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All Journal Jurnal Ekobis : Ekonomi Bisnis & Manajemen Journal of Economics and Business Letters
Sutar Sutar
STIE Muhammadiyah Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MANAJEMEN KOPERASI DALAM MENINGKATKAN SISA HASIL USAHA (SHU) DI KOPERASI Florida Ningsih; Sutar Sutar
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 9, No 1 (2019): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v9i1.46

Abstract

This study aims to determine whether SEHATI credit cooperatives have implemented good and correct cooperative management in an effort to improve SHU (remaining operating results). This study took primary data in a questionnaire that was distributed to members. At SEHATI Cooperative, the focus is on the East Jakarta cakung branch office cooperative with 265 active members. The data were then analyzed using the Validity and Reliability Test, and the Coefficient of Determination Test, the t Test, to test the research hypothesis. Based on the T test, the influence of cooperative management together has a positive effect on residual business results. Y).
PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES Cindy Oktavia Cahayani; Sutar Sutar
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 10, No 2 (2020): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v10i2.128

Abstract

This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.
The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students Viniyati Maftuchach; Abdurrahman Rachman; Andri Gunawan; Sutar Sutar
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.172

Abstract

Along with the development of hardware technology such as mobile phones. The most consumptive market for mobile phone marketing is the Asian market, especially in Indonesia. More and more mobile phone manufacturers are popping up, this provides many choices for consumers. This research was conducted on campus 2 (Minangkabau) STIE Muhammadiyah Jakarta Jl. Minangkabau Raya No. 60 - South Jakarta. The time of this research was carried out in July 2020. The research design used in this study is causality research involve 100 respondents. the results of the T Test (Partial) it is known that the independent variable price (X2), Promotion (X3) partially has a significant influence on purchasing decisions, while the product variable (X1), place (X4) partially has no significant effect on purchase decision. From the results of the Partial Test (T test) it is known that from the four marketing mix the most dominant on purchasing decisions is the price variable (X2). Understanding marketing for companies is very important to realize the needs and desires of customers, determine the target market offered. Thus, marketing insights are also very beneficial for companies to provide the right products, services, and programs to serve the market to optimize sales.
Co-Authors Abdurrahman Rachman Andri Gunawan Cindy Oktavia Cahayani Florida Ningsih Viniyati Maftuchach