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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Edunomia : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Akuntansi AKTIVA Jurnal Manajemen DIVERSIFIKASI PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO
Fitriani Fitriani
Universitas Muhammadiyah Metro
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Public Health Social Sciences Other

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STRATEGI PEMASARAN KEDAI KOPI “COFEE ET BIEN” KOTA METRO - LAMPUNG Fitriani Fitriani; Angga Kurniawan; Siti Walimah
Derivatif : Jurnal Manajemen Vol 15, No 1 (2021): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i1.573

Abstract

Changes in lifestyle and the development of certain types of music also encourage the kind of coffee shop business to grow. The purpose of this study was to see whether the number or the proliferation of new coffee shops operating and providing varied offers and menus could cause sales at Cofee et Bien's shops to increase or decrease. This study uses the IFE matrix calculation, IE matrix, QSP matrix analysis and SWOT analysis. This type of research is a descriptive qualitative research. Coffee et bien has experienced stable sales for 6 consecutive months as well as analysis of the internal and external environment of the shop and the formulation of a business strategy that is always applied to Coffe et bien.Keywords: Marketing Strategic, SWOT, IE Matriks, QSP Matriks
Pengaruh Keberadaan Marketplace Terhadap Minat Beli Konsumen pada Toko Konvensional di Kelurahan Gunung Terang Kota Bandar Lampung Nina Lelawati; Ratmono Ratmono; Fitriani Fitriani
Akuisisi: Jurnal Akuntansi Vol 17, No 2 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v17i2.657

Abstract

The existence of Shopee, Tokopedia, Lazada, Bukalapak, blibli.com and other marketplaces has more or less been realized by the entire community. This gives rise to the phenomenon of diminishing buying interest in Conventional Store customers who sell their products offline. The purpose of this study was to analyze the effect of the existence of a Marketplace which refers to the variables of price, product completeness, convenience, and promotion on the buying interest of conventional store customers in Gunung Terang Village, Bandar Lampung City. This study uses a sampling research method with accidental sampling technique with the number of respondents as many as 103 Conventional Store Customers in Gunung Terang Village. Data collection techniques using literature study, interviews, observations and questionnaires. Data management in this study will use the smartPLS software version 3.3. The results of the study found that the variable price and product completeness had a positive and significant effect on consumer buying interest, while the convenience and promotion variables had no effect on consumer buying interest in conventional stores
Memanfaatkan Peluang Bisnis ditengah Pandemi Covid 19 – Pelatihan Toko Online pada Kelompok Budidaya Perikanan SRINARA Jati Imantoro; Karnila Ali; Fitriani Fitriani; Andiana Rosid
SINAR SANG SURYA Vol 5, No 2 (2021): Agustus 2021
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v5i2.1699

Abstract

AbstrakDua tahun belakangan pendemi Covid19 memberikan pengaruh buruk terhadap banyak sektor usaha, tidak terkecuali sektor usaha kuliner yang mengalami penurunan omset. Menurunnya trend permintaan di sektor kuliner juga memberikan efek domino di sektor hulu yang salah satunya adalah para supplier bahan baku ikan, dan dalam kasus ini adalah pembudidaya perikanan. Selain penurunan permintaan di sektor usaha kuliner, permintaan produk ikan di level rumah tangga juga menurun karena banyak pasar tradisional ditutup akibat kebijakan social distancing. Akibatnya para pembudidaya perikanan mengalami kesulitan untuk menjual hasil panen mereka, harga terus mengalami penurunan, dan tidak sedikit dari pembudidaya yang harus menghentikan kegiatan mereka, dan beralih ke profesi lain. Kelompok Budidaya Perikanan (Pokdakan) Srimulyo Mina Sejahtera (Srinara) merupakan salah satu Pokdakan yang terpaksa menghentikan kegiatan produksi mereka akibat kondisi pandemi. Untuk meningkatkan penjualan dan menggali potensi produk di sekitar Pokdakan Srinara, Tim Pengabdian Dosen D3 Kuangan dan Perbankan Universitas Muhammadiyah Metro menggelar seminar kewirausahaan dan inovasi bisnis, pengenalan fintech, pelatihan pembuatan dan maksimalisasi toko online. Metode yang digunakan dalam pelatihan ini diantaranya adalah memberikan seminar kewirausahaan dan inovasi bisnis untuk menggali potensi peserta, praktik pembuatan toko online dan terahir adalah maksimalisasi pengelolaan toko online. Hasil pengabdian ini adalah meningkatnya penegetahuan peserta pada pengelolaan toko online, pengetahuan pada proses transaksi online berbasis  fintech, terbentuknya beberapa toko online dari peserta Pokdakan Srinara dengan beberapa produk yang ditawarkan.Kata Kunci: Kewirausahaan, Pelatihan Toko Online, Kelompok Budidaya Perikanan (Pokdakan)AbstractIn the last two years, the Covid-19 pandemic had a negative impact on many business sectors, without exception the culinary sector businesses that force culinary entrepreneurs to stop their work. The declining trend of demand in the culinary sector also has a domino effect in the upstream sector, one of which is the suppliers of fish raw materials and in this case fish cultivators. Beside of the decline in demand in the culinary sector, the demand for fish products at the household level also decreased because many traditional markets were closed due to social distancing policies. As a result, fish cultivators have difficulty selling their harvests and prices continue to decline, and not a few of the cultivators have to stop their activities, and switch to other professions. The Fisheries Cultivation Group (Pokdakan) Srimulyo Mina Sejahtera (Srinara) is one of the Pokdakan that has stopped their production activities due to the pandemic conditions. To increase sales and explore product potential around the Srinara Pokdakan area, the D3 Finance and Banking Team of the University of Muhammadiyah Metro held training on the creation and optimization of online shop. The methods used in this training include providing entrepreneurship and business innovation seminars to explore the potential of participants, the practice of making online shop and finally maximizing online shop management. The result of this service is the formation of several online shops from Srinara Pokdakan participants with several products offered.Keywords: Entrepreneurship, Online Shop Training, Fisheries Cultivation Group
Pengaruh Disiplin Kerja, Etos Kerja, Gaya Kepemimpinan, Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Kantor Badan Perencanaan Pembangunan Daerah Kota Metro Putri Maydilla; Fitriani Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1321

Abstract

This study aims to determine the effect of work discipline, work ethic, leadership style and work environment on employee performance. The type of research used in this research is quantitative research. The object of this research is the Office of the Regional Development Planning Agency of Metro City which is located in Metro City, Metro Pusat. The total population is 61 respondents. Data collection techniques using observation, interviews and questionnaires. Data analysis techniques using SPSS 22 include testing instrument requirements, test requirements analysis, hypothesis testing. Based on the results of the study, it shows that the work discipline variable has an effect and is significant on employee performance, the work ethic variable has an effect and is significant on employee performance, the leadership style variable has an effect and is significant on employee performance, and the work environment variable has no and no significant effect on employee performance. Meanwhile, the simultaneous test of work discipline, work ethic, leadership style and work environment has a significant and significant effect on employee performance.
PENGARUH MANFAAT, KEMUDAHAN DAN KEAMANAN TERHADAP MINAT PEMAKAIAN FINANCIAL TECHNOLOGY PADA APLIKASI OVO SEBAGAI DIGITAL PAYMENT (Study Kasus Mahasiswa FEB Universitas Muhammadiyah Metro) Widi Yanto; Ery Baskor; Fitriani Fitriani
Jurnal Akuntansi AKTIVA Vol 1 No 1 (2020): APRIL
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1772.601 KB) | DOI: 10.24127/akuntansi.v1i1.335

Abstract

This study aims to obtain data and find out the positive effect of benefits, convenience and security onthe interest in using financial technology in OVO applications as a digital payment study in the case of FEBstudents at the Muhammadiyah Metro University. With the technique of sampling, namely with accedentalsampling with a sampling time of 30 days to get as many as 68 samples. In this study the method used is libearyresearch and field research, namely library research, observation, interviews, correspondence, andquestionnaires. In this study the analytical tool used is multiple linear regression analysis, to determine thedependent and independent variables with the SPSS V16 For Windows program. The results of researchconducted by researchers show that there is an influence on the benefits, convenience and security of the interestin using financial technology in OVO applications as digital payments, based on the analysis results, the dataobtained is Fcount 130,280 > 2.75 and is shown by linear regression with the coefficient of determination (R2)0.859 which means that the interest in financial use in OVO applications is influenced by the benefits,convenience and safety variables of 85.9% and the remaining 14.1% is influenced by other factors outside thisstudy.
Pengaruh Citra Merek, Kepercayaan dan Harga terhadap Keputusan Pembelian Konsumen pada Distro Legacy di Kota Metro Tri Widiarty; Ery Baskoro; Fitriani Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 1 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.591 KB) | DOI: 10.24127/diversifikasi.v1i1.506

Abstract

Penelitian ini bertujuan untuk mengetahui apakah citra merek, kepercayaan dan harga berpengarpositif terhadap keputusan pembelian pada Distro Legacy. Metode penelitian yang digunakan adapenelitian kualitatif dan kuantitatif. Dalam penelitian ini alat analisis yang digunakan adalah analiregresi linier berganda untuk mengetahui variabel dependen dan independen dengan alat bantu progrkomputer yaitu SPSS 22 for Windows. Hasil penelitian yang dilakukan oleh peneliti adalah 1) Variacitra merek tidak berpengaruh positif terhadap keputusan pembelian, 2) variabel kepercayaan secsimultan berpengaruh terhadap keputusan pembelian, 3) variabel harga secara simultan berpengaterhadap keputusan pembelian, 4) secara simultan variabel citra merek, kepercayaan dan haberpengaruh terhadap keputusan pembelian pada Distro Legacy.
Pengaruh Value dan Parent Attachment terhadap Career Maturity berdasarkan Persepsi Mahasiswa Angkatan 2017 di Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Metro Irfaan Hisyam Saputra; Fitriani Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 2 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.451 KB) | DOI: 10.24127/diversifikasi.v1i2.560

Abstract

This study aims to determine whether Work Values ​​and Parent Attachments affect Career Maturity in class 2017 students at the Faculty of Economics and Business, Muhammadiyah Metro University.This type of research is quantitative. With the purposive sampling technique, namely "sampling technique with special considerations so that it deserves to be used as a sample" with a total of 113 students. Meanwhile, the data collection techniques used were questionnaires, validity tests, normality tests, linearity tests, and multiple linear regression tests with conclusions drawn through simultaneous t test and F test.The conclusion from this research is that the work value and the role of parents (parent attachment) have shown good results and have a positive and significant effect so that they can be used as references by researchers.
Pengaruh Service Excellence (Pelayanan Prima) Dan Tangibless Terhadap Loyalitas Customer Pada Usaha Sablon Kahfi Cloth Di Kota Metro Dimas Aldi Romadhoni; Fitriani Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.502 KB) | DOI: 10.24127/diversifikasi.v1i4.819

Abstract

One of the efforts made by the company, especially in businesses engaged in clothing services, is to implement quality services that can meet customer satisfaction. The problems that exist in Kahfi Cloth the number of customers tends to decrease. The research design is quantitative research or verification research. The method used in this research is explanatory survey method. The object of this research is service excellence, tangibleness and customer loyalty. This research activity was carried out in the Kahfi Cloth Metro City. The study population with a total sample of 60 respondents. The data collection technique used a questionnaire. The analytical tool used is to use data quality analysis and multiple linear regression analysis with the SPSS program. The results showed partial and tangibles service excellence had a significant effect on customer loyalty. Simultaneously it also shows that excellent and tangibles service together have a significant influence on customer loyalty. Based on the number of coefficients and the value of tcount, it can be seen that the factor that most influences customer loyalty is service excellence.
Pengaruh Produk, Orientasi Pasar, Orientasi Kewirausahaan, Dan Strategi Pemasaran Terhadap Kinerja Pemasaran Pada UMKM Mie Putih Cap Monas Lancar Di Kota Metro Ni Wayan Yani Sulistiyawati; Fitriani Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.1044

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara produk, orientasi pasar, orientasi kewirausahaan, dan strategi pemasaran secara simultan terhadap kinerja pemasaran pada UMKM Mie Putih Cap Monas Lancar Di Kota Metro. Penelitian ini menggunakan sampel sebanyak 55 responden dari populasi sebanyak 120 orang pelanggan.Metode penelitian yang digunakan yaitu kuantitatif dengan teknik analisis data menggunaka uji regresi linear berganda, uji hipotesis dan uji koefisien determinasi dengan bantuan SPSS.Berdasarkan hasil penelitian yang telah dilakukan, maka dapat disimpulkan bahwa produk, orientasi pasar, orientasi kewirausahaan, dan strategi pemasaran secara simultan berpengaruh positif dan signifikan terhadap kinerja pemasaran pada UMKM Mie Putih Cap Monas Lancar Di Kota Metro. Kata Kunci: Produk, Orientasi Pasar, Orientasi Kewirausahaan, strategi pemasaran Kinerja Pemasaran This study aims to determine the effect of product, market orientation, entrepreneurial orientation, and marketing strategy simultaneously on marketing performance at UMKM Mie Putih Cap Monas Lancar in Metro City. This study used a sample of 55 respondents from a population of 120 customers. The research method used is quantitative with data analysis techniques using multiple linear regression test, hypothesis testing and testing the coefficient of determination with the help of SPSS. Based on the results of the research that has been carried out, it can be concluded that product, market orientation, entrepreneurial orientation, and marketing strategy simultaneously have a positive and significant effect on marketing performance at UMKM Putih Cap Monas Lancar in Metro City. Keywords: Product, Market Orientation, Entrepreneurship Orientation, marketing strategy Marketing Performance
Strategi Pemasaran Penerapan Digital Marketing Pada UD Bimo Dwi Karya Pekalongan Lampung Timur Pingky Kurnia Sari; Fitriani Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 3 (2022): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i3.1223

Abstract

Latar belakang penelitian, UD Bimo Dwi Karyamerupakan salah satu pelaku usaha dagang yang bergerak pada bidang tanaman hias. UD Bimo Dwi Karya merupakan salah satu usaha menengah yang telah berdiri sekitar tahun 2000 dan sudah dikenal diPekalongan. Jumlah penjualan mengalami peningkatan pada penjualan online, Penjualan online mulai dilakukan UD Bimo Dwi Karya pada tahun 2018. Tujuan dari penelitian ini untuk (1)mengetahui apakah penerapan digital marketing pada UD Bimo Dwi Karya Pekalongan Lampung Timur dapat dilaksanakan dengan baik, (2) mengetahuistrategi yang dilakukan untuk penerapan digital marketing pada UD Bimo Dwi Karya Pekalongan Lampung Timur. Dalam penelitian ini menggunakan metode kuantitatif dengan pendekatan metode SWOT dengan jumlah responden yaitu manajer pemasaran dan beberapa karyawan pada UD Bimo Dwi Karya yang berjumlah 5 orang. Hasil penelitian menunjukkan bahwa strategi pemasaran berdasarkan analisis SWOT pada UD Bimo Dwi Karya, maka disimpulkan bahwa strategi pemasaran dengan penerapan digital marketing yang dibuat hendaklah mempertimbangkan situasi dan keadaan komunitas atau organisasi baik keadaan intern lingkungan itu sendiri atau lingkungan mikro perusahaan, maupun keadaan ekstern yang biasa disebut lingkungan makro perusahaan. Sudah selayaknya komunitas atau organisasi seni yang akan dan sudah mengarahkan sebagai perusahaan seni harus memiliki strategi pemasarannya sendiri, sebelum mereka menjalankan ataupun memasarkan produk jasa atas karya seni yang mereka miliki. Dalam menetapkan strategi pemasaran dengan penerapan digital marketing mampu memahami produk, harga, promosi, dan saluran distribusi yang dikenal dengan 4P untuk menemukan segmenting, targeting, dan posisitioning dalam proses pemasaran yang akan mereka lakukan. Melihat keunggulan produk dan menemukan taktik dalam proses kreatif hingga penetapan strategi pemasaran Kata Kunci-strategi pemasaran, digital marketing, SWOT
Co-Authors Ali, Karnila Angga Kurniawan Ardiansyah Japlani, Ardiansyah Bobi Hidayat Dandi Rama Setiawan Darmayanti, Elmira Febri Desi Ramalia Dimas Aldi Romadhoni Durotun Nasikah Elmira Febri Darmayanti Endang Tri Susilowati Ery Baskor Ery Baskoro Febriyanto Febriyanto Irfaan Hisyam Saputra Jati Imantoro Meilis Sartika Muhammad Ilham Fuadin Ni Wayan Yani Sulistiyawati Nina Lelawati Pingky Kurnia Sari Putri Maydilla Rian Mochammad Sobri Rian Tri Prastyo Rickoadji Pagestu Risa Uswatun Khasanah Rosid, Andiana Selamet Fuadi Siti Walimah Suryadi Suryadi Tri Widiarty Triani Ratnawuri Widi Yanto Yoga Prasetyo Wibowo Zamira Salsabila