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All Journal YUME : Journal of Management International Journal of Economics, Business and Accounting Research (IJEBAR)
Muchamad Ridwan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science

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PREPARING THE ASEAN ECONOMIC COMMUNITY (MEA) WITH THE DEVELOPMENT STRATEGY OF SMALL AND MEDIUM ENTERPRISES (UMKM) TO GET BUSINESS CREDIT IN KELURAHAN CIBADUYUT BANDUNG Dewi Untari; Dewi Endah Fajariana; Muchamad Ridwan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 3, No 03 (2019): IJEBAR, VOL. 03 ISSUE 03, SEPTEMBER 2019
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v3i03.587

Abstract

From the results of interviews and preliminary observations that the development of Small and Medium Enterprises is essentially a shared responsibility between the government and society. In order to support the empowerment and development of Micro, Small and Medium Enterprises, especially in encouraging the distribution of credit to Micro, Small and Medium Enterprises in Cibaduyut Urban Village, for the development of Micro, Small and Medium Enterprises in Cibaduyut Village, Bandung, the strategies included in the first Bank Partner Financial Consultants in fostering and mentoring Micro Small Enterprises and Medium prospects who apply for business loans; second, socializing profit sharing or venture capital financing; third Increasing the participation of credit guarantee institutions for Micro, Small and Medium Enterprises and prospects who are faced with collateral requirements. It is expected that with the implementation of the above strategies, Micro, Small and Medium Enterprises will no longer experience difficulties in the submission of business capital loans from Credit Distribution Agencies. From each solution above, it is building and mentoring Micro and Small and Medium Enterprises, prospects who will apply for business loans. The results of the study showed that the community in the Cibaduyut Village with the optimization of the role of the Bank Partner Financial Consultant (KKMB), the requirements and procedures established by the credit channeling institutions, were no longer an obstacle for Micro and Small Businesses in obtaining business capital loans. The success of this approach will be seen from the increasing number of bankable Micro, Small and Medium Enterprises and obtaining business capital loans, and having a Bank Partner Financial Consultant (KKMB) operating on a business (mutually beneficial) basis so that it can finance itself.
Pengaruh Social Media Marketing Terhadap Purchase Intention Melalui Brand Image Pada Smartphone X Muchamad Ridwan; Imanuddin Hasbi
YUME : Journal of Management Vol 6, No 2 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i2.4444

Abstract

Saat ini dunia mengalami perkembangan teknologi yang sangat pesat, terutama dalam hal komunikasi seperti smartphone. Banyak merek smartphone yang berkembang di Indonesia salah satunya yaitu smartphone X. Smartphone X memanfaatkan sosial media untuk melakukan aktivitas strategi pemasaran maupun penyebaran informasi produk. Meski begitu, smartphone X terus mengalami penurunan dalam survei Brand Index yang merepresentasikan turunnya minat beli masyarakat terhadap produk smartphone tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing terhadap Purchase Intention melalui Brand Image pada smartphone X. Metode yang digunakan dalam penelitian ini yaitu menggunakan metode penelitian kuantitatif dengan jenis penelitian deskriptif. Pengambilan sampel dilakukan dengan metode non-probability sampling dengan total sampel sebanyak 385 responden. Data yang diperoleh dianalisis menggunakan metode Structural Equation Model (SEM) dengan bantuan software SmartPLS versi 3.2.9. Hasil dari analisis deskriptif menunjukkan bahwa Social Media Marketing, Brand Image, dan Purchase Intention berkategori baik. Dari hasil hipotesis menunjukkan bahwa Social Media Marketing (X) memiliki pengaruh positif dan signifikan terhadap Purchase Intention (Y), Social Media Marketing (X) memiliki pengaruh positif dan signifikan terhadap Brand Image (Z), Brand Image (Z) memiliki pengaruh positif dan signifikan terhadap Purchase Intention (Y), Social Media Marketing (X) memiliki pengaruh positif dan signifikan terhadap Purchase Intention (Y) melalui Brand Image (Z). Kata Kunci: Sosial Media Marketing, Citra Merek, Minat Pembelian
Co-Authors Dewi Endah Fajariana Imanuddin Hasbi