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All Journal Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Wiko Rizki Wijaya
Universitas Medan Area
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)

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Peran Mediasi Kepuasan Konsumen Dalam Meningkatkan Pengaruh Brand Leadership Terhadap Niat Pembelian Kembali Wiko Rizki Wijaya; Hery Syahrial; Adelina Lubis; Haryaji Catur Putera Hasman
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1691

Abstract

This study aims to determine whether consumer satisfaction mediates brand leadership on repurchase intentions. This research was conducted using a questionnaire distributed to 108 samples who are Shopee application users in Tanjung Rejo Village. The sampling technique used was non-probability sampling, namely convenience sampling. This type of research uses a quantitative approach. The data analysis technique used in this research is path analysis. The results of this study indicate that: 1) Quality variable (X1) has a positive and significant effect on Consumer Satisfaction. 2) Value variable (X2) has a positive but not significant effect on Consumer Satisfaction (Y1). 3) Innovation Variable (X3) has a positive and significant effect on Consumer Satisfaction. 4) Popularity variable (X4) has a positive and significant effect on Consumer Satisfaction (Y1). 5) Consumer Satisfaction Variable (Y1) has a positive and significant effect on repurchase intention (Y2). 6) Consumer Satisfaction mediates brand leadership on repurchase intention).
Co-Authors Haryaji Catur Putera Hasman Hery Syahrial Indah Apriliya LUBIS, ADELINA Nurul Wardani Lubis