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All Journal INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Ilmu Manajemen Advantage Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma)
Anis Dwiastanti
STIE INDOCAKTI MALANG
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : INSPIRASI (JURNAL ILMU-ILMU SOSIAL)

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA AMSTIRDAM COFFEE DI MALANG Reno - Maulidio; Anis Dwiastanti
INSPIRASI : JURNAL ILMU-ILMU SOSIAL Vol 19, No 1 (2022)
Publisher : STKIP PGRI TULUNGAGUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/insp.v19i1.3015

Abstract

This study aims to analyze the partial and simultaneous influence of Product Quality and Price on Customer Loyalty and analyze the greatest influence between Product Quality and Price on Customer Loyalty at Amstirdam Coffee. This research is a survey research, with a descriptive approach. The population in this study were customers of Amstirdam Coffee. The sample size using Ferdinand's technique, which was taken by 108 people through purposive sampling. The results showed that there was a partial and simultaneous influence between product quality and price on customer loyalty, and product quality became the dominant variable on customer loyalty.
Co-Authors Affan Aldi Nafian Agung Rahmadhani Andik Wahyudi Niajeng Putri Ulfa Hakim Reno - Maulidio Roni Angger Aditama Rosa Arni Sanjaya Sugeng Waluyo