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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Critical Realism in Socio-Economic (JOCRISE) Journal Of Management Analytical and Solution (JoMAS)
Haryaji Catur Putera Hasman
Universitas Medan Area
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA Haryaji Catur Putera Hasman; Cindy Natalina; Alfifto Alfifto
JUMANT Vol 13 No 2 (2021): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh advertising dan personal selling terhadap keputusan pembelian sepeda motor Honda pada Masyarakat di Kelurahan Sei Agul, Medan. Jenis penelitian yang dilakukan dalam penelitian ini adalah penelitian kuantitatif. Jenis data yang digunakan adalah data primer dan data sekunder yang diperoleh dari kuesioner dan studi pustaka. Populasi dalam penelitian ini adalah masyarakat di kelurahan Sei Agul yang pernah membeli sepeda motor Honda. Sampel dalam penelitian ini sebanyak 98 orang. Metode pengambilan sampel menggunakan metode nonprobability sampling dengan teknik sampling insidental. Hasil penelitian menunjukan bahwa secara simultan advertising dan personal selling berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial, baik advertising maupun personal selling masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian.
Viral Marketing, Celebrity Endorsement dan Brand Awareness Terhadap Keputusan Pembelian Pada Geprek Bensu Medan Alfifto Alfifto; Anggelia Siringoringo; Haryaji Catur Putera Hasman
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 2 No. 1 (2022): Article Research Volume 2 Nomor 1, Maret 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v2i1.1208

Abstract

Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Viral Marketing terhadap Keputusan Pembelian Pada Geprek Bensu Medan. (2) Pengaruh Celebrity Endorsement terhadap Keputusan Pembelian Pada Geprek Bensu Medan. (3) Pengaruh Brand Awareness terhadap Keputusan Pembelian Pada Geprek Bensu Medan. Penelitian ini merupakan penelitian kuantitatif. Populasi seluruh konsumen yang membeli geprek bensu sejak tahun 2019-2021. Penelitian sampel dalam penelitian ini dilakukan dengan purposive sampling. Sampel yang diambil sebanyak 80 orang konsumen pada Geprek Bensu Medan. Teknik analisis data pada penelitian ini adalah analisis regresi linear berganda. Data penelitian bersumber dari kuesioner. Viral Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan. Celebrity Endorsement berpengaruh positif namun tidak signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan. Brand Awareness berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan.
Pengaruh Motif Rasional Dan Motif Emosional Terhadap Keputusan Pembelian Konsumen Pada Supermarket Cemara Asri Pasar Buah Medan Poppy Ananda; Teddi Pribadi; Haryaji Catur Putera Hasman; Isnaniah Laili Khatami
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1281

Abstract

This study aims to determine whether rational motives and emotional motives have a significant positive effect partially or simultaneously on consumer purchasing decisions at Cemara Astri Fruit Market Medan. The research was conducted using a questionnaire distributed to 91 samples consisting of consumers of the Cemara Asri Supermarket, Medan Fruit Market. This type of research is quantitative research with an associative approach, namely research that aims to determine whether there is an effect of the independent variable on the dependent variable. The data analysis technique used is multiple linear regression. The results obtained from this study are rational motives and emotional motives have a significant positive effect partially or simultaneously on consumer purchasing decisions at Cemara Asri Supermarket Medan Fruit Market.
Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis Siti Alhamra Salqaura; Wan Rizca Amelia; Alfifto Alfifto; Haryaji Catur Putera Hasman
Journal of Critical Realism in Socio-Economics (JOCRISE) Vol. 1 No. 1 (2022): Critical Realism: Paradigm Shifts
Publisher : University of Darussalam Gontor Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.282 KB) | DOI: 10.21111/jocrise.v1i1.8

Abstract

Social enterprise performance is a subject that is being intensively researched in recent years because the effects are claimed to be accelerated a country's economic development. The purpose of this study is to analyze the correlation of marketing regarding social enterprise performance so that it can present theoretical frameworks and guides for new researchers. The Scopus, Crossref, and google scholar databases were used in this research. This research uses qualitative methods from the literature review. The most cited paper is “Social Marketing: An Approach to Planned Social Change”. The most prolific years were 2015 to 2019. This research resulted in three major topics that are currently being researched, namely social marketing, enterprise, and performance. Furthermore, the results of this study also indicate future research opportunities.
ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE Alfifto; Siti Alhamra Salqaura; Wan Rizca Amelia; Haryaji Catur Putera Hasman
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.984

Abstract

The purpose of this study was to determine and analyze the influence of Celebrity Endorser and Brand Image on the Purchasing Decision Adidas Sportswear at Students of the Faculty of Economics and Business, University of Sumatera Utara and also to find out and analyze the most dominant factors affecting purchasing decision. This research was conducted at the Students of the Faculty of Economics and Business, University of Sumatera Utara. The population in this study were students of the Faculty of Economics and Business, University of Sumatera Utara. The sampling technique in this study was accidental sampling. The sample in this study is 81 students. The analytical method used is descriptive analysis method and multiple linear regression analysis method. This type of research is associative research and the data used are primary data and secondary data obtained through the study of documentation and a list of questions whose measurements use a Likert scale. Data is processed statistically using the SPSS, namely the t test model, f test and determinant coefficient (R2). The results of this study indicate that simultaneously Celebrity Endorser and Brand Image have a significant effect on Purchasing Decisions. Partially, the Celebrity Endorser and Brand Image have a positive and significant effect on Purchasing Decisions. Celebrity endorsers have the most dominant influence in influencing purchasing decisions.
FACTORS INFLUENCING GEN Z’S E-LOYALTY IN SHOPPING ON E-COMMERCE Haryaji Catur Putera Hasman; Wan Rizca Amelia; Alfifto; Siti Alhamra Salqaura
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1002

Abstract

This study aims to analyze the factors that influencing Gen Z’s e-loyalty in shopping on e-commerce. The population in this study are residents of Medan city who belong to Gen Z who have shopped at least twice on the e-commerce platform. The sample in this study were 96 respondents, and used incidental sampling techniques. The data was analyzed using multiple linear regression with hypothesis proving through t-test and F-test. The results show that e-WOM has a positive and significant influence on e-loyalty, e-servqual has a positive and significant influence on e-loyalty, and e-satisfaction has a positive and significant influence on e-loyalty. And simultaneously e-WOM, e-servqual, and e-satisfaction have a positive and significant influence on e-loyalty.
Peran Mediasi Kepuasan Konsumen Dalam Meningkatkan Pengaruh Brand Leadership Terhadap Niat Pembelian Kembali Wiko Rizki Wijaya; Hery Syahrial; Adelina Lubis; Haryaji Catur Putera Hasman
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1691

Abstract

This study aims to determine whether consumer satisfaction mediates brand leadership on repurchase intentions. This research was conducted using a questionnaire distributed to 108 samples who are Shopee application users in Tanjung Rejo Village. The sampling technique used was non-probability sampling, namely convenience sampling. This type of research uses a quantitative approach. The data analysis technique used in this research is path analysis. The results of this study indicate that: 1) Quality variable (X1) has a positive and significant effect on Consumer Satisfaction. 2) Value variable (X2) has a positive but not significant effect on Consumer Satisfaction (Y1). 3) Innovation Variable (X3) has a positive and significant effect on Consumer Satisfaction. 4) Popularity variable (X4) has a positive and significant effect on Consumer Satisfaction (Y1). 5) Consumer Satisfaction Variable (Y1) has a positive and significant effect on repurchase intention (Y2). 6) Consumer Satisfaction mediates brand leadership on repurchase intention).
Pengaruh Kemudahan dan Kepercayaan terhadap Keputusan Pembelian di Aplikasi Tokopedia pada Masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai Toha Abidin; Alfifto; Haryaji Catur Putera Hasman
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21914

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan dan kepercayaan terhadap keputusan pembelian di aplikasi tokopedia pada masyarakat lingkungan III kelurahan pulau simardan kota tanjung balai. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory. Penelitian explanatory ini menguji suatu hipotesis antara variabel satu dengan variabel yang lain yang saling berpengaruh antara satu dengan yang lain. Populasi dalam penelitian ini adalah masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai yang berjumlah sebanyak 1.165 Masyarakat. Teknik pengambilan sampel dengan menggunakan rumus slovin dan jumlah sampel sebanyak 92 orang. Hasil pengujian mengatakan bahwa dapat disimpulkan bahwa kemudahan berpengaruh positif dan signifikan terhadap keputusan pembelian. kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dan kemudahan dan kepercayaan secara simultan berpengaruh signifikan terhadap keputusan pembelian di Aplikasi Tokopedia Pada Masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai. Nilai koefisien determinasi dilihat dari Adjusted R Square sebesar 0,804 menunjukkan bahwa tingkat korelasi atau hubungan antara kemudahan, kepercayaan dan keputusan pembelian memiliki hubungan yang kuat erat sebesar 80,4%. Sedangkan sisanya sebesar 19,6% dijelaskan oleh sebab-sebab yang lain yang tidak diteliti dalam penelitian ini.
The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan Nabila; Haryaji Catur Putera Hasman; Dahrul Siregar
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13885

Abstract

This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out through distributing questionnaires using a Likert scale. The sample in this study were Gacoan Noodle Consumers totaling 97 respondents. The technique used to analyze data using Multiple Linear Regression Analysis with the help of SPSS Software. The results showed that the partial test of viral marketing variables had a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. The halal awareness variable has a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch, and in the simultaneous test the viral marketing variable and the halal awareness variable together have a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. In the Coefficient of Determination test, the Adjusted R Square value is 0.562 (56.2%) and the rest is influenced by other factors.
Co-Authors Alfifto Alfifto Alfifto Alfifto Alfifto Anggelia Siringoringo Cindy Natalina Dahrul Siregar Hery Syahrial Isnaniah Laili Khatami LUBIS, ADELINA Nabila Poppy Ananda Siti Alhamra Salqaura Siti Alhamra Salqaura Teddi Pribadi Toha Abidin Wan Rizca Amelia Wan Rizca Amelia Wiko Rizki Wijaya