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Analisis Diversifikasi Produk Terhadap Keputusan Pembelian Pada Rumah Makan Seruit Hj. Yohana Kota Metro Muhammad Rizki; Ery Baskoro
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1118

Muhammad Rizki, 2021 “Analysis of Product Diversification on Purchase Decisions at the Seruit Hj. Yohana Metro City". Faculty of Economics and Business, University of Muhammadiyah Metro. Supervisor: (1) Ery Baskoro, S. E,. M. M and Supervisor (2) Yateno, S.E., M. M. This study aims to determine the analysis of product diversification on purchasing decisions at the Seruit Hj Restaurant. Yohana Metro City. By distributing questionnaires in the form of questions about product variety, product size and product shape towards purchasing decisions. Then processed with SPSS version 22 with the classical assumption test approach with the methods of normality, linearity, homogeneity. This study uses quantitative methods with multiple linear regression analysis, partial test, F test, determination to determine product variety, product size and product shape on purchasing decisions. The results showed that simultaneously product variety, product size and product form Partial research showed that product variety had a positive and significant effect, product size had a positive and significant effect and product form had a positive and significant effect on purchasing decisions. Keywords: product variety, product size, product shape, purchase decision

Pengaruh Citra Merek, Kepercayaan dan Harga terhadap Keputusan Pembelian Konsumen pada Distro Legacy di Kota Metro Tri Widiarty; Ery Baskoro; Fitriani Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 1 (2021)
Publisher : Universitas Muhammadiyah Metro

Penelitian ini bertujuan untuk mengetahui apakah citra merek, kepercayaan dan harga berpengarpositif terhadap keputusan pembelian pada Distro Legacy. Metode penelitian yang digunakan adapenelitian kualitatif dan kuantitatif. Dalam penelitian ini alat analisis yang digunakan adalah analiregresi linier berganda untuk mengetahui variabel dependen dan independen dengan alat bantu progrkomputer yaitu SPSS 22 for Windows. Hasil penelitian yang dilakukan oleh peneliti adalah 1) Variacitra merek tidak berpengaruh positif terhadap keputusan pembelian, 2) variabel kepercayaan secsimultan berpengaruh terhadap keputusan pembelian, 3) variabel harga secara simultan berpengaterhadap keputusan pembelian, 4) secara simultan variabel citra merek, kepercayaan dan haberpengaruh terhadap keputusan pembelian pada Distro Legacy.

Pengaruh Produk Harga Promosi Dan Pelayanan Terhadap Minat Beli Konsumen Pada Toko RP Shop Di Metro Septiana Septiana; Ery Baskoro
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 3 (2021)
Publisher : Universitas Muhammadiyah Metro

The more choice of stores there are, there are many things that consumers should consider in choosing to shop at a trusted store. Currently, most consumers change their mindset in using a product. Someone in spending money often prioritizes wants over needs. The purpose of this study was to determine the effect of products, prices, promotions and services on consumer buying interest in Rp Shop in Metro. This type of quantitative research is numerical and qualitative data is material. Data collection techniques were by conducting library research and field with survey techniques and using questionnaires. Sampling using accidental sampling technique obtained 80 respondents. Data analysis used Statistical Product and Service Solutions (SPSS Version 20). The results of the discussion were that the Product tscore = 0.281 ttable = 1.665, Price tscore = 2.562 > ttable = 1.665, Promotion tscore = 2.831, > ttable = 1.665 and Service tscore = 2.313 > Ttabel = 1,665 . The results of the discussion that has been done show that the product has no effect on consumer buying interest. Meanwhile, prices, promotions and services have a positive and significant effect on consumer buying interest. The F test shows that the value of Fscore = 3.321> Ftable value of 3.117, it can be concluded that product, price, promotion and service variables together have an influence on buying interest, thus Rp Shop must still pay attention to products, prices, promotions and services to increase consumer buying interest.

Analisis Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Online Shopee (Studi Kasus Pada Masyarakat Di Kelurahan Trimurjo Lampung Tengah) Nyoman Astika Tantri.S.; Ery Baskoro
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 4 (2021)
Publisher : Universitas Muhammadiyah Metro

ABSTRAK AstikaTantriS,Nyoman. 2021. Analisis Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Online Shopee Studi Kasus Pada Masyarakat Di Kelurahan Trimurjo Lampung Tengah. Skripsi. Program Studi Manajemen. Fakultas Ekonomi dan Bisnis. Universitas Muhammadiyah Metro. Pembimbing (i) Ery Baskoro, S.E., M.M. Pembimbing (ii) Nina Lelawati, S.E., M.M. Peningkatan jumlah pengunjung toko online Shopee dan telah menggeser toko online lainnya serta menempati peringkat pertama sebelumnya dan menjadi penguasa pasar elektronik Indonesia dengan cangkupan pasar sebesar 71% dibandingkan dengan kompetitor lainnya. Terutama di masa pandemi covid-19 sangat layak jika peningkatan jumlah pengunjung shopee mengalami peningkatan yang cukup tinggi, karena kebutuhan hidup semakin meningkat dan akan selalu bertambah setiap harinya namun tidak dapat melakukan perbelanjaan secara offline, sehingga berbelanja secara online menjadi alternative bagi masyarakat untuk memenuhi setiap kebutuhan dan keinginan. Metode yang digunakan dalam penelitian ini yakni explanatory survey. Metode explanatory survey digunakan untuk memprediksi dan menjelaskan hubungan atau pengaruh dari suatu variabel ke variabel lainnya .Penelitian ini bertujuan untuk menguji pengaruh promosi (X1), kemudahan (X2), harga (X3) dan kenyamanan (X4) terhadap keputusan pembelian (Y) pada toko online Shopee. Hasil penelitian ini menunjukan bahwa promosi dan harga tidak berpengaruh secara signifikan terhadap keputusan pembelian . Sedangkan kemudahan dan kenyamanan berpengaruh secara signifikan terhadap keputusan pembelian. Kata Kunci: promosi, kemudahan, harga, kenyamanan, keputusan pembelian. ABSTRACT AstikaTantriS,Nyoman. 2021. Analysis of Factors Affecting Purchasing Decisions at Shopee Online Stores Case Studies on Communities in Trimurjo Village, Central Lampung. Essay. Management Study Program. Faculty of Economics and Business. Muhammadiyah Metro University. Advisor (i) Ery Baskoro, SE, MM Advisor (ii) Nina Lelawati, SE, MM The increase in the number of visitors to Shopee's online shop and has shifted other online stores and was ranked first before and became the ruler of the Indonesian electronic market with a market coverage of 71% compared to other competitors. Especially during the Covid-19 pandemic, it is very feasible if the increase in the number of shopee visitors has increased quite high, because the needs of life are increasing and will always increase every day but cannot shop offline, so shopping online is an alternative for people to fulfill every needs and wants. The method used in this research is explanatory survey. The explanatory survey method is used to predict and explain the relationship or influence of one variable to another. This study aims to examine the effect of promotion (X1), easiness (X2), price (X3) and convenience (X4) on purchasing decisions (Y) on Shopee's online shop. The results of this study indicate that promotion and price do not have a significant effect on purchasing decisions. Meanwhile, convenience and comfort have a significant effect on purchasing decisions. Keywords: promotion, easiness, price, convenience, purchase decision.

Analisis Strategi Pengembangan Usaha Ayam Potong Di Desa Bangun Rejo Gunung Sugih Lampung Tengah Andre Darmawan; Ery Baskoro
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.1199

In the face of increasingly fierce business competition, businessmen are required to be able to develop their business appropriately. In business development there are a number of tasks and processes aimed at achieving good business opportunities. Chicken farming business is a type of business that has very good potential in the world economy. This study aims to determine matters related to internal factors (strengths and weaknesses) and external factors (opportunities and threats) as well as to determine the strategy for developing a broiler business in Bangun Rejo Village, Gunung Sugih District. The researcher used a qualitative research design. The subject of this research is the owner of a chicken slaughterhouse in Bangun Rejo Village, Kotagajah District. The object of this research is the analysis of the development strategy of the broiler business. Data collection techniques using interview and observation techniques. This research was analyzed using IFAS and EFAS methods, IE matrix, SWOT matrix. The results showed that the internal environmental conditions in the form of strength were high quality products, affordable prices, using direct distribution channels, very optimal promotions, high employee job satisfaction, conducive working conditions. The weakness of this business is that the products produced are less varied, the pricing is different, the delegation of tasks is still weak. External conditions concerning opportunities are able to increase job opportunities, increase people's income, get support from the community. While the threat is the presence of competitors. Keywords: Business Development, Chicken Slaughter, EFAS, IFAS, IE, SWOT.

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