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All Journal Jurnal Manajemen dan Agribisnis Fokus Bisnis Monex: Journal of Accounting Research Jurnal Ilmiah Akuntansi dan Keuangan JBIMA (Jurnal Bisnis dan Manajemen) Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Digital Business and Management JCSE: Journal of Community Service and Empowerment
Gunarso Wiwoho
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN Wiwoho, Gunarso
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 14 No 1 (2015)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v14i1.533

Abstract

This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable. The sample in this study are consumers who know, buy, or use Tupperware in the amount of 100 people. Data collection techniques using purposive sampling technique. Validity test shows that all variables in this study are valid. The data is processed using the SPSS 22 for Windows program. Based on the results of the study indicate that the Green Product variable has a significant effect on purchasing decisions. Green Brand has a significant influence on purchasing decisions. Green Advertising has a significant effect on purchasing decisions.
PENGARUH CAFÉ ATMOSPHERE, FOOD QUALITY DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION Wiwoho, Gunarso
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 13 No 2 (2014)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v13i2.534

Abstract

This study aims to examine and analyze the effect of café atmosphere, food quality, service quality on customer satisfaction and repurchase intention on consumers in the Beranda Eatery Kebumen. The purpose of this study is to analyze and explain the influence between independent variables, intervening variables and dependent variables.The population of this research is the consumer of the Beranda Eatery Kebumen. The sample in this study is 100 people. The sampling technique used was accidental sampling. The method of data collection with questionnaire. Respondents' attitudes are measured with a 4-level Likert scale and the data obtained are processed by SPSS (Statistical Product and Service Solution) analysis for Windows version 22. Data analysis uses descriptive analysis, and statistical analysis (path analysis).The results showed that there was a significant influence between café atmosphere variables on customer satisfaction, food quality had a significant effect on customer satisfaction, then service quality had a significant effect on customer satisfaction, cafe atmosphere had a significant effect on repurchase intention, food quality had no significant effect on repurchase intention, service quality has a significant effect on repurchase intention, and customer satisfaction has a significant effect on repurchase intention.
PENGARUH PERCEIVED VALUE DAN E-SERVICE QUALITY TERHADAP SWITCHING COST DAN CUSTOMER LOYALTY Wiwoho, Gunarso
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 6 No 2 (2017): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1249.007 KB) | DOI: 10.32639/jiak.v6i2.531

Abstract

The purpose of this study was to determine the effect of perceived value and e-service quality on switching costs and customer loyalty. The sample of this study is Tokopedia users who have made at least 1 transaction in the past month in Kebumen totaling 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 22 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived value and e-service quality significantly influence the switching cost, perceived value does not affect customer loyalty, e-service quality has a significant effect on customer loyalty, switching cost has a significant effect on customer loyalty.
PENGARUH SHARIAH PRINCIPLES ADHERENCE, RELATIONSHIP MARKETING, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA LEMBAGA KEUANGAN SYARIAH Wiwoho, Gunarso
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 5 No 1 (2016): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (814.161 KB) | DOI: 10.32639/jiak.v5i1.535

Abstract

This study aims to analyze the effect of shariah principles adherence, relationship marketing, service quality on customer loyalty in Alfa Nusa Barru Kebumen KSPPS members. The independent variables in this study are shariah principles of adherence, relationship marketing, and service quality, while the dependent variable is customer loyalty. The technique of collecting data using a questionnaire using a positive sampling technique, the sample in this study was a member of KSPPS Alfa Nusa Barru who had been more than three years with 100 respondents. The hypothesis was tested with the help of the SPSS 23.00 for windows program. The method used in this study is a quantitative method using multiple regression analysis. The test results show that the Shariah principles adherence has no effect on customer loyalty, relationship marketing has a positive effect on customer loyalty, and service quality has a positive effect on customer loyalty.
PENGARUH ORGANIZATIONAL CULTURE, SERVANT LEADERSHIP, DAN NON- PHYSICAL WORK ENVIRONMENT TERHADAP MOTIVASI DAN JOB PERFORMANCE Wiwoho, Gunarso
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 5 No 2 (2016): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1027.023 KB) | DOI: 10.32639/jiak.v5i2.536

Abstract

This study aims to examine and analyze the influence of organizational culture, servant leadership, and non-physical work environment on motivation and job performance in employees of the Central Bureau of Statistics of Kebumen Regency. Data collection is done by a questionnaire using a 4 Likert scale option. The population of this study is the total number of employees, namely 44 employees. Sampling techniques with saturated sampling techniques or all employees as research respondents. Data analysis techniques using descriptive analysis techniques and statistics include validity test, reliability test, classic assumption test, hypothesis test, correlation analysis, and path analysis (path analysis) with the help of SPSS for windows version 23.0. The results of this study namely organizational culture have no effect on motivation. Servant leadership has a positive and significant effect on motivation. The non-physical work environment has a positive and significant effect on motivation. Organizational culture has a positive and significant effect on job performance. Servant leadership does not affect job performance. Non-physical work environment does not affect job performance, and Motivation has a positive and significant effect on job performance.
PENGARUH E-SERVICESCAPE DAN ADVERTISING EFFECTIVENESS TERHADAP SHOPPING EMOTION DAN PEMBELIAN IMPULSIF Wiwoho, Gunarso
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 8 No 2 (2019): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.652 KB) | DOI: 10.32639/jiak.v8i2.538

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari e-servicescape dan advertising efeectiveness terhadap shopping emotion dan pembelian impulsif pada pengguna Shopee di Kebumen. Pengumpulan data dilakukan dengan kuesioner. Dengan menggunakan teknik  non-probability sampling, penelitian ini mengambil sampel 100 responden konsumen Shopee. Variabel yang digunakan pada penelitian ini adalah e-servicescape (X1), advertising efeectiveness (X2), shopping emotion (Y1) dan pembelian impulsif (Y2). Penelitian ini menggunakan teknik analisis data menggunakan teknik analisis deskriptif dan statistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, analisis jalur dan analisis korelasi dengan menggunakan bantuan program SPSS 22 for windows. Hasil penelitian ini menunjukan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinieritas, tidak terjadi heteroskedastisitas dan model memenuhi asumsi normalitas. Pengaruh e-serivescape terhadap shopping emotion menunjukkan pengaruh positif dan signifikan terhadap shopping emotion. Pengaruh advertising effectiveness terhadap shopping emotion menunjukkan pengaruh yang positif dan signifikan terhadap shopping emotion. Pengaruh e-serivescape terhadap pembelian impulsif menunjukkan pengaruh yang positif namun tidak signifikan terhadap pembelian impulsif. Pengaruh advertising effectiveness terhadap pembelian impulsif menunjukkan pengaruh yang positif dan signifikan terhadap pembelian impulsif. Pengaruh shopping emotion terhadap pembelian impulsif menunjukkan pengaruh yang positif dan signifikan terhadap pembelian impulsif.
KAJIAN PERKEMBANGAN PEMIKIRAN MANAJEMEN: GERAKAN PEMIKIRAN SCIENTIFIC MANAGEMENT HINGGA KAIZEN Wiwoho, Gunarso
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 2 (2017): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v16i2.523

Abstract

This article is a summary of the various ideas related to the concepts and techniques of management of the industrial revolution to the modern era. The research method used was a review of the literature related to management thinking. In this article the various movements of thought are grouped into four areas of thought or theory. The division is not based on the periodicity of the year, but more to the realm of thought developed. The fourth field is the thought of Scientific & administrative management theory, behavioral management theory, quantitative management theory and modern management theory and Kaizen. Field of thought is presented based on the appearance of the field earlier than other areas of thought, even in the era of the movement of thought or one area may also appear a work that is part of another movement of thought. The results of the literature review of this study show that the development of management thought started thinking mechanically related and productivity in manufacturing, and then evolved to the related study of human nature and behavior and proceed to the field of the relationship between humans and system organization. This study also found a lack of attention from historians related to the development of management thought management business focusing on marketing or customer oriented.
Pengembangan Karyawan dengan Motivasi sebagai Variabel Pemoderasi Terhadap Kepuasan Kerja Karyawan BPR Kebumen Wiwoho, Gunarso
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 9 No 1 (2010): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v9i1.528

Abstract

Kepuasan kerja karyawan merupakan salah satu elemen yang cukup penting untuk menunjang kelancaran operasional perusahaan dalam mencapai tujuannya. Sikap puas atau tidak puas karyawan dapat diukur dari sejauh mana perusahaan atau organisasi dapat memenuhi kebutuhan karyawan. Masalah yang peneliti kemukakan dalam penelitian ini adalah apakah sistem kompensasi, peluang berkarier, dan pengembangan karyawan berpengaruh terhadap kepuasan kerja dengan motivasi sebagai variabel moderat pada PT. BPR Artha Mitra Gombong. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh sistem kompensasi, peluang berkarier, dan pengembangan karyawan dengan motivasi sebagai variabel moderat terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong, baik secara parsial maupun secara simultan. Penelitian ini menggunakan analisis regresi berganda dan Moderated Regression Analysis ( MRA ) untuk mengetahui pengaruh sistem kompensasi (X1), peluang berkarier (X2), dan pengembangan karyawan (X3) sebagai variabel independent terhadap kepuasan kerja (Y) sebagai variabel dependent, dengan motivasi (Xm) sebagai variabel moderat. Adapun populasi yang digunakan adalah seluruh karyawan pada PT. BPR Artha Mitra Gombong. Teknik pengumpulan data menggunakan kuesioner yang sebelumnya diuji validitas dan reliabilitasnya dengan bantuan program SPSS 12.00. Dari hasil penelitian dan analisis data diperoleh kesimpulan bahwa secara parsial hanya variabel sistem kompensasi yang mempunyai pengaruh signifikan terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong. Sedangkan secara simultan, variabel-variabel sistem kompensasi, peluang berkarier, dan pengembangan karyawan tanpa motivasi sebagai variabel moderat mempunyai pengaruh yang signifikan terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong. Berdasarkan kesimpulan yang telah dikemukakan, PT. BPR Artha Mitra Gombong untuk mewujudkan kepuasan kerja karyawannya disarankan untuk memperhatikan dan mengupayakan sistem kompensasi yang baik, karena variabel tersebut terbukti signifikan mempengaruhi kepuasan kerja karyawan.
ANALISIS PENGARUH EASY OF USE, QUALITY OF INFORMATION TERHADAP TRUST DAN REPURCHASE INTENTION E-TICKET PADA APLIKASI TRAVELOKA Wiwoho, Gunarso
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i2.537

Abstract

The purpose of this study is to analyze the effect of easy of use, quality of information on trust, and repurchase intention e-ticket on the Traveloka application in Kebumen Regency. The study was conducted using populations originating from people living in Kebumen Regency and had transacted using Traveloka with a sample size of 100 respondents. The analytical method used in this study consisted of descriptive and quantitative analysis with the type of determination of respondents through purposive sampling. Analysis carried out through quantitative methods is the validity test, reliability test, classical assumption testing, t-test, determination coefficient test, path analysis, and Sobel test. The results showed that based on the validity and reliability tests all variables were declared valid and reliable. Based on the t-test the easy of use variable significantly affects trust, quality of information significantly influences trust, easy of use significantly influences repurchase intention, quality of information, and trust has an effect on repurchase intention. The Sobel test shows that trust cannot mediate easy of use with repurchase intention and trust can mediate the quality of information with repurchase intention.
Determinan Pembelian Impulsif di Marketplace: Peran E-environment dan Efektivitas Iklan dan Shopping Enjoyment Wiwoho, Gunarso
Jurnal E-Bis (Ekonomi-Bisnis) Vol 5 No 1 (2021)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v5i1.592

Abstract

Perkembangan teknologi informasi menuntut setiap usaha untuk meningkatkan inovasi layanan, salah satunya adalah dengan strategi yang memicu pembelian tidak terencana atau pembelian impulsif. Penelitian ini betujuan untuk mengetahui peran E-environment dan efektivitas iklan terhadap pembelian impulsif melalui shopping enjoyment pada pengguna marketplace di Kabupaten Kebumen. Survei dilakukan pada bulan November 2020-Januari 2021 dengan melibatkan sebanyak 312 masyarakat pengguna marketplace. Alat analisis yang digunakan dalam penelitian ini adalah path analysis dengan bantuan SPSS versi 25. Penelitian ini merupakan jenis penelitian kuantitatif dengan pendekatan cross-sectional atau metode survei. Hasil penelitian ini menunjukan bahwa E-environment dan efektivitas iklan berpengaruh terhadap shopping enjoyment. Disamping itu, shopping enjoyment memiliki peran mediasi yang menjembatani hubungan variabel independen dan depeneden didalam model penelitian. Penelitian ini memberikan gambaran dan strategi bagi manajemen untuk meningkatkan penjualan melalui pembelian impulsif.
Co-Authors Aji Hidayat Bagus Waskito Adi Endah Setiawati Hafidah Hanum Harini Abrilia Setyawati Isna Faiqoh Mujiasih, Riani Nofiyanti Nofiyanti Nofiyanti Nofiyanti, Nofiyanti Oki Fad'ali Hilabi Ratna Mulia Mujahidah Riani Mujiasih Riptiono, Sulis Riyanto Sheny Kulsumaningtyas Siti Maesaroh Siti Malichah