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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Komunikasi dan Budaya
Horidatul Bakiyah
Universitas Bina Sarana Informatika
Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.404 KB) | DOI: 10.54895/jkb.v2i2.1011

Abstract

Kurangnya minat baca dan belajar pada anak Indonesia berdampak pada menurunnya daya nalar dan kritis pada anak, Pentas baca BIMBA AIUEO sendiri adalah suatu kegiatan khusus dalam Hubungan Masyarakat yaitu program wajib satu tahun sekali yang harus dilaksanakan disetiap unit BIMBA AIUEO masing-masing dan salah satunya unit BIMBA AIUEO Gambas yang mengadakan acara pentas baca yang bertujuan menjalankan Misi BIMBA AIUEO yaitu mensosialisasikan pentingnya menumbuhkan minat baca dan belajar anak sejak usia dini serta dapat meningkatkan kreativitas anak dan menumbuhkan keberanian anak untuk tampil ditempat umum. Metode penelitian yang digunakan oleh penulis adalah melalui metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka dan dokumentasi. Penelitian ini menyimpulkan bahwa pentingnya menumbuhkan minat baca dan belajar pada anak harus ditumbuhkan sejak usia dini karena di usia dini adalah masa golden age dan critical period, tumbuhnya minat baca dan belajar pada anak akan berdampak sampai mereka dewasa dan dapat berkontribusi dalam kemajuan Negara Indonesia. Kata Kunci: Strategi Komunikasi, Sosialisasi, Special Event
Revitalization of Social Media Communication Ethics in Building a Sublime and Civilized Indonesian Culture Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i1.4443

Abstract

Humans are essentially the most adaptive creatures to the changes and developments of the times, especially in using technology in communicating. This is because technological developments are felt to be able to meet the needs and quality of life. The development and acceleration of the current 4.0 ways of communicating, has a side effect, namely the wider freedom of humans to express thoughts and feelings expressively as communicators. So that the boundaries that have been consistently understood and practiced for decades as guidelines for etiquette are now increasingly blurred and replaced with new phrases, icons, and emoticons as symbols of facial expressions. The courage of the communicators is also since social media allows communication participants to exchange messages without knowing their real identities/using anonymous accounts. This study aims to see and observe what kinds of conversations invite comments and have the potential to violate ethics. The method used is participatory observation and uses primary data, namely trending topics on Twitter social media. The findings are that the content that often invites reactions is conversations about religion, political choices, and statements that are considered lies. It is necessary to apply communication ethics on social media to become guidelines for cyber casting.
The Strategy of Ziswaf Ctarsa Institution in Increasing Public Trust through Social Media Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah; Muhammad Zulfikar
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4913

Abstract

Public trust is an essential aspect of a non-profit organization like ZISWAF CTARSA. The existence of public trust will increase the amount of public fundraising in the form of zakat, infaq, endowments and sadaqah, which will then be distributed to those in need. Public trust allows the ZISWAF CTARSA institution to carry out its business objectives smoothly. The purpose of this research is to find out the strategy of the ZISWAF CTARSA Institute in increasing public trust and to find out how optimal the content of the ZISWAF CTARSA Institute is in building public trust. The method used is a qualitative method. Sources of data in the form of primary data, namely interviews and observations. And secondary data sources in the form of documentation studies. Data analysis used qualitative techniques, which included inductive, deductive and comparative analysis. The results of the study show that the communication strategies implemented include: a) A team that is specifically responsible for social media management, b) Consistency of communication styles on social media, c) Interesting and trend-following content, d) Digitalization of zakat, e) Open communication with the public through social media and f) Development of artificial intelligence to analyze zakat management and the impact of implementing the program. Then, the primary strategy for creating public trust is by sharing content that contains sharing of success stories and testimonials from beneficiaries. However, this strategy could be more effective. The image of the ZISWAF CTARSA institution is a wish image. The ZISWAF CTARSA Institute runs a business by applying CSR principles, which are its identity and image as a company that aims to be able to help people experiencing poverty and prosper the community equally.
Co-Authors Fajar Diah Astuti Hani Yuniani Mike Indarsih Mike Indarsih Muhammad Zulfikar