Lailatul Yakini
Universitas Nurul Jadid, East Java

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MARKET SEGMENTATION BASED ON COMMUNITY INVOLVEMENT AT THE NURUL JADID ISLAMIC BOARDING SCHOOL Moh Fachri; Hefniy Hefniy; Khodijatul Qodriyah; Lailatul Yakini
MANAGERE : Indonesian Journal of Educational Management Vol. 4 No. 1 (2022): Januari-April
Publisher : Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/ijeam.v4i1.184

Abstract

This study analyzes change management based on Islamic culture at the Nurul Jadid Islamic Boarding School. This study uses a qualitative case study type method. Data collection techniques using interviews, observation, and documentation. The results showed that the stages of change management carried out by Pesantren Nurul Jadid based on the perspective of Kurt Lewin, among others: first, at the Unfreezing stage (review or survey, particular direction from the leadership to subordinates), mapping the potential of each human resource, motivation). The second is the Changing stage (socialization, seminars, training). The third is the Refreezing stage (creating a new culture or condition, cooperation, commitment, and evaluation).