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The Effect of Entrepreneurial Orientation on Marketing Performance Mediated by Absorptive Capability and Networking Capability Reni Rupianti; Ananda Sabil Hussein; Ferry Firdaus
International Journal of Science and Society Vol 4 No 2 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v4i2.475

Abstract

This research aimed to analyze the effect of entrepreneurial orientation, absorptive capability, and networking capability on marketing performance; examine the effect of entrepreneurial orientation on marketing performance mediated by absorptive capability and networking capability. The sample in this research was 140 SME owners of tempeh chips in the Sanan Industrial Center, Malang. The sampling technique in this research used purposive sampling. The data analysis technique used Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; entrepreneurial orientation had a direct positive effect on absorptive capability; entrepreneurial orientation had a direct positive effect on networking capability; absorptive capability had a direct positive relationship to marketing performance; networking capability had a direct positive impact on marketing performance; entrepreneurial orientation had a positive effect on marketing performance through absorptive capability; entrepreneurial orientation had a positive effect on marketing performance through networking capability. Absorptive capability and networking capability acted as partial mediating variables.
Authenticity and Experience Quality Effect Customer Loyalty of Thematic Restaurants and Demography as Moderation Ananda Sabil Hussein; Reni Rupianti; Norma Khairunisa; Khaula Fathia Humaira
Journal of Business and Management Review Vol. 3 No. 11 (2022): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr311.5302022

Abstract

An increase in activity in the culinary sector provides an opportunity for gastronomic tourism to rise and develop. Gaining tourist loyalty through the success of creating unique experiences is a source of competitive advantage for each destination. This study aimed to examine the mediating effect of perceived authenticity on the relation between experience quality and customer loyalty. This research was conducted in ethnic restaurants spread across East Java and used 200 samples of gastronomic tourists analyzed by SEM-PLS. This study explained that food quality and physical environment had a significant effect on customer loyalty. Service quality had a significant effect on perceived authenticity. Perceived authenticity had a significant effect on customer loyalty. Perceived authenticity is a full mediation of the relation between service quality and customer loyalty. Meanwhile, in the moderation test, demography was not able to moderate the relation between experience quality and customer loyalty.
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN IMPROVING EMPLOYEE PERFORMANCE IN PRIVATE COMPANIES Eddy Hermawan Hasudunga Panjaitan; Reni Rupianti; Tekat Sukomardojo; An Ras Try Astuti; Agus Sutardjo
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.23958

Abstract

A company needs employees with good performance. Through this good performance, the company can compete and develop into a bigger company. There are various strategies to improve employee performance, one of which is human resource management. This study aims to see the role of human resource management in enhancing employee performance in private companies. This research will be carried out using a descriptive qualitative approach. The data used in this study comes from various research results and previous studies, which still have relevance to the contents of this research. This study then found a positive influence of human resource management on improving employee performance in private companies. This is due to the fact that human resource management requires three essential roles: the administrative role, the operational role, and the strategic role. Humans are the source of all the company's problems, hence these three positions are vital to its management.
The Influence of Entrepreneurial Orientation an Innovation Capability by Absorptive and Networking Capability: A Case Study of Tempe Chips SMES in Malang Reni Rupianti; Ananda Sabil Hussein; Ferry Firdaus
Journal of Social Science Vol. 3 No. 5 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.371 KB) | DOI: 10.46799/jss.v3i5.417

Abstract

This study aims to analyze the effect of entrepreneurial orientation, absorptive capability, and networking capability on innovation capability; examine the effect of entrepreneurial orientation on innovation capability mediated by absorptive capability and networking capability. The sample in this study was 89 owners of SME owners of tempeh chips in the Sanan Industrial Center of Malang. Data analysis using Partial Least Squares (PLS). The results show that entrepreneurial orientation has a direct positive effect on innovation capability; entrepreneurial orientation does not affect absorptive capability; entrepreneurial orientation has a direct positive effect on networking capability; absorptive capability has a direct positive relationship to innovation capability; networking capability has a direct positive impact on innovation capability; entrepreneurial orientation does not affect innovation capability through absorptive capability; entrepreneurial orientation has a positive effect on innovation capability through networking capability.
IMPLEMENTASI THEORY OF PLANNED BEHAVIOUR TERHADAP PURCHASE INTENTION PRODUK HALAL DI KOTA MALANG Reni Rupianti; Dalilatun Nashohah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3070

Abstract

Adanya potensi pengembangan ekonomi halal diharapkan menjadi ontributor utama mewujudkan Indonesia Maju 2024. Kota Malang merupakan salah satu potensi pasar ekonomi halal di Jawa Timur. Menganalisis factor yang mempengaruhi purchase intention konsumen muslim di Kota Malang dapat membantu mengidentifikasi perilaku pembelian serta meningkatkan jumlah permintaan konsumen terhadap produk halal. Penelitian ini bertujuan untuk mengetahui pengaruh theory planned of behavior terhadap purchase intention produk halal yang dimediasi oleh halal awareness. Penelitian ini menggunakan 245 sampel konsumen muslim di Kota Malang yang dianalisis dengan SEM-PLS. Penelitian ini menjelaskan bahwa perceived behavioral control dan attitude berpengaruh signifikan terhadap purchase intention. Subjective norms dan perceived behavioral control berpengaruh signifikan terhadap halal awareness. Serta halal awareness merupakan mediasi dari pengaruh subjective norms terhadap purchase intention.