Articles
<![CDATA[The Effect of Using Instagram Influencers in Building Conseva’s Brand Awareness ]]>
<![CDATA[Tjandrawibawa, Paulina]]>
<![CDATA[ Journal the Winners: Economics, Business, Management, and Information System Journal Vol 21, No 1 (2020): The Winners (In Press) ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v21i1.6497
<![CDATA[Rapid growth of social media development leads to abundant brands’ promotion for their products or services. One of the many ways is promotion through influencers on Instagram. Recently, it is known that companies using Influencer marketing tend to keep going up since such particular way is considered to be quite effective to increase brand awareness. However, the average data obtained from various journals and articles is data from medium to large scale companies both locally and internationally. Therefore, this study was conducted to examine whether the use of Instagram influencers to increase brand awareness is also effective for micro-scale local brands by taking examples from one of Surabaya lifestyle brands called Conseva. This research was conducted with a quantitative method focusing on collecting numerical data to see the results of the growth of followers and visits obtained by Conseva before and after using Instagram influencers. If the number of Instagram followers and visits to Conseva increases, it means that brand awareness has also increased and vice versa. ]]>
<![CDATA[Strategi Komunikasi BSIS Melalui Edukasi Pengelolaan Sampah Untuk Pencegahan Penyebaran Penyakit Di Masa Pandemi Covid-19 ]]>
<![CDATA[Indriati, Lisa]]>;
<![CDATA[Paulina Tjandrawibawa]]>;
<![CDATA[Mychael Maoretz Engel]]>
<![CDATA[ Jurnal Abadimas Adi Buana Vol 5 No 01 (2021): Jurnal Abadimas Adi Buana ]]>
Publisher : <![CDATA[LPPM Universitas PGRI Adi Buana Surabaya ]]>
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DOI: 10.36456/abadimas.v5.i01.a3094
<![CDATA[Menurut data dari Kementrian Lingkungan Hidup dan Kehutanan (KLHK), jumlah sampah di Indonesia akan terus meningkat hingga 95,2 juta ton pada tahun 2020. Sebagai salah satu solusi pemecahan permasalahan sampah ini, dibentuklah Bank Sampah Induk Surabaya (BSIS). Namun, masih banyak masyarakat yang belum menyadari manfaat dan cara mengelola sampah yang benar. Mereka juga memiliki persepsi bahwa BSIS bukanlah organisasi non-profit.Dengan adanya pandemi Covid 19 BSIS juga mengalami hambatan dalam melakukan kegiatan sosialisasi. Oleh sebab itu, mempertimbangkan situasi yang dialami saat ini ada beberapa solusi dan metode yang ditawarkan pada Program Kemitraan Masyarakat ini antara lain (1) Sosialisasi mengenai manfaat dan langkah-langkah pemilahan sampah; (2) Pengadaan modul dan webinar edukasi pengelolaan sampah dalam upaya pencegahan penyakit di masa pandemi Covid; (3) Brosur jenis-jenis sampah yang dapat diolah oleh BSIS beserta nilai ekonomis yang ditawarkan; dan (4) Media komunikasi BSIS berupa website dan media sosial. Masyarakat yang menjadi peserta dalam webinar sosialisasi dan edukasi memberi respon yang positif dan berinisiatif untuk mencoba menerapkan pemilahan sampah. Dengan adanya brosur, website dan media sosial, diharapkan pihak BSIS mampu melanjutkan kegiatan sosialisas atau edukasi tentang pengelolaan sampah dalam upaya pencegahan penyakit di masa pandemi Covid secara mandiri.]]>
<![CDATA[The Effect of Using Instagram Influencers in Building Conseva’s Brand Awareness ]]>
<![CDATA[Paulina Tjandrawibawa]]>
<![CDATA[ The Winners Vol. 21 No. 1 (2020): The Winners ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v21i1.6497
<![CDATA[Rapid growth of social media development leads to abundant brands’ promotion for their products or services. One of the many ways is promotion through influencers on Instagram. Recently, it is known that companies using Influencer marketing tend to keep going up since such particular way is considered to be quite effective to increase brand awareness. However, the average data obtained from various journals and articles is data from medium to large scale companies both locally and internationally. Therefore, this study was conducted to examine whether the use of Instagram influencers to increase brand awareness is also effective for micro-scale local brands by taking examples from one of Surabaya lifestyle brands called Conseva. This research was conducted with a quantitative method focusing on collecting numerical data to see the results of the growth of followers and visits obtained by Conseva before and after using Instagram influencers. If the number of Instagram followers and visits to Conseva increases, it means that brand awareness has also increased and vice versa. ]]>
<![CDATA[A STUDY OF ACADEMIC AND INDUSTRY READY-TO-WEAR FASHION PRODUCT COLLABORATION BASED ON DESIGN THINKING METHOD ]]>
<![CDATA[Marini Yunita Tanzil]]>;
<![CDATA[Astrid Astrid]]>;
<![CDATA[Paulina Tjandrawibawa]]>;
<![CDATA[Yoanita Tahalele]]>;
<![CDATA[Fabio Ricardo Toreh]]>
<![CDATA[ Ide dan Dialog Desain Indonesia (Idealog) Vol 6 No 2 (2021): Jurnal Idealog Vol 6 No 2 ]]>
Publisher : <![CDATA[Universitas Telkom ]]>
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DOI: 10.25124/idealog.v6i2.4281
<![CDATA[Nowadays, ready-to-wear clothing is on high demand. The suitable design for this segment will provide a design solution with good aesthetics and at the same time it will lead to business sustainability. This study aims to describe the collaboration of academics and industry to produce ready-to-wear fashion design. The research method is an experiment in the design phase to create a brand that can be accepted by the target market in collaboration with educational institutions and the garment or textile industry. Through the design thinking phases, the design process with ready-to-wear objects that last for approximately 6 months with designing the fashion business phase with the stakeholders which is simultaneous with the fashion design phase. Work review from both the experts and the users have been included in the design process. The study result demonstrates the read-to-wear design concepts, the design applications, and the business concepts along with complementary brand collateral. In focus, the design for the ready-to-wear collection has produced design concepts in twelve looks, as well as various brand collateral implementations related to the fashion business. Keyword: fashion design, ready-to-wear, fashion brand, academic and industry collaboration]]>
<![CDATA[Strategi Komunikasi BSIS Melalui Edukasi Pengelolaan Sampah Untuk Pencegahan Penyebaran Penyakit Di Masa Pandemi Covid-19 ]]>
<![CDATA[Lisa Indriati]]>;
<![CDATA[Paulina Tjandrawibawa]]>;
<![CDATA[Mychael Maoretz Engel]]>
<![CDATA[ Jurnal Abadimas Adi Buana Vol 5 No 01 (2021): Jurnal Abadimas Adi Buana ]]>
Publisher : <![CDATA[LPPM Universitas PGRI Adi Buana Surabaya ]]>
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DOI: 10.36456/abadimas.v5.i01.a3094
<![CDATA[Menurut data dari Kementrian Lingkungan Hidup dan Kehutanan (KLHK), jumlah sampah di Indonesia akan terus meningkat hingga 95,2 juta ton pada tahun 2020. Sebagai salah satu solusi pemecahan permasalahan sampah ini, dibentuklah Bank Sampah Induk Surabaya (BSIS). Namun, masih banyak masyarakat yang belum menyadari manfaat dan cara mengelola sampah yang benar. Mereka juga memiliki persepsi bahwa BSIS bukanlah organisasi non-profit.Dengan adanya pandemi Covid 19 BSIS juga mengalami hambatan dalam melakukan kegiatan sosialisasi. Oleh sebab itu, mempertimbangkan situasi yang dialami saat ini ada beberapa solusi dan metode yang ditawarkan pada Program Kemitraan Masyarakat ini antara lain (1) Sosialisasi mengenai manfaat dan langkah-langkah pemilahan sampah; (2) Pengadaan modul dan webinar edukasi pengelolaan sampah dalam upaya pencegahan penyakit di masa pandemi Covid; (3) Brosur jenis-jenis sampah yang dapat diolah oleh BSIS beserta nilai ekonomis yang ditawarkan; dan (4) Media komunikasi BSIS berupa website dan media sosial. Masyarakat yang menjadi peserta dalam webinar sosialisasi dan edukasi memberi respon yang positif dan berinisiatif untuk mencoba menerapkan pemilahan sampah. Dengan adanya brosur, website dan media sosial, diharapkan pihak BSIS mampu melanjutkan kegiatan sosialisas atau edukasi tentang pengelolaan sampah dalam upaya pencegahan penyakit di masa pandemi Covid secara mandiri.]]>
<![CDATA[MOTIF TEKSTIL SEBAGAI VALUE PROPOSITION KOLEKSI BRAND FESYEN YANG MARKETABLE ]]>
<![CDATA[PAULINA TJANDRAWIBAWA]]>
<![CDATA[ Serat Rupa Journal of Design Vol 2 No 1 (2018): SRJD-JANUARY ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain Universitas Kristen Maranatha ]]>
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DOI: 10.28932/srjd.v2i1.475
<![CDATA[Fashion industry in Indonesia is increasing from year to year and so does the competition between fashion brands. The Indonesian Creative industry players by 2020 to grow by 8.4 million and dominated by young adults. With the many fashion brands that emerge, a brand needs more value propositions to make their product stand out and marketable. This journal will present how graphic motif on textile can be used by fashion brands as their product’s value proposition and convert it into marketable products. Research method will be presents through qualitative method in the form of direct interview with fashion brand owner and supported by literature study and observation. This writing aims to help fashion business owners to comprehend the design concept as value position for their collection. Keywords: fashion, motif; pattern; textile; value proposition ]]>
<![CDATA[PERANCANGAN MOTIF KAIN DAN POLA MASKER NON MEDIS BERBASIS NILAI ESTETIKA DAN FUNGSIONAL ]]>
<![CDATA[Paulina Tjandrawibawa]]>;
<![CDATA[Yoanita Kartika Sari Tahalele]]>;
<![CDATA[Marini Yunita Tanzil]]>
<![CDATA[ Jurnal Dimensi Seni Rupa dan Desain Vol. 18 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/dim.v18i2.10858
<![CDATA[Merebaknya virus corona di berbagai penjuru dunia telah membuat para pemimpin negara mengambil langkah strategis untuk mencegah penyebaran dan jatuhnya korban jiwa lebih luas lagi. Berbagai langkah telah diterapkan mulai dari social distancing hingga pemakaian masker. Karena permintaan yang cukup tinggi dalam waktu yang singkat, masker sekali pakai sempat menjadi salah satu produk langka yang dicari oleh banyak orang. Oleh karena keterbatasan dan melambungnya harga masker sekali pakai, masker kain menjadi pilihan bagi banyak orang karena sifatnya yang reusable dan harga yang lebih terjangkau. Penelitian ini dilakukan untuk merumuskan dan menciptakan masker kain non-medis yang mempunyai standar fungsional yang optimal dan memiliki nilai estetika yang baik. Pembuatan prototipe masker akan dilakukan untuk diuji coba ke responden untuk menilai apakah bentuk masker sudah melindungi wajah secara optimal serta memiliki motif yang menarik minat orang untuk mengenakan masker pada kesehariannya.]]>
<![CDATA[Perancangan Motif Berbasis Wastra Batik Jawa Hokokai Untuk Produk Fesyen Generasi Milenial ]]>
<![CDATA[Paulina Tjandrawibawa]]>;
<![CDATA[Marini Yunita Tanzil]]>
<![CDATA[ JURNAL RUPA Vol 7 No 2 (2022): Open Issue ]]>
Publisher : <![CDATA[Telkom University ]]>
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DOI: 10.25124/rupa.v7i2.4920
<![CDATA[Indonesian batik has been known as one of the world's artistic cultural heritages. Based on data from the Ministry of Industry of the Republic of Indonesia in 2020, the batik industry is also one of the sectors that are considered to have great potential in generating national economic growth. According to Katadata Insight Center Research, 85% of e-commerce transactions are dominated by Generation Z consumers (born 1997-2012, aged 9-25 years in 2021) and Millennials (born 1981-1996, aged 25-40 years in 2021). Therefore, by seeing this potential, this study aims to create batik motifs that can attract the attention of the younger generation by applying a loungewear pattern, namely casual clothes that are comfortable to wear but still suitable to be worn outside the home or for online meetings. The traditional batik that will be used in this research is the Javanese Batik Hokokai, because it has a storythat can be a separate story to be conveyed to the younger generation.]]>
<![CDATA[Designing Bakgor Bobo Cen Brand Campaign to Increase Brand Awareness on Instagram ]]>
<![CDATA[Shannen Shannen]]>;
<![CDATA[Paulina Tjandrawibawa]]>
<![CDATA[ VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i1.3903
<![CDATA[To be able to have branding that is able to maintain brand performance in this industry 4.0, the right branding strategy is needed in strengthening branding, one of which is also to increase brand awareness. Branding is something that differentiates a brand from other similar competitors. The purpose of this research journal is to guide the author's literature study review on the right branding strategy that can be executed by the Bakgor Bobo Cen brand, so as to increase brand awareness in the brand's target audience. By using the literature study review method on several national and international journals and books with the theme of tips and strategies in branding. The results showed that designing a brand campaign on Instagram can be a solution for Bakgor Bobo Cen in increasing brand awareness. In this study, the Bakgor Bobo Cen brand will use Instagram as a medium to increase awareness in the target market by utilising relevant features on Instagram with the needs of potential customers. So that if the concept of branding strategy with brand campaigns in this study can be used as direction and guidance by the Bakgor Bobo Cen brand to increase awareness of the Bakgor Bobo Cen target audience.]]>
<![CDATA[Hubungan Antara Karya Desain Grafis dengan Pengembangan Pengetahuan Ekonomi Dasar untuk Anak Usia 3-6 Tahun ]]>
<![CDATA[Andrian Ekaputra]]>;
<![CDATA[Paulina Tjandrawibawa]]>
<![CDATA[ Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/vicidi.v8i2.743
<![CDATA[This research theme is about how graphic design can help introducing basic economic value to kids. The main purpose is to find out how is the ideal book for kids and parents. The methods which use by author are based on primary and secondary data, which author do interview to expert and extreme user, and use literature data for complementary the primary data. ]]>
