Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Komunikator
Dhyah Ayu Retno Widyastuti
Program Studi Ilmu Komunikasi Universitas Atma Jaya Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender Widyastuti, Dhyah Ayu Retno; Ratriyana, Ina Nur
Jurnal ILMU KOMUNIKASI Vol 14, No 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1520.346 KB) | DOI: 10.24002/jik.v14i2.966

Abstract

  The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages  involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. The tendency of female responses were communicative and active. Meanwhile, the male responses were passive, weak, and communicative.  
Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah Widyastuti, Dhyah Ayu Retno; Pramudyanto, Alexander Beny; Astuti, R.A. Vita Noor Prima
Komunikator Vol 10, No 2 (2018)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.101013

Abstract

The development of groups of micro, small and medium-scale enterprises (MSMEs) has been very competitive. This condition can be found in Yogyakarta Special Region (DIY), one of them is MSMEs in Krebet tourist village. The major challenge is that there have already been several location points that manufacture similar products; therefore, the crafts need to be distinguished from one another. However, it has several challenges and dynamics to manifest the plan in Krebet tourist village. Brand positioning models are relevant to be applied in this case (Keller, 2013). This article is a finding explored in the framework of the community service program. In addition to providing assistance, the authors were able to explore the dynamics of the target group. Descriptive method is used to see the reality of the methodological aspects. Data collection techniques conducted through Focus Group Discussion so that information about the conditions in Krebet Tourism Village and the dynamics of its villagers can be identified. In addition, observations were made through regular mentoring in the business group in Krebet. In order to strengthen the findings, the authors distributed questionnaires to help map some of the data needed. Furthermore, interesting points that will be presented in the article include (1) understanding of citizens about the importance of brands in business activities; (2) understanding of collective brands; (3) dynamics in building collective brands as a way to develop the potential of the tourist village.
Perilaku Remaja Pengguna Facebook Berdasarkan Perspektif Gender Widyastuti, Dhyah Ayu Retno; Santoso, Nobertus Ribut
Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): January 2014
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1330.826 KB) | DOI: 10.14710/interaksi.3.1.24-33

Abstract

The objective of this research was to understand the reality of teenagers in Yogyakarta using Facebook by using polling research design. Sample survey method was used to get the data from the respondents. The samples were 100 respondents who could represent the population. This research was conducted at SMA BOPKRI 2 Yogyakarta. The findings of the research were (1) High school teenagers both boys and girls have the same tendency in using internet; browsing to obtain the information in order to do their tasks and accessing social networks, (2) The trend in accessing social networks either boys or girls was Facebook, (3) Activity undertaken on Facebook either boys or girls was playing online game, (4) Both boys and girls used Facebook to interact with friends, (5) The media type used to access the internet was a laptop. However, if it was seen from media ownership to access internet, mobile phone was higher than laptop, (6) In term of the place to access internet, boys tend to access the internet at home whereas girls tend to access tinternet at school. The findings showed, based on the sex, the trend of using Internet between boy and girl was equal. Based on gender perspective, the reality of internet usage provides equal opportunities for boys and girls to access the facilities that were available on internet.
Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah Widyastuti, Dhyah Ayu Retno; Pramudyanto, Alexander Beny; Astuti, R.A. Vita Noor Prima
Komunikator Vol 10, No 2 (2018)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.101013

Abstract

The development of groups of micro, small and medium-scale enterprises (MSMEs) has been very competitive. This condition can be found in Yogyakarta Special Region (DIY), one of them is MSMEs in Krebet tourist village. The major challenge is that there have already been several location points that manufacture similar products; therefore, the crafts need to be distinguished from one another. However, it has several challenges and dynamics to manifest the plan in Krebet tourist village. Brand positioning models are relevant to be applied in this case (Keller, 2013). This article is a finding explored in the framework of the community service program. In addition to providing assistance, the authors were able to explore the dynamics of the target group. Descriptive method is used to see the reality of the methodological aspects. Data collection techniques conducted through Focus Group Discussion so that information about the conditions in Krebet Tourism Village and the dynamics of its villagers can be identified. In addition, observations were made through regular mentoring in the business group in Krebet. In order to strengthen the findings, the authors distributed questionnaires to help map some of the data needed. Furthermore, interesting points that will be presented in the article include (1) understanding of citizens about the importance of brands in business activities; (2) understanding of collective brands; (3) dynamics in building collective brands as a way to develop the potential of the tourist village.
Co-Authors Alexander Beny Pramudyanto Amelberga Vita Astuti Astuti, R.A. Vita Noor Prima Nobertus Ribut Santoso Ratriyana, Ina Nur