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All Journal Dinasti International Journal of Management Science
Nandan Limakrisna
University of Persada Indonesia YAI, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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MODEL OF CUSTOMER SATISFACTION FOR IMPROVING CUSTOMER LOYALTY Dicky Tjahjadi; Nandan Limakrisna
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1134

Abstract

This study aims to determine the influence of service quality, product quality, corporate image on customer satisfaction and customer loyalty. The population in this study were 341 customers of Corporate Banking Division in Bank CIMB Niaga with a sample of 100 customers. Sampling was carried out using the slovin formula. Analysis method used path analysis. The results showed that the product quality, service quality and corporate image partially has significant influence on customer satisfaction. Product quality, service quality, and corporate image simultaneously has significant influence on customer satisfaction. For product quality, service quality, corporate image and customer satisfaction partially has significant influence on customer loyalty. Product quality, service quality, corporate image and customer satisfaction simultaneously has significant influence on customer loyalty. Customer satisfaction did not mediate effectively the influence of service quality, product quality, and corporate image on customer loyalty
Co-Authors Dicky Tjahjadi