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All Journal MOVE: Journal of Community Service and Engagement
Lukmanul Hakim Aziz
University of Sultan Ageng Tirtayasa
Humanities

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Digital Marketing Training for Fishball MSMEs Group in Malingping District, Lebak Regency, Banten Galih Ginanjar Saputra; Lina Affifatusholihah; Adih Supriadi; Edy Arisondha; Titis Nistia Sari; Firli Agusetiawan Shavab; Lukmanul Hakim Aziz
MOVE: Journal of Community Service and Engagement Vol. 1 No. 5 (2022): May 2022
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v1i5.80

Abstract

This activity aims to help solve the problems faced by the Malingping Fishball MSME group. During pandemics, the number of sales decreased. This is a problem that must be solved. Troubleshooting is done through the interview method for the fishball MSME group. Next, the team determined the solutions and things needed by the fish ball MSME group. The method of implementing the activities is carried out using a community development model approach, which is provided in the form of training and assistance related to marketing techniques, namely in the form of digital marketing according to the needs of the fish ball MSME group. This activity is expected to help fishball SMEs expand their marketing network. The results show that this empowerment activity can be well received and the participants are considered ready to adapt to digitalization. Even so, there is an evaluation that the development of this program must be carried out on an ongoing basis because there are still some participants who need further direction and guidance.
Co-Authors Adih Supriadi Edy Arisondha Lina Affifatusholihah Saputra, Galih Ginanjar Shavab, Firli Agusetiawan Titis Nistia Sari