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Syofian Syofian
Universitas Prof Dr hazairin, SH
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH CITRA PERUSAHAAN, EKSPEKTASI DAN KUALITAS PELAYANAN TERHADAP TERHADAP LOYALITAS NASABAH BANK BRI KC BENGKULU Syofian Syofian
Creative Research Management Journal Vol 3 No 2 (2020): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i2.1567

Abstract

This article was created to see anything that has a major impact on the company's image,expectations, and service quality on customer loyalty of BRI KC Bengkulu Bank. Thisresearch is associative. The type of data used is qualitative data and quantitative data withprimary data sources and secondary data. With the sampling technique using accidentalsampling technique where the customer who is the sample is the customer who is there atthe time the researcher was doing the research. In conducting research, the data collectedwill be used to solve existing problems so that the data must be truly reliable and accurate.The data methods used here include interviews, observations, questionnaires or a list ofquestions. These are techniques used by compiling closed questions and must be filled in byrespondents by selecting one of the available alternative answers. The research results areexpected to serve as a reference for the company's image, expectations and company qualityas well as loyalty and serve as input for Bank BRI to grow customer loyalty
PENGARUH KOMITMEN ORGANISASI, ETIKA KERJA DAN KOMUNIKASI TERHADAP LOYALITAS PEGAWAI BPJS KESEHATAN CABANG KOTA BENGKULU Syofian Syofian; Janusi Waliamin
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3167

Abstract

The purpose of this research was to determine and analyze the effect of organizational commitment, work ethics and communication on employee loyalty. This research is an explanatory research with a quantitative approach. Total population of 50 people, sample in this study amounted to 50 people, all employees of the Bengkulu City Branch of BPJS or by using the probability sampling. Data analysis techniques in this study are instrument test, classical assumption test, multiple linear regression analysis. The results of this study explain that organizational commitment has a positive and significant effect on employee loyalty, work ethics has a negative and no significant effect on employee loyalty, and organizational communication has a positive and significant effect on employee loyalty. The contribution of this research is for the Bengkulu City Branch of the BPJS to be taken into consideration, input and suggestions for increasing work loyalty towards employees of the Bengkulu City branch of the Health BPJS office regarding organizational commitment, communication work ethics and employee loyalty
Co-Authors Janusi Waliamin