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All Journal IJTB | INTERNATIONAL JOURNAL OF TECHNOLOGY AND BUSINESS I-STATEMENT Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Proceeding of The International Conference on Economics and Business Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Pengabdian Kepada Masyarakat
Sujoko Winanto, Sujoko
Sekolah Tinggi Ilmu Manajemen Dan Ilmu Komputer ESQ
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Kepada Masyarakat

 1 
Edukasi Scale-Up UMKM Dan Pemilihan Investasi Era Endemi Covid-19 Ahmad Maulidizen; Sujoko Winanto; Amriatus Safaah; Muhammad Rafi Thoriq
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): September: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v1i3.22

Abstract

The COVID-19 pandemic has impacted all sectors of the Indonesian economy. Many MSME actors close their businesses because of the declining interest in buying people. This activity aims to provide helpful information so that MSME actors receive stimulus funds to re-run existing businesses. They conducted this activity online through a zoom meeting attended by MSME actors from various sectors. Therefore, providing recommendations for MSMEs to sell their products through e-commerce and promote them through digital marketing as a marketing strategy to survive the pandemic. In addition, MSMEs also need to optimize marketing relationships with customers through customer relationship marketing to create loyal customers. Loyal customers have the potential to make repeat purchases and recommend products to other potential customers. By implementing this strategy, it is hoped that MSME businesses can continue to survive and have a positive impact on society and the economy Empowerment of Waqf through the Agricultural Sector as an Effort for Family Economic Resilience
Co-Authors Abdul Haris Muctar Ahmad Maulidizen Amriatus Safaah Amriatus Safaah Azmil Mustaqor Chance Ginaya Bancar Jaya Jayanto Muchtar, Abdul Haris Muhammad Hasby Fauzi Muhammad Rafi Thoriq Muhammad Rafi Thoriq Nisrina Salfadila