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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Jirangrug Samarkjarn
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Economics, Econometrics & Finance

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FACTORS INFLUENCING PURCHASE INTENTION TOWARD ONLINE FOOD DELIVERY SERVICE: THE CASE STUDY OF ELE.ME IN CHINA Wei Qian Qian; Arti Pandey; Tanawat Teepapal; Komm Pechinthorn; Jirangrug Samarkjarn
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3880

Abstract

his study investigates the factors that influence purchase intention of O2O food delivery application, Ele.me, in China. The determinants that were used in this study included; price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust. Descriptive quantitative research was conducted through online survey. The questionnaire was conducted and selected from 418 respondents by using random sampling method. Multiple Linear Regression was applied for hypothesis testing. The result of this study showed that price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust have significant and positive relationships with consumers' purchasing intentions for Ele.me. Furthermore, the findings revealed that convenience (β = 0.271, t = 3.664, p < 0.001) was the most influential factor on consumers’ purchasing intention of Ele.me online food delivery. Research suggestions and recommendations were provided.
FACTORS RELATED TO CHINESE CUSTOMERS’ ONLINE PURCHASE INTENTION: THE CASE STUDY OF JINGDONG.COM ONLINE SHOPPING’S CUSTOMER IN CHINA Li Zhuo Zhen; Arti Pandey; Surachai Traiwanmakij; Komm Pechinthorn; Jirangrug Samarkjarn
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.1721

Abstract

In the past two decades, the development of China's Internet industry has been very rapid. Many service industries around the Internet have also been on the rise, of which, online shopping has become the fastest growing Internet industry chain. This study will focus on analyzing customer’s online purchase intentions, the researchers found four variables that have a relationship with customers online purchase intention. Primary data of this research were collected by online and offline questionnaires which were distributed to Chinese customers’ who has ever used JD.com service to found how JD.com service related to customers’ purchase intention. In this thesis, researchers collected 273 questionnaires to summarize the correlations among the independent variable and dependent variables. The results showed that all three independent variables which are perceived reputation, customer attitude and convenience variable are statistically significant and have positive relationship with customer’s online purchase intention.
Co-Authors Arti Pandey Arti Pandey Komm Pechinthorn Komm Pechinthorn Li Zhuo Zhen Surachai Traiwanmakij Tanawat Teepapal Wei Qian Qian