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All Journal MANAGERE : Indonesian Journal of Educational Management Managere: Indonesian Journal of Educational Management
Hefniy Hefniy
Universitas Nurul Jadid, Probolinggo, East Java
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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MARKET SEGMENTATION BASED ON COMMUNITY INVOLVEMENT AT THE NURUL JADID ISLAMIC BOARDING SCHOOL Moh Fachri; Hefniy Hefniy; Khodijatul Qodriyah; Lailatul Yakini
MANAGERE : Indonesian Journal of Educational Management Vol. 4 No. 1 (2022): Januari-April
Publisher : Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/ijeam.v4i1.184

Abstract

This study analyzes change management based on Islamic culture at the Nurul Jadid Islamic Boarding School. This study uses a qualitative case study type method. Data collection techniques using interviews, observation, and documentation. The results showed that the stages of change management carried out by Pesantren Nurul Jadid based on the perspective of Kurt Lewin, among others: first, at the Unfreezing stage (review or survey, particular direction from the leadership to subordinates), mapping the potential of each human resource, motivation). The second is the Changing stage (socialization, seminars, training). The third is the Refreezing stage (creating a new culture or condition, cooperation, commitment, and evaluation).
THE EDUCATIONAL MARKETING STRATEGY IS BASED ON THE COMPETITIVE ADVANTAGES OF PESANTREN Hefniy Hefniy; Syamsul Arifin
Managere: Indonesian Journal of Educational Management Vol. 5 No. 1 (2023)
Publisher : Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS)

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Abstract

This study describes the innovation of Islamic boarding school-based education marketing at MA Al Masduqiah. Marketing innovation is an important thing to do, considering the intense competition that is happening. This study used a qualitative approach to field research. Existing data obtained by means of observation, interviews and documentation. Informants in this study were obtained by purposive sampling technique, then get five informants. Among them are school principals, public relations department, teachers, guardians of new students, and guardians of old students. The analysis of the data uses Yin theory, that is, it does not require control over the events studied, it is enough just to observe and then explain. The research results obtained stated that Islamic boarding school-based education marketing innovation at MA Al Mashduqiah consisted of three things, namely analysis of market needs, school programs and the label of plus Islamic boarding school-based schools.
Co-Authors Khodijatul Qodriyah Lailatul Yakini Moh Fachri Syamsul Arifin