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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Hazimi Bimaruci Hazrati Havidz
Ph.D Student, Wuhan University of Technology, 205 Luoshi road, Wuhan, Hbei, China
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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Journal : Dinasti International Journal of Economics, Finance

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Effect of Price Perception and Service Quality on on Purchase Decisions Hazimi Bimaruci Hazrati Havidz
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1473

Abstract

The Literature Review article on the Effect of Price Perception and Service Quality on Purchase Decisions is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Price Perception has an effect on Purchase Decisions; and 2) Service Quality has an effect on Purchase Decisions. Apart from these 2 exogenous variables that affect the endogenous variable of Purchase Decision, there are still many other factors including Price, Product Quality and Place variables.
Co-Authors Andri Yandi Andri Yandi M. Rizky Mahaputra