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All Journal VCD (Journal of Visual Communication Design) Jurnal Vicidi
Natasya Priscilla Suhartono
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Arts Humanities Social Sciences

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Social Media Strategy: The Use of Social Media in Stationery Business to Reach Gen Z Natasya Priscilla Suhartono
VCD Vol. 6 No. 2 (2021): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v6i2.2704

Abstract

In the creative industry world, many start-up stationery businesses have started to emerge which still have an audience base. The main target market is Gen Z teenagers who are actively using social media. To be able to reach Gen Z, the right marketing strategy is needed to create brand awareness of the stationary business. Therefore, it is necessary to study literature on social media strategies, brand communication and Gen Z behavior in using social media. From the results of the literature study, it can be said that social media content that is simple, relevant, and repeatable is effective in building relationships between stationery and consumers on social media. It is hoped that with optimal use of social media, brand awareness of the stationary business will also increase. Keywords: Social Media Strategy, Gen Z, Brand Communication
Pemanfaatan Konten Media Sosial Instagram Sebagai Media Edukasi Perawatan Hamster yang Benar Natasya Priscilla Suhartono; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2940

Abstract

Little Milku is an educational media that discusses about proper hamster care because there’s still a lot of misconception about hamster care in Indonesia. Little Milku was just formed in early 2022 so awareness of the brand is still low because there is still no content uploaded to attract the audience. This study aims to find out how to design content that is effectively used as an educational medium for hamster care. Instagram was chosen as the main media to reach Little Milku's target audience, which is Gen Z teenage girls aged 18-24 years because of its main feature that utilizes content in the form of photos and videos. This study uses secondary data collection methods through literature studies from books and journals that discuss promotional media, social media marketing, cartoons and comics. Data was also obtained from qualitative primary collection methods through interviews with expert users in the field of illustration and extreme users who are Little Milku followers. In addition, data was also obtained quantitatively through a survey of 155 Little Milku Instagram followers. From this research, it was found that in order to create content that can be optimally used as an educational medium, it is necessary to provide illustrations in a cartoon visual style with colors that match the tastes of the target audience to focus the attention of the target audience. The content created must also have values that are in line with Little Milku's main goal, which is to become a fun hamster care educational platform. Keywords: Content, Instagram, Education, Hamster Care
Co-Authors Paulina Tjandrawibawa