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All Journal Journal of Business Strategy and Execution Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Sartika Wulansari
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Economics, Econometrics & Finance Social Sciences

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PERSEPSI WISATAWAN TERHADAP PRODUK KULINER DI KAWASAN WISATA ISTANA SIAK SRI INDRAPURA Wulansari, Sartika; Achnes, Syofia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The purpose of this research is to know the tourist's perceptions about the culinary products which sold in the tourism area of Siak Sri Indrapura Palace and the factors which influence these perceptions. This research takes 100 tourists who visited Siak Sri Indrapura Palace as sample. Their perceptions are seen from the perceptions of price, quality and the perceived risk. This research used statistic description analysis techniques and used Likert scale with five alternative answers.The tourist’s perceptions about the culinary products are not so good. It is because there are some factors which make the tourist’s feel bad about the culinary product. For instance, the high price, poor services, etc. The main factors that influence these perceptions are the product appearances, the tourist’s experience, cultures, expectations and motives.Keywords : Perceptions, tourist, culinary product, perceptions of price, quality and the perceived risk.
PROSES AKUISISI SOFTWARE DI PT. MANULIFE INDONESIA Muis, Revo Agri; Wulansari, Sartika; Kumaradjaja, Richard
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Technology developments open the opportunity to develop faster and more capability in computing.  These matters create the demand for new computing; especially demand for more capable application systems. Therefore, it is imperative for all organization to keep competitive and up to date systems. Ignoring these requirements leads toward reliance on application vendor, off which, by the time, will be obsolete and/or the vendor support will eventually be ceased to exist. Manulife Indonesia, one of the biggest insurance companies in Indonesia, has attempted to apply the right technology and the right strategy to support the Business objectives and strategies. Manulife Indonesia also has to apply up to date information technologies in order to support the business needs and to be the market leader in Indonesia. The purpose of this study is to identify whether information technologies management at Manulife Indonesia confirms with the one recommended by CobiT (Control Objective for Information and Related Company). CobiT aims to harmonize Business purposes and information technology purposes. This study, using  Boston Market Theory, also attempts to identify market share and market growth of Manulife Indonesia in the Life Insurance industry in Indonesia, so that the technology implication of the market positions can be in line with Business purposes for strengthening the positions in the market.
Co-Authors Revo Agri Muis Richard Kumaradjaja Syofia Achnes