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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Jurnal Komunikasi dan Budaya Global Komunikas
Fajar Diah Astuti
Universitas Bina Sarana Informatika
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Effect of organizational communication and organizational culture on employee performance at PT. Asuransi Ramayana Jakarta Rawit Sartika; Fajar Diah Astuti; Marlina Rahmi Shinta
Journal of Economics and Business Letters Vol. 1 No. 2 (2021): August
Publisher : Privietlab

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Abstract

The author's purpose in conducting this research is to determine and analyze the influence of Organizational Communication and Organizational Culture on the performance of PT. PT. Asuransi Ramayana Jakarta. This study uses the HRM theory related to employee performance, Organizational Communication, and Organizational Culture. The research uses quantitative methods with an associative approach. The sample used in this study was 55 people using a saturated sample. Data collection techniques used are interviews and questionnaires consisting of validity and reliability tests. The data analysis technique used is the Multiple Linear Regression Test, and the Classical Assumption Test consisting of normality, multicollinearity, and heteroscedasticity tests. The hypothesis consists of a t-test, f -test, and the coefficient of determination. The results of this study indicate that the variable Organizational Communication (XI) has a positive and significant effect on the performance of employees of PT. Asuransi Ramayana, Tbk Jakarta, as evidenced by the results of the t-test with t-count of 5,431 while t-table of 2,005 and having a significant number of 0.000 <0.05 Ho is rejected. The results of testing the Organizational Culture variable (X2), shows that Organizational Culture has a positive and significant effect on the performance of PT. Asuransi Ramayana, Tbk Jakarta, as evidenced by the results of the t-test with t-count of 3,473 while t=table of 2,005 and having a significant number of 0.001 <0.05 Ho is rejected, where F-count 92.868 > 3.18 F-table. Furthermore, the value of R Square in the regression model is 0.781, or 87.1% of employee performance is explained by the variables of Organizational Communication (XI) and Organizational Culture (X2) and 12.9% is explained by other factors not examined.
Program Corporate Social Responsibility Humas Rumah Sakit Islam Jakarta Pondok Kopi bagi Masyarakat Fajar Diah Astuti; Lisna Fitriani
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.286 KB) | DOI: 10.31294/jpr.v2i1.509

Abstract

Corporate Social Responsibility (CSR) is a communication activity that is considered important and should be considered by each company. This is because one of the tasks of Public Relations (PR) is as an instrument to be responsible for all groups entitled to these responsibilities. Especially the internal public groups and the external public, especially the surrounding community. Public relations as a mediator and communicator in an organization/institution includes one of which is fostering good relations with the external public. This is very closely related to the role and duties of a public relations officer to create a positive image for his agency. Pondok Kopi Jakarta Islamic Hospital is one of the hospital agencies that are aware of this. For this reason, Pondok Kopi Islamic Hospital Rumas carried out CSR activities with the theme of Social Service for the Bekasi Flood Disaster, where the targets were several areas that were subscribed to floods in Bekasi. This research uses observation research methods, interviews with several sources, literature studies and documentation obtained from various sources. While the data analysis method used is descriptive qualitative.
STRATEGI KOMUNIKASI PUBLIC RELATIONS PT CAKRA MAHKOTA DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i1.1352

Abstract

PT Cakra Mahkota is one of the companies engaged in Media Communication Services Outside Griya which was founded in 2004 in Jakarta. PT Cakra Mahkota was born in the midst of rapid growth and is developing in the Outside Griya Media industry or better known as Out Of Home Adv (OOH) in Indonesia. With experience in the field of Adv. Print Media more than 10 years. Cakra Mahkota Company provides GRIYA OUTDOOR COMMUNICATION MEDIA SOLUTIONS for industries or companies that will communicate brands, information about products offered according to the target, tailored to the needs of customers in the Dejabodetabek region of Indonesia. PT Cakra Mahkota is a company engaged in services and products. Where the role of PR is hired to build, develop and establish good relations between Customer Relations. The approved product is Bilboard or a service called advertising. While services help customers in receiving advertisements that PT Cakra Mahkota conveyed, a company must establish a harmonious relationship with its customers and company relations. Keywords: Public Relations, PR Strategy. External Public
STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.404 KB) | DOI: 10.54895/jkb.v2i2.1011

Abstract

Kurangnya minat baca dan belajar pada anak Indonesia berdampak pada menurunnya daya nalar dan kritis pada anak, Pentas baca BIMBA AIUEO sendiri adalah suatu kegiatan khusus dalam Hubungan Masyarakat yaitu program wajib satu tahun sekali yang harus dilaksanakan disetiap unit BIMBA AIUEO masing-masing dan salah satunya unit BIMBA AIUEO Gambas yang mengadakan acara pentas baca yang bertujuan menjalankan Misi BIMBA AIUEO yaitu mensosialisasikan pentingnya menumbuhkan minat baca dan belajar anak sejak usia dini serta dapat meningkatkan kreativitas anak dan menumbuhkan keberanian anak untuk tampil ditempat umum. Metode penelitian yang digunakan oleh penulis adalah melalui metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka dan dokumentasi. Penelitian ini menyimpulkan bahwa pentingnya menumbuhkan minat baca dan belajar pada anak harus ditumbuhkan sejak usia dini karena di usia dini adalah masa golden age dan critical period, tumbuhnya minat baca dan belajar pada anak akan berdampak sampai mereka dewasa dan dapat berkontribusi dalam kemajuan Negara Indonesia. Kata Kunci: Strategi Komunikasi, Sosialisasi, Special Event
PENGARUH TINGKAT PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT MENJADI ENTREPRENEUR PADA MAHASISWA (Studi kasus mahasiswa UBSI cabang Salemba 22 Jakarta) Fajar Diah Astuti; Rawit Sartika; Panji Suratriadi
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 7 No 2 (2020)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.453 KB) | DOI: 10.47668/pkwu.v7i2.26

Abstract

The Central Statistics Agency announced that the unemployment rate until August 2019 became 7.05 million people. Interference for young people with a college education background for diplomas from 2017-2019 rose 8.5%, for university graduates or graduates from 2017-2019 it rose to 25%. This situation should be a concern for students to create jobs by becoming an entrepreneur. The research method used is quantitative methods by conducting surveys and interviews and processing the data using SPSS 19. The results of data processing obtained correlation/relationship coefficient (R) = 0.949, and the coefficient of determination (R²) of R² = 0.901, it can be said the level of entrepreneurial knowledge 90.1% strongly influence students' interest in becoming entrepreneurs, the remaining 9.9% is influenced by other factors. And the simple regression equation results are Y = 0.517 + 0.486X, meaning that each addition of 1 (one) business will increase the amount of student interest in becoming an entrepreneur by 0.486. It can be said that the interest of students to become entrepreneurs is very strongly influenced by the level of entrepreneurial knowledge. Keywords: entrepreneurship knowledge, interest in becoming entrepreneurs
Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Rawit Sartika; Panji Suratriadi; Fajar Diah Astuti
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

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Abstract

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.
PENERAPAN COMPANY PROFILE PT. GRIYA IDOLA INDUSTRIAL REAL ESTATE DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Fajar Diah Astuti; Hani Yuniani; Mike Indarsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2023

Abstract

Penerapan adalah kegiatan yang dilakukan untuk memenuhi kebutuhan penggunanya dan dapatberjalan dengan baik, yang berfungsi sebagai akibat dari adanya kebutuhan manusia dalam usahauntuk mempertahankan serta mengembangkan hidup dan kehidupannya di alam semesta ini,perancangan company profile menjadi penting di dalam sebuah perusahaan karena companyprofile itu sendiri yaitu gambaran umum mengenai diri suatu perusahaan yang hendakmelakukan serangkaian promosi terpadu melalui sebuah buku. Company Profile adalah tulisanpraktisi yang berisi gambaran umum perusahaan. Gambaran ini tidak sepenuhnya lengkap, detaildan mendalam. Perusahaan bisa memilih poin-poin apa saja yang ingin disampaikan secaraterbuka kepada publiknya. Company profile sebagai media komunikasi customer relations,karena customer relations adalah strategi dalam bisnis yang mengintegrasikan proses-proses danfungsi-fungsi internal dengan semua jaringan eksternal untuk menciptakan serta mewujudkannilai bagi para konsumen sasaran secara profitable. Customer Relations ditunjang dengan datapelanggan berkualitas tinggi dan difasilitasi teknologi informasi.
Revitalization of Social Media Communication Ethics in Building a Sublime and Civilized Indonesian Culture Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i1.4443

Abstract

Humans are essentially the most adaptive creatures to the changes and developments of the times, especially in using technology in communicating. This is because technological developments are felt to be able to meet the needs and quality of life. The development and acceleration of the current 4.0 ways of communicating, has a side effect, namely the wider freedom of humans to express thoughts and feelings expressively as communicators. So that the boundaries that have been consistently understood and practiced for decades as guidelines for etiquette are now increasingly blurred and replaced with new phrases, icons, and emoticons as symbols of facial expressions. The courage of the communicators is also since social media allows communication participants to exchange messages without knowing their real identities/using anonymous accounts. This study aims to see and observe what kinds of conversations invite comments and have the potential to violate ethics. The method used is participatory observation and uses primary data, namely trending topics on Twitter social media. The findings are that the content that often invites reactions is conversations about religion, political choices, and statements that are considered lies. It is necessary to apply communication ethics on social media to become guidelines for cyber casting.
FENOMENA HIJABERS MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK IDENTITAS Rawit Sartika; Fajar Diah Astuti
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 3 No 1 (2020): Global Komunika
Publisher : FISIP UPNVJ

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Abstract

Abstrak - Perubahan baru dalam gaya berbusana hujab di era modern sekarang mengalami pergeseran dari makna hijab sebenarnya. Namun disukai atau tidak, pegeseran tren mode hijab kontemporer ini juga menjari marak dan tren sendiri di kalangan para hijabers. Perbuhan ini membuat citra hijabers merupakan wanita pemakai hijab yang modern atau kontemporer. Hal ini juga ditunukkan oleh para publik figur yang ternayata diikuti oleh banyak hijabers muda untu menunjukkan identitas dirinya sebagai wanita yang mengikuti tren dan fashion hijab.hal ini dapat terlihat dengan aktifnya para publik figur tersebut di media sosial instagram dan memperlihatkan cara berpakaian hijabnya. Instagram yang dianggap lebih mudah memberikan visualisasi tampilan dari pada media sosial lainnya ini, juga memudahkan para wanita untuk melihat dan mencontoh gaya tersebut. Dengan menggunakan analisis fenomenologi, dan teori identitas, penulis menyimpulkan bahwa media sosial instagram merupakan salah satu media yang mempengaruhi sekaligus media penyalur para hijabers kontemporer dalam menunjukkan identitas diri mereka sebagai seorang yang mengikuti tren dan fashion.Kata Kunci: Hijab Kontemporer, Fenomenologi, Identitas Diri
Revitalisasi Etika Komunikasi Media Sosial Dalam Membangun Budaya Indonesia Yang Luhur dan Beradab Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1957

Abstract

Masyarakat Indonesia kini hidup di dua dunia, dunia nyata dan virtual. Sebagai mahkhluk social, manusia mau tak mau terikat pada falsafah hidup bangsa, budaya dan agama. Perjalanan manusia dalam melakukan proses bertukar pesan, danmemaknai berbagai peristiwa di lingkungan sosialnya tak bisa dilepaskan dari ketergantungan media, baik media massa yang telah melekat sejak lama, maupun media sosial (new media) yang menjadi perpanjangan tangan manusia saat ini. Manusia pada hakikatnya adalah makhluk paling adaptif terhadap perubahan dan perkembangan zaman khususnya dalam menggunakan teknologi dalam berkomunikasi. Ini dikarenakan perkembangan teknologi dirasakan dapat memenuhi kebutuhan dan kualitas hidup. Perkembangan dan percepatan cara-cara berkomunikasi 4.0 saat ini, memiliki dampak ikutanyakni makin luasnya kebebasan manusia mengungkapkan pikiran dan perasaan secara ekspresif sebagai pelaku komunikasi. Sehingga batasan-batasan yang sudah ajeg dipahami dan dilakukan selama puluhan tahun sebagai pedoman ber tata krama kini semakin kabur dan tergantikan dengan frasa baru, ikon dan emoticon sebagai simbol ekspresi wajah. Keberanian pelaku komunikasi juga disebabkan karena media sosial memungkinkan para peserta komunikasi bertukar pesan tanpa mengetahui identitas asli /menggunakan akun-akun anonim. Penelitian ini bertujuan untuk melihat , dan mencermati percakapan seperti apa yang banyak emngundang komentar dan berpotensi melakukan pelanggraan etika. Metode yang dilakukan menggunakan observasi partisipasi dan mengguakan data primer yakni trending topic di media sosial twitter. Hasil temuan yakni, konten yang kerap mengundang reaksi adalah percakapan mengenai agama, pilhan politik, dan pernyataan yang dianggap kebohongan. Perlu adanya penerapan etika komunikasi di media sosial untuk menjadi pedoman di tuang siber. Keyword : Etika, media sosial, literasi digital
Co-Authors Hani Yuniani Hani Yuniani Horidatul Bakiyah Horidatul Bakiyah Lisna Fitriani Marlina Rahmi Shinta Mike Indarsih Mike Indarsih Mike Indarsih Muhammad Zulfikar Panji Suratriadi Rawit Sartika