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All Journal MIX : Jurnal Ilmiah Manajemen Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)
Novi Haryati
Brawijaya University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Identifying elements of mushroom business development in Malang City with a Canvas model approach Ardaneswari Dyah Pitaloka Citraresmi; Novi Haryati; Paramyta Nila Permanasari
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 4, No 1 (2021)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2021.004.01.6

Abstract

The mushroom agroindustry has a profitable business opportunity for farmers because it is easy to cultivate, needs short planting time, and does not require extensive planting land. Moreover, the price of post-harvest products is quite high. To face increasingly intense competition, mushroom agroindustry actors need to implement strategic management to increase business competitiveness. The purposes of this study are to identify a business model using the business mode canvas (BMC) approach, analyse the internal and external factors of mushroom agroindustry and formulate alternative business development strategies using SWOT analysis. The result shows that the business model of mushroom agroindustry viewed by nine elements of BMC. By SWOT analysis, mushroom agroindustry has internal strength in its business that is on clear consumer segmentation (0.650). The weakness is anticipating the fewer consumers’ enthusiasm toward healthy food products (0.500). The opportunity of mushroom agroindustry is optimizing the online market (1.200). The threat is competitors from other food products (0.525). Some alternatives of developing the business are based on hold and maintain position consists of four combined strategies: developing and increasing product quality (SO), increasing promotion and services (ST), marketing the products by social media (WO), and evaluating the quality of business relationship (WT).
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach Muhamad Zahran Nurirrozak; Silvana Maulidah; Novi Haryati; Riyanti Isaskar
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.008

Abstract

Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.
Co-Authors Ardaneswari Dyah Pitaloka Citraresmi Muhamad Zahran Nurirrozak Paramyta Nila Permanasari Riyanti Isaskar Silvana Maulidah