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All Journal BIP'S : Jurnal Bisnis Perspektif
Ignasius Heri Satrya Wangsa
Program Studi Manajemen, Fakultas Bisnis & Akuntansi
Economics, Econometrics & Finance

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Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk Ignasius Heri Satrya Wangsa; Maria Josephine Tyra
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 1 (2021): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.435 KB) | DOI: 10.37477/bip.v13i1.198

Abstract

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create arecognizable product newness. Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basicconcepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.
Co-Authors Maria Josephine Tyra, Maria Josephine Tyra,