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All Journal JBMR: Journal of Business and Management Review Komitmen : Jurnal Ilmiah Manajemen International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Science
Reni Rupianti
Universitas Brawijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : International Journal of Science and Society (IJSOC)

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The Effect of Entrepreneurial Orientation on Marketing Performance Mediated by Absorptive Capability and Networking Capability Reni Rupianti; Ananda Sabil Hussein; Ferry Firdaus
International Journal of Science and Society Vol 4 No 2 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v4i2.475

Abstract

This research aimed to analyze the effect of entrepreneurial orientation, absorptive capability, and networking capability on marketing performance; examine the effect of entrepreneurial orientation on marketing performance mediated by absorptive capability and networking capability. The sample in this research was 140 SME owners of tempeh chips in the Sanan Industrial Center, Malang. The sampling technique in this research used purposive sampling. The data analysis technique used Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; entrepreneurial orientation had a direct positive effect on absorptive capability; entrepreneurial orientation had a direct positive effect on networking capability; absorptive capability had a direct positive relationship to marketing performance; networking capability had a direct positive impact on marketing performance; entrepreneurial orientation had a positive effect on marketing performance through absorptive capability; entrepreneurial orientation had a positive effect on marketing performance through networking capability. Absorptive capability and networking capability acted as partial mediating variables.
Co-Authors Agus Sutardjo An Ras Try Astuti Ananda Sabil Hussein Ananda Sabil Hussein Dalilatun Nashohah Eddy Hermawan Hasudunga Panjaitan Ferry Firdaus Ferry Firdaus Khaula Fathia Humaira Norma Khairunisa Tekat Sukomardojo