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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Zauharotul Ma’nunah
Universitas Muhammadiyah Jember
Economics, Econometrics & Finance

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PENGARUH CITRA DESTINASI, PROMOSI, KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DIRA SWIMMING POOL AMBULU Zauharotul Ma’nunah; Maheni Ika Sari; Pawestri Winahyu
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1765

Abstract

Study aims to determine and analyze the effect of destination image, promotion, service quality on visitor satisfaction at Dira Swimming Pool Ambulu. The primary data sources used in this study were respondents' answers through questionnaire items. The population of this study were all visitors to the Ambulu Dira Swimming Pool whose exact number could not be counted. Thus the number of samples in this study amounted to 80 respondents. The analytical tool used in this research is multiple linear regression analysis. Multiple regression test results show that the image of the destination has a positive effect on visitor satisfaction. This proves that a good destination image will increase visitor satisfaction at Dira Swimming Pool Ambulu. Promotion has a positive effect on visitor satisfaction. This proves that an attractive promotion will increase visitor satisfaction of Dira Swimming Pool Ambulu. Service quality has a positive effect on visitor satisfaction. This proves that good service quality will increase visitor satisfaction of Dira Swimming Pool Ambulu.
Co-Authors Maheni Ika Sari Winahyu, Pawestri