Gatot Wijayanto
Fakultas Ekonomi Universitas Riau

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PENGARUH KUALITAS PELAYANAN, KEBIJAKAN HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA JASA LAPANGAN INTERNASIONAL FUTSAL PEKANBARU Sukpa, Wiwik Dwi; Wijayanto, Gatot; ', Taufiqurrahman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine how the variables influence service quality, pricing policy towards customer satisfaction and loyalty simultaneously or partially on international futsal field services pekanbaru. This study uses the technique of accidental sampling method sampling conducted by coincidence. To determine the number of samples using Slovin formula, and obtained a sample of 96 people from a total population of 2268 people. This study uses primary data, where the data obtained through interviews and questionnaires. The method used is the analysis of the path (path analysis) with SPSS version 16. Simultaneous regression (F test) showed that the independent variables (quality of service and pricing policies) simultaneously have significant effect on the dependent variable (satisfaction and loyalty. Magnitude of the effect that (R2) by these two independent variables together amounted to 85% of the dependent variable, while the rest is influenced by other variables not examined in this study. Results of the testing that has been done, the partial regression test (t test) showed that service quality contributes significantly to customer satisfaction, price contributes significantly to customer satisfaction , quality of service is directly contributed significantly to customer loyalty, price directly contributes significantly to customer loyalty, service quality, price and customer satisfaction simultaneously and significantly contribute to customer loyalty at 84.4%.Keywords: Quality of Service, Price Policy, Satisfaction, Quality of Customer
ANALISIS PENGARUH STIMULI PEMASARAN TERHADAP PERSEPSI KONSUMEN DAN KEPUTUSAN KONSUMEN MEGGUNAKAN TV BERBAYAR MEREK INDOVISION DI KOTA PEKANBARU Nasution, Indra Prasetya; Jushermi, Jushermi; Wijayanto, Gatot
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to analyze the influence of marketing stimuli on Consumer Perceptions and Consumer Decision Using Indovision’s Pay TV in Pekanbaru. In this study there were eight variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion (X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all the people who use Indovision’s Pay TV in Pekanbaru with a sample of 98 respondents were selected using purposive sampling method. This data retrieval by giving questionnaires to respondents. Analysis of data in this study using path analysis with SPSS version 20. The results of this study indicate that the product variables and physical evidence of a significant effect on consumer peceptions using Indovision’s Pay TV while variable pricing, promotion, people, and processes does not have a significant effect . Then the variable product, promotion, and physical evidence of a significant effect on consumer 's decision to use pay TV of Indovision while variable pricing, people, and processes does not have a significant effect . And variable product ,price ,promotion ,people ,physical evidence, and the process has not been proven to have a stronger influence on consumer decisions using Indovision’s Pay TV after mediated by perception variables .Keywords : marketing stimuli , perception , purchasing decisions .
PENGARUH FAKTOR INSENTIF DAN MOTIVASI TERHADAP PRESTASI KERJA PEGAWAI SEKRETARIAT DAERAH KABUPATEN BENGKALIS Wijayanto, Gatot
JURNAL STIE SEMARANG Vol 9 No 2 (2017): VOLUME 9 NOMOR 2 EDISI JUNI 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

ABSTRACT The objectives of this research are to analyze and investigate the incentive factor and employee benefits of echelon III and IV employees at the government of Bengkalis with overall test and individual test The research method used is verifycatve and the population in this research are 504 employees with esselonering back ground. By using a proporsional stratified random sampling method it has been obtained 50 respondents. Data collected with field and library study by using observation, interview and quetionnaires. Multiple Regression Analysis is used to determine relationship and influence of variable and in order to test the hypothesis, statistical analysis is used. The result of research shows that multiple correlation coefficient (R) valued at 0,8950 with probability (p) 0,05 and determination coeffcient value (R2) is 80,11%. It means that 80,11% factor incentive toward job performance of echelon III and IV at the government of Bengkalis. It indicated from the value of Fobs is larger than Ftable at the level of a = 5%. (Fobs = 94,656 > Ftable = 3,195 with probability (p) = 0,000E +00 smaller than 0,05). From the figures, in the hypothesis nol is rejected meaning the factor incentive and employee benefits have been ralationship an influence of significant toward job performance of echelon III and IV employees at the government of Bengkalis. A partially (individual test) shows that the value of tobs the biggest on employees benefits variable, tobs = 13,196 > ttable = 1,678 with a partial determination coefficient value (r2) = 78,74% and p = 0,00000. This result indicates that the employee benefits factor has most dominant relationship and influence on job performance of echelon III and IV employees at the government of Bengkalis.   Keyword : Motivation, Incentive       ABSTRAK Tujuan dari penelitian ini adalah untuk menganalisis dan menyelidiki faktor insentif dan manfaat karyawan dari pegawai eselon III dan IV di pemerintah Bengkalis dengan uji keseluruhan dan uji individual. Metode penelitian yang digunakan adalah verifycatve dan populasi dalam penelitian ini adalah 504 karyawan dengan backbener belakang. Dengan menggunakan metode proporsional stratified random sampling telah diperoleh 50 responden. Data dikumpulkan dengan studi lapangan dan perpustakaan dengan menggunakan observasi, wawancara dan quetionnaires. Analisis Regresi Berganda digunakan untuk mengetahui hubungan dan pengaruh variabel dan untuk menguji hipotesis, analisis statistik digunakan. Hasil penelitian menunjukkan bahwa koefisien korelasi berganda (R) sebesar 0,8950 dengan probabilitas (p) 0,05 dan nilai koefisien determinasi (R2) adalah 80,11%. Artinya insentif faktor 80,11% terhadap prestasi kerja eselon III dan IV di pemerintahan Bengkalis.  = 5%.aIni ditunjukkan dari nilai Fobs yang lebih besar dari Ftabel pada level  (Fobs = 94,656> Ftabel = 3,195 dengan probabilitas (p) = 0,000E +00 lebih kecil dari 0,05). Dari angka tersebut, pada hipotesis nol ditolak artinya faktor insentif dan tunjangan karyawan telah ralationship berpengaruh signifikan terhadap kinerja pegawai eselon III dan IV di pemerintahan Bengkalis. Sebagian (uji individual) menunjukkan bahwa nilai bobot terbesar pada variabel tunjangan karyawan, bobot = 13,196> ttabel = 1,678 dengan nilai koefisien determinasi parsial (r2) = 78,74% dan p = 0,00000. Hasil ini menunjukkan bahwa faktor tunjangan karyawan memiliki hubungan dan pengaruh paling dominan terhadap kinerja pegawai eselon III dan IV di pemerintahan Bengkalis.  Kata Kunci: Motivasi, Insentif
VARIABEL KUALITAS DAN NILAI PELAYANAN PENGARUHNYA TERHADAP PERTUMBUHAN JUMLAH TABUNGAN NASABAH BANK PEMERINTAH CABANG PEKANBARU Gatot Wijayanto; Arini Novandalina
Jurnal Dinamika Ekonomi & Bisnis Vol 11, No 2 (2014)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v11i2.209

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis variabel kualitas dan nilai pelayanan yang terdiri dari faktor Tangible, Reliablity, Responsiveness, Assurance, Emphaty, Reputation, Recognition, dan Brand Loyalty terhadap pertumbuhan jumlah tabungan nasabah bank pemerintah cabang Pekanbaru. Sampel yang digunakan dalam penelitian ini adalah sebanyak 240 responden. Penelitian ini dianalisis dengan menggunakan Analisis Jalur.  Hasil  penelitian  menunjukkan  bahwa  tingkat  kepentingan  atau harapan nasabah bank pemerintah cabang Pekanbaru terhadap kualitas dan nilai pelayanan jasa bank pada umumnya relatif sangat penting. Di samping itu, tanggapan sebagian besar responden terhadap kualitas dan nilai pelayanan mendapat penilaian yang relatif baik dari para nasabahnya. AbstractThis study aims to analyze the variable quality and value of services consisting of Tangible factors, reliablity, Responsiveness, Assurance, Empathy, Reputation, Recognition, and Brand Loyalty on the growth of the number of branches of government savings bank customers Pekanbaru. The sample used in this study were 240 respondents. This study analyzed using path analysis. The results showed that the rate of interest or expectation Pekanbaru branch of government bank customers on the quality and value of bank services are generally relatively very important. In addition, the response of the majority of respondents to the quality and value of services received relatively good ratings from its customers.