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Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening Riptiono, Sulis
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 1 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Penelitian ini bertujuan untuk menganalisis pengaruh lifestyle, brand awareness dan product quality terhadap repurchase intention minuman saribuah Buavita dengan purchasing decisions sebagai variabel intervening di Kecamatan Kebumen. Penelitian ini dilakukan dengan mengambil sampel sebanyak 100 responden. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian minuman saribuah Buavita di Kecamatan Kebumen. Data yang digunakan dalam peneliian ini adalah primer, yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan kuesioner. Metode yang digunakan adalah non probability sampling yaitu purposive sampling. Hipotesis diuji menggunakan teknik analisis jalur dengan bantuan program SPSS 16. Hasil penelitian ini menunjukan bahwa secara parsial variabel lifestyle tidak berpengaruh terhadap purchasing decisions, variabel brand awareness berpengaruh signifikan terhadap purchasing decisions, variabel product quality berpengaruh signifikan terhadap purchasing decisions,lifestyle tidak berpengaruh terhadap repurchase intention,brand awareness berpengaruh signifikan terhadap repurchase intention, product quality berpengaruh signifikan terhadap repurchase intention dan purchasing decisions berpengaruh signifikan terhadap repurchase intention.

HASRAT KONSUMEN YANG MENGIKAT (BINDING CUSTOMER DESIRES) Riptiono, Sulis
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 2 (2017): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior Riptiono, Sulis
IQTISHADIA Vol 12, No 1 (2019): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v12i1.4384

In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Muslim in Central Java, Indonesia. Data collected using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy female Muslim fashion trends. Subjective norm variables have a significant effect on consumer attitudes and consumer purchase intentions on female Muslim fashion trends. Other findings state that the variable of Islamic religiosity does not have a significant effect on female Muslim purchase intention directly, but the Islamic religiosity variable indirectly influence toward female Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.Keyword: Islamic Religiosity, Theory of Planned Behavior, Female Muslim Fashion Trend, Purchase Intention

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior Riptiono, Sulis
IQTISHADIA Vol 12, No 1 (2019): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v12i1.4384

In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Muslim in Central Java, Indonesia. Data collected using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy female Muslim fashion trends. Subjective norm variables have a significant effect on consumer attitudes and consumer purchase intentions on female Muslim fashion trends. Other findings state that the variable of Islamic religiosity does not have a significant effect on female Muslim purchase intention directly, but the Islamic religiosity variable indirectly influence toward female Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.Keyword: Islamic Religiosity, Theory of Planned Behavior, Female Muslim Fashion Trend, Purchase Intention

Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening Sulis Riptiono
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 1 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v12i1.62

Penelitian ini bertujuan untuk menganalisis pengaruh lifestyle, brand awareness dan product quality terhadap repurchase intention minuman saribuah Buavita dengan purchasing decisions sebagai variabel intervening di Kecamatan Kebumen. Penelitian ini dilakukan dengan mengambil sampel sebanyak 100 responden. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian minuman saribuah Buavita di Kecamatan Kebumen. Data yang digunakan dalam peneliian ini adalah primer, yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan kuesioner. Metode yang digunakan adalah non probability sampling yaitu purposive sampling. Hipotesis diuji menggunakan teknik analisis jalur dengan bantuan program SPSS 16. Hasil penelitian ini menunjukan bahwa secara parsial variabel lifestyle tidak berpengaruh terhadap purchasing decisions, variabel brand awareness berpengaruh signifikan terhadap purchasing decisions, variabel product quality berpengaruh signifikan terhadap purchasing decisions,lifestyle tidak berpengaruh terhadap repurchase intention,brand awareness berpengaruh signifikan terhadap repurchase intention, product quality berpengaruh signifikan terhadap repurchase intention dan purchasing decisions berpengaruh signifikan terhadap repurchase intention.

HASRAT KONSUMEN YANG MENGIKAT (BINDING CUSTOMER DESIRES) Sulis Riptiono
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 2 (2017): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v16i2.166

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior Sulis Riptiono
IQTISHADIA Vol 12, No 1 (2019): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v12i1.4384

In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Muslim in Central Java, Indonesia. Data collected using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy female Muslim fashion trends. Subjective norm variables have a significant effect on consumer attitudes and consumer purchase intentions on female Muslim fashion trends. Other findings state that the variable of Islamic religiosity does not have a significant effect on female Muslim purchase intention directly, but the Islamic religiosity variable indirectly influence toward female Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.Keyword: Islamic Religiosity, Theory of Planned Behavior, Female Muslim Fashion Trend, Purchase Intention

Pengaruh Allocentris dan Animosity Terhadap Niat Beli Konsumen Pada Produk Makanan Lokal dengan Ethnocentrism Sebagai Intervening Variabel: The Effect of Allocentrism and Animosity on Consumer Purchase Intention Towards Local Foods Products with Ethnocentrism as Intervening Variable Sulis Riptiono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 2 (2020): JABM Vol. 6 No. 2, Mei 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.2.379

The purpose of this study was to investigate the effects of consumer allocentrism towards family, allocentrism towards friends and consumer animosity toward consumer intention to purchase halal products with consumer ethnocentrism as intervening variable. Primary data were collected from 100 students in Kebumen using closed questions with questionnaires. Data were analyzed with spss for windows version 24.0. Path-analyzes was used to test relationship between variables. Based on the results, the study showed that from seven hypothesis proposed, six hypothesis are accepted and only one hypothesis is rejected. The results showed that consumer purchase intentions on local food products are influenced by variable allocentrism to family, allocentrism toward friends, and customer ethnocentrism, while animosity does not have a significant influence toward consumers purchase intention on local food products. Keywords: allocentrism, animosity, ethnocentrism, purchase intention, local product food

The Effects of Consumption Value, Environmental Concerns, And Consumer Attitudes Towards Consumer Purchase Intentions of Electric Cars Sulis Riptiono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.23

This study aimed to investigate the effects of consumption values, environmental concerns, and consumer attitudes towards consumer purchase intentions of electric cars. This research was conducted in Central Java, using 220 samples taken using purposive sampling technique. The analysis used with SEM-AMOS version 24. Based on the results of the study, the consumption value represented by social value variables, functional value quality and epistemic value revealed that social value and epistemic value can have an influence on environmental concern, while functional value quality is not able to provide influence on environmental concern. In addition, this study also revealed that the environmental concern variable is a major predictor of increasing consumer attitudes towards green products, but it does not have an effect on consumer purchase intentions. Furthermore, consumer attitudes towards green products are key in increasing consumer purchase intentions for electric cars. Keywords: consumption value, attitude, purchase intention, green products, electric car

Pengaruh Customer Experience, Utilitarian Benefit dan Hedonic Benefit terhadap Intention to Recommended melalui Customer Satisfaction Dewi Noor Susanti; Sulis Riptiono
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 2 Tahun 2019
Publisher : Universitas Udayana

Abstrak Pengalaman konsumen dan desain suatu produk merupakan salah satu unsur yang penting dalam pemasaran, manfaat desain diharapkan mampu membuat konsumen merasa puas. Apakah pengalaman konsumen dan design benefit selalu dapat meingkatkan kepuasan konsumen? Penelitian ini bertujuan untuk menguji pengaruh customer experience dan design benefit (utilitarian benefit dan hedonic benefit) terhadap intention to recommended dengan kepuasan konsumen sebagai variabel interviening. Penelitian yang dilakukan dengan dengan melibatkan 100 responden yang menggunakan produk smartphone iPhone di Kabupaten Kebumen, diambil dengan menggunakan tehnik purposive sampling. Data yang terkumpul kemudian dianalisis dengan menggunakan path analyze dan diolah dengan bantuan alat statistic SPSS 24.0. Hasil penelitian menunjukkan bahwa dari ketujuh hipotesis hanya ada satu yang ditolak yaitu hipotesis kelima. Temuan penelitian ini mengungkapkan bahwa variabel customer experience dan hedonic benefit merupakan anteseden dari kepuasan konsumen yang dapat menumbuhkan intention to recommended, sedangkan pada variabel utilitarian benefit hanya dapat berpengaruh terhadap kepuasan konsumen tetapi tidak dapat menumbuhkan intention to recommended konsumen.

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