. The research falls into the category of qualitative research with an interpretive paradigm, and uses several data collection techniques, including interviews, observation, and documentation. The results showed that leadership style, lecturer motivation, and the pentahelix model played a role in the implementation of MBKM at Universitas Muhammadiyah Sidoarjo. The 'TORSIE' paradigm and transformational leadership style bring Universitas Muhammadiyah Sidoarjo towards dynamic and quality education. The motivation of the lecturers is primarily in the context of self-development, making MBKM not just learning outside the Study Program, but internalizing MBKM to the creation of collaborative, innovative and participatory classes. The Pentahelix model, integration between the Government, academia, business, media, and society, as a manifestation of collaboration and synergy between Muhammadiyah University of Sidoarjo and other institutions completes it all. In the scientific field, it is hoped that the results of this study will be used as a reference for further research.
Co-Authors Hadiah Fitriyah Sigit Hermawan