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All Journal Literatus International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Journal of Economics and Business Letters Jurnal Ekonomi Jurnal Abdi Masyarakat Multidisiplin (JAMMU) Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Viniyati Maftuchach
STIE Muhammadiyah Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect Of Brand Image On Customer Satisfaction Through Quality Of Courier Services During The Covid-19 Pandemic In Indonesia (SAP Express Depok Case Study) Viniyati Maftuchach; Aliefia Liza Kusnuranti
International Journal of Social and Management Studies Vol. 2 No. 6 (2021): December 2021
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.828 KB) | DOI: 10.5555/ijosmas.v2i6.80

Abstract

Customer satisfaction is important for business continuity, because satisfied customers will reuse the products or services sold, so that the factors that determine customer satisfaction, such as brand image and service quality are always interesting to study. The purpose of this study was to examine the effect of brand image on customer satisfaction through the quality of service delivery SAP Express Depok Branch. The population used in this study were customers who used SAP Express services during the pandemic. The sampling technique used in this research is purposive sampling. The number of samples taken as many as 140 respondents. The type of data in this study is primary data with quantitative research methods to find the direct effect of each variable. Analysis of the data used is the analysis of Structural Equation Modeling (SEM) with the Smart PLS 3.2 program. The test results conclude that Brand Image has a positive and significant effect on customer satisfaction, Brand Image has a positive and significant effect on service quality, Service Quality has a positive and significant effect on customer satisfaction, and Brand Image has a positive and significant effect on satisfaction through service quality. Based on the results of the study, it is necessary to improve the brand image by introducing the SAP Express name more massively, through advertising, holding promotions, and always innovating in good delivery services in terms of speed, security, and convenience of the goods to be delivered.
Sosialisasi Membangun Kesadaran Literasi Keuangan Pada Pemuda Karang Taruna RW 07 Kelurahan Rempoa Kecamatan Ciputat Timur Viniyati Maftuchach; Abdul Rahman; Supriatiningsih; Hidayat Darwis; Ilza Febrina
Journal of Community Service and Engagement Vol. 1 No. 03 (2021): December 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i03.26

Abstract

Pengabdian Masyarakat ini bertujuan meningkatkan kesadaran literasi keuangan pada generasi milenial, khususnya pada remaja karang taruna RW 07, Kelurahan Rempoa, Kecamatan Ciputat Timur, Tangerang Selatan, dan memberikan pengetahuan tentang mengelola keuangan sejak dini pada generasi millennial, sehingga diharapkan saat usia dewasa kelak, para remaja karang taruna RW 07, Kelurahan Rempoa, Kecamatan Ciputat memiliki strategi keuangan yang baik dan memiliki kemampuan untuk meraih kesuksesan. Fenomena saat ini perilaku generasi millennial yang mengedepankan pola hidup konsumtif (lifestyle) yang tidak sesuai dengan pendapatan yang diperoleh, yang pada akhirnya akan menyebabkan mengalami latte factor (kebiasan receh), selain itu, kehidupan remaja saat ini, sangat dimanja oleh fasilitas teknologi yang berkembang pesat, sehingga mengurangi ruang sosialisasi dan komunikasi di masyarakat. Pelaksanaan pengabdian masyarakat ini dilakukan dengan pemberian materi secara tatap muka, peserta dapat bertanya secara langsung dengan tetap menjaga prosedur kesehatan yang ketat di masa pandemi ini. Pada akhir kegiatan dilakukan dengan sesi tanya jawab sebagai bentuk evaluasi atas pemahaman materi yang telah disampaikan. Hasil kegiatan pengabdian masyarakat ini, para peserta merasa mampu mengelola keuangannya menjadi lebih baik.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Produk Bedak Tabur Pixy Viniyati Maftuchach; Nur Anisa Putri
LITERATUS Vol 4 No 1 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i1.783

Abstract

Pemasaran merupakan faktor penting dalam siklus yang di mulai dan di akhiri dengan keputusan konsumen. Citra merek, kualitas produk dan keputusan pembelian sangat penting dalam ruang lingkup pemasaran. Khusus untuk produk Pixy yang membutuhkan daya saing yang baik bagi pelanggannya dengan tujuan untuk meningkatkan feedback yang positif dari pelanggan mengenai produk Pixy khususnya pada produk bedak tabur dan menciptakan kepuasan pelanggan terhadap kualitas produk bedak tabur Pixy. Penelitian ini merupakan penelitian asosiatif kausal dengan pendekatan kuantitatif. Subjek penelitian ini adalah 100 pengguna bubuk Pixy di Manggarai Jakarta Selatan. Pengumpulan data dilakukan dengan menggunakan kuesioner, sedangkan analisis data dilakukan dengan menggunakan analisis regresi linier berganda. Teknik pengumpulan data dalam penelitian ini adalah kuesioner, metode yang digunakan adalah regresi linier berganda dengan bantuan Smart PLS. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif terhadap keputusan pembelian, kualitas produk berpengaruh positif terhadap keputusan pembelian.
BIMBINGAN TEKNIS PEMBUATAN PROPOSAL DONASI UNTUK YAYASAN YATIM PIATU RASULULLAH SAW KELURAHAN PETOJO UTARA Rita Yuni Mulyanti; Peggy Ratna Marlianingrum; Viniyati Maftuchach; Budiman Abdullah; Ramayuli
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 2 (2022): : Agustus: Jurnal Abdi Masyarakat Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.119 KB) | DOI: 10.56127/jammu.v1i2.246

Abstract

Tujuan dari kegiatan ini adalah meningkatkan kualitas SDM pengelola panti asuhan anak. Metode pelaksanaan pengabdian masyarakat ini dilakukan melalui penyelenggaraan Bimbingan Teknis bagi Pengurus Yayasan Panti Asuhan Rasulullah tentang penyusunan proposal permohonan donasi, komunikasi yang efektif dengan donator, pengelolaan Yayasan serta peningkatan kualitas asuhan anak melalui pendidikan. Target luaran yang dihasilkan dari kegiatan pengabdian masyarakat ini adalah tersusunnya proposal permohonan donasi, terjadinya komunikasi yang baik antara donator, Penerapan manajemen sederhana dalam pengelolaan Yayasan serta Anak-anak yatim piatu yang diasuh oleh Yayasan Yatim Piatu Rasulullah SAW mendapatkan pelayanan yang lebih berkualitas. Output dari pelaksanaan pengabdian masyarakat ini adalah berita kegiatan di website www.stiemj.ac.id, laporan kegiatan pengabdian kepada masyarakat serta publikasi jurnal pengabdian kepada masyarakat. Dari kegiatan BIMTEK yang telah dilaksanakan diperoleh hasil bahwa para pengurus merasa mendapatkan banyak informasi terkait bagaimana menyusun proposal permohonan dana sampai dengan strategi agar proposal tersebut diterima dan disetujui oleh donator. Para pengurus Yayasan merasa beruntung mendapatkan tambahan skill dalam berkomunikasi dengan donator, sehingga ke depan hubungan dengan donator akan semakin baik. Dengan demikian mereka juga berharap komunikasi yang baik akan mendatangkan donator-donatur lainnya dengan senang hati. Para pengurus Yayasan merasa sangat terbantu dengan pengayaan terkait undang-undang Yayasan. Selain itu dengan tambahan materi aspek pengelolaan Yayasan serta macam-macam penyelewengan Yayasan, dapat membantu mereka untuk mengelola yayasan dengan baik sesuai dengan koridor peraturan yang berlaku. Para pengurus Yayasan semakin terpacu untuk meningkatkan Pendidikan anak asuh sebagai bentuk layanan asuhan anak. Sedangkan rekomendasi yang dihasilkan adalah diperlukan tindaklanjut pendampingan penyusunan proposal donasi sehingga dihasilkan narasi dan tampilan yang baik dari dokumen proposal yang baik serta pendampingan langsung lanjutan kepada pengurus Yayasan Yatim Piatu Rasulullah SAW dalam pengusulan proposal donasi kepada pihak terkait, seperti Dinas Sosial Kota Jakarta Pusat dan pihak lain yang tidak mengikat.
The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students Viniyati Maftuchach; Abdurrahman Rachman; Andri Gunawan; Sutar Sutar
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.172

Abstract

Along with the development of hardware technology such as mobile phones. The most consumptive market for mobile phone marketing is the Asian market, especially in Indonesia. More and more mobile phone manufacturers are popping up, this provides many choices for consumers. This research was conducted on campus 2 (Minangkabau) STIE Muhammadiyah Jakarta Jl. Minangkabau Raya No. 60 - South Jakarta. The time of this research was carried out in July 2020. The research design used in this study is causality research involve 100 respondents. the results of the T Test (Partial) it is known that the independent variable price (X2), Promotion (X3) partially has a significant influence on purchasing decisions, while the product variable (X1), place (X4) partially has no significant effect on purchase decision. From the results of the Partial Test (T test) it is known that from the four marketing mix the most dominant on purchasing decisions is the price variable (X2). Understanding marketing for companies is very important to realize the needs and desires of customers, determine the target market offered. Thus, marketing insights are also very beneficial for companies to provide the right products, services, and programs to serve the market to optimize sales.
THE INFLUENCE OF PRODUCT REVIEWS, PRICES AND PAYMENT METHODS ON PURCHASE DECISIONS FOR SHOPEE APPLICATION USERS Lilis Yuni Santia; Viniyati Maftuchach
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product reviews, prices and payment methods on purchasing decisions of Shopee application users partially and simultaneously. This study was conducted to find out empirical evidence of the effect of product reviews, prices and payment methods on purchasing decisions for Shopee application users (study at STIE Muhammadiyah Jakarta). This type of research is causal by using primary data obtained from the results of the questionnaire. The population in this study were all shoppe customers in the STIE Muhammadiyah Jakarta, while the sample used was 100 respondents who were taken using probability sampling with the Lemeshow formula. The data analysis technique used in this study used a questionnaire method, for data processing using SPSS version 26 statistical software. The results of the t test show that partially product reviews, prices and payment methods have a significant effect on purchasing decisions. While simultaneously showing that product reviews, prices and payment methods affect purchasing decisions. Therefore, companies must pay attention to product reviews, prices and payment methods to influence purchasing decisions which will ultimately increase the company's revenue.
Pengaruh Diferensiasi Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Produk Smartphone Samsung Didi Gunawan; Viniyati Maftuchach
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 1 (2022): Kinerja dan Good Corporate Struktur Organisasi era Pandemik Covid 19
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the effect of product differentiation and price on purchasing decisions for Samsung smartphones, a case study of Samsung smartphone consumers in the South Jakarta area. This study used purposive sampling with 100 respondents, namely consumers who buy and use Samsung smartphone products. The data processed in this study using multiple linear regression analysis. Based on the results, the regression equation is obtained: 0.929 + 1.189 X1 + 0.491 X2 + e, based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In the classical assumption test, multicollinearity and heteroscedasticity did not occur, and the data were normally distributed. The findings of this study indicate that: (1) product differentiation has a significant positive effect on purchasing decisions, (2) price has a positive effect on purchasing decisions. Based on the simultaneous test, it is proven that product differentiation and price variables have a significant effect on purchasing decisions.
Co-Authors Abdul Rahman Abdurrahman Rachman Aliefia Liza Kusnuranti Andri Gunawan Budiman Abdullah Didi Gunawan Hidayat Darwis Ilza Febrina Lilis Yuni Santia Nur Anisa Putri Peggy Ratna Marlianingrum Ramayuli Rita Yuni Mulyanti Supriatiningsih Sutar Sutar