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All Journal Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Sri Wahyuni Wildah
Universitas Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Peran Atribut Permainan Memoderasi Pengaruh Kualitas Pengajaran Terhadap Pemilihan Dosen Mata Kuliah Sri Wahyuni Wildah; Maha Martabar Mangatas Lumbanraja; Rahmat Junaidi; Agnes Alvionita
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 6 No. 2 (2022): Call for Paper Volume 6 Nomor 2 April 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dengan diterapkannya Kampus Merdeka Merdeka Belajar, maka Mahasiswa diharapkan mendapatkan proses belajar yang lebih kreatif dan terbuka, dengan adanya inisiasi dari Dosen sebagai pelaksana Tri Dharma Perguruan Tinggi yaitu Pendidikan, Pengabdian Kepada Masyarakat dan Penelitian. Penelitian ini bertujuan untuk memberikan sebuah model yang dapat menggambarkan bagaimana pengaruh persepsi kualitas layanan yang diterima Mahasiswa terhadap Minat Pilih Dosen Pengampu Mata Kuliah dengan melibatkan konsep permainan sebagai variabel pemoderasi. Populasi target pada penelitian ini adalah seluruh Mahasiswa aktif yang ada di Kota Pekanbaru, dengan jumlah sampel sebanyak 97 orang dengan teknik convinience sampling, yang akan memberikan tanggapan terhadap kuesioner yang diajukan. Data yang telah diperoleh kemudian dianalisas menggunakan pendekatan SEM-PLS. Temuan pada penelitian ini menunjukkan bahwa kualitas layanan yang semakin tinggi, akan mendorong adanya peningkatan minat pilih mahasiswa, dan hal tersebut diperkuat oleh adanya penerapan konsep permainan. Selain itu, peneliti juga menemukan bahwa diperlukan adanya Dosen yang menunjukkan kualitas yang direflesikan dengan sejumlah publikasi untuk menjawab sejumlah permasalahan yang ada.   
Evaluation of the Effect of Chatbot in Improving Customer Interaction and Satisfaction in Online Marketing in Indonesia Gatot Wijayanto; Yutiandry Rivai; Agnes Alvionita; Sri Wahyuni Wildah; Jushermi Jushermi
West Science Business and Management Vol. 1 No. 04 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i04.248

Abstract

The present study explores the revolutionary effects of chatbots on consumer interaction and satisfaction in the rapidly developing field of online marketing in Indonesia. Using a mixed-methods research design that includes both qualitative and quantitative interviewing, this study investigates the various ways in which chatbots impact both consumers and companies. The quantitative data shows a substantial correlation between the use of chatbots and higher levels of customer satisfaction, with a sizable percentage of respondents preferring the speed and convenience of chatbot interactions. Qualitative insights shed light on the reasons behind companies' adoption of chatbots as well as the difficulties encountered in their deployment. Overall, this study highlights how important chatbots are to creating satisfying consumer experiences in Indonesia's online marketing industry and provides insightful information for companies looking to maximize their customer engagement tactics.
The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Adelia Dwi Anggita; Henni Noviasari; Sri Wahyuni Wildah; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

Abstract

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.
The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Adelia Dwi Anggita; Henni Noviasari; Sri Wahyuni Wildah; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

Abstract

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.
Perencanaan Pengembangan Bisnis Menggunakan Business Model Canvas Dan Analisis Swot Pada Sesi Coffee Pekanbaru Tengku Firli Musfar; Rio Fandy Sitepu; Sri Wahyuni Wildah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1879

Abstract

Penelitian ini bertujuan untuk merencanakan pengembangan bisnis coffee shop dengan menggunakan Business Model Canvas dan SWOT Analysis pada Sesi Coffee Pekanbaru. Jenis penelitian ini berupa deskriptif kualitatif dengan menggambarkan situasi dan kondisi dari objek yang diteliti. Penelitian ini tebagi menjadi 2 variabel yakmi Business Model Canvas dan SWOT Analysis. Data yang diperoleh dari bersumber dari wawancara terstruktur dengan informan kunci. Pada penelitian ini, metode analisis yang digunakan dibagi menjadi tiga tahap, pertama-tama dengan melakukan tabulasi hasil wawancara terhadap seluruh blok Business Model Canvas, kedua menyusun SWOT Analysis dengan mekanisme Focus Group Discussion yang bersumber dari hasil tabulasi sebelumnya. Dan pada tahap akhir, memformulasikan Business Model Canvas yang telah disempurnakan dari matrik SWOT. Hasil dari penelitian ini yaitu telah dibuatnya eksisting model bisnis Sesi Coffee menggunakan Business Model Canvas, teridentifikasi semua (sembilan elemen) yang perlu diperbaiki dan telah diformulasikannya alternatif strategi serta program perbaikan yang dapat dilakukan pada model bisnis Sesi Coffee setelah menggunakan SWOT Analysis.    
Co-Authors Adelia Dwi Anggita Agnes Alvionita Gatot Wijayanto Henni Noviasari Jushermi Jushermi Maha Martabar Mangatas Lumbanraja Prima Andreas Siregar Rahmat Junaidi Rio Fandy Sitepu Tengku Firli Musfar Yutiandry Rivai