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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA UD. JUGLE DI SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING Lailatul Aqidah; Edy Kusnadi; Dwi Perwitasari Wiryaningtyas
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing management is the process of all exchange activities with the aim of obtaining profits and also satisfaction for consumers. The company will achieve good goals if the business undertaken is in accordance with the predetermined marketing strategy. The purpose of this study was to analyze and test the effect of marketing strategy on increasing product sales at UD. JUGLE. The population in this study were all UD consumers. JUGLE which is located in Situbondo Regency. The sampling technique used is a probability sampling technique with a simple random sampling method. Data analysis and hypothesis testing in this study used the Smart PLS 3.0 (Partial Least Square) application with the Structural Equation Model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant positive effect on consumer buying interest, product quality has a positive but not significant effect on purchasing decisions, promotions have a significant effect on consumer buying interest, promotions have a significant effect on purchasing decisions, interest consumer buying has a significant effect on purchasing decisions. The results of the indirect effect hypothesis test show that product quality has a significant effect on purchasing decisions through consumer buying interest, promotions have a significant effect on purchasing decisions through consumer buying interest.

PENGARUH CITRA MERK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE AYAH BUNDA SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING Noval Basori; Edy Kusnadi; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

ABSTRACT Marketing is generally seen as the activity of creating, introducing, and handing over goods and services to consumers. Marketing is the process by which a company creates value for customers and the construction of strong customers to capture value from customers in return marketing is a function of the organization and a series of processes to create, communicating, and providing value to customers and managing customer relationships in a way that benefits the organization and its interests, especially for customers of the Mother's Father's Cafe in Mimbaan, Panji District, Situbondo Regency. The purpose of this study is to analyze and test the influence of brand image and service quality on consulment satisfaction at the Cafe of the father of Mother Situbondo with consumer buying interest as an intervening variable. The population in this study were consumers at the Mother's Father's Cafe, , the sampling method is determined by probability sampling. Data analysis and hypothesis testing in research using sampling. Data analysis and hypothesis testing in the study using structural equation model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, Indicates that The image of the brand.

PENGARUH EWOM DAN DAYA TARIK WISATA DALAM MENENTUKAN KEPUTUSAN BERKUNJUNG PADA EKOWISATA KAMPUNG BLEKOK DI KABUPATEN SITUBONDO DENGAN MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING Maulidy Rahmansyah; Edy Kusnadi; Yudhistira Harisandi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is an interconnected activity between companies and consumers as a system to generate profits, for that the existence of the right marketing strategy can improve especially as a means of promotion, especially in the development of tourism in Kampung Blekok in Situbondo Regency. The purpose of this study was to analyze and examine the effect of Electronic word of mouth (EWOM) and tourist attraction in determining the decision to visit with interest in visiting as an intervening variable. The population in this study are visitors to Ecotourism Village Blekok in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Electronic word of mouth (EWOM) has a significant positive effect on Visiting interest, Tourist attraction has a significant positive effect on Visiting interest, Electronic word of mouth (EWOM) has a positive significant effect on Visiting decisions, Tourist attraction has a significant positive effect on Visiting decision. Interest in visiting has a significant positive effect on Visiting decisions. The results of the indirect influence hypothesis show that the Electronic word of mouth (EWOM) variable on the Visiting decision through interest in visiting has a significant positive effect, Tourist attraction on the Visiting decision through interest in visiting has a positive but not significant effect.

PENGARUH PENGEMBANGAN KARIR DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PT. PERKEBUNAN NUSANTARA XI MEDIKA (PERSERO) RS. ELIZABETH SITUBONDO Arifandi Dermawan; Edy Kusnadi; Ediyanto Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

The purpose of the study was to determine the effect of career development and competence on employee performance with work motivation as an intervening variable at PT. Perkebunan Nusantara XI Medika (Persero) RS. Elizabeth Situbondo. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that career development has a positive and significant effect on work motivation, competence has a positive and significant effect on work motivation, career development has a positive and significant effect on employee performance, competence has a positive but not significant effect on performance employees, work motivation has a positive and significant effect on employee performance, career development has a positive and significant effect on employee performance through work motivation, competence has a positive and significant effect on employee performance through work motivation

PENGARUH KOMPETENSI DAN KOMITMEN KERJA TERHADAP KINERJA GURU ASN DI SMA NEGERI 1 PRAJEKAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Zhylda Putri Inayatul Maula; Yudhistira Harisandi; Edy Kusnadi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Education is a very important element in the progress of the nation, in educational institutions teachers play an important role in the teaching and learning process so that by doing so produce superior and competitive human resources. The purpose of this study was to analyze and test the effect of competence and work commitment on the performance of ASN teachers at SMA Negeri 1 Prajekan with work motivation as an intervening variable. This study uses a quantitative approach. The population in this study were ASN teachers at SMA Negeri 1 Prajekan. Sampling technique using saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Competence has a significant positive effect on Work Motivation, Work Commitment has a positive significant effect on Work Motivation, Competence has a positive significant effect on ASN Teacher Performance, Work Commitment has a positive but not significant effect on ASN Teacher Performance, Work Motivation has a significant positive effect on the Performance of ASN Teacher Performance, Competence on ASN Teacher Performance through Work Motivation has a significant positive effect, Work commitment on ASN Teacher Performance through Work Motivation has a significant positive effect

PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. MELIO INDOTAMA SEJAHTERA SITUBONDO Muhammad Misbahul Bari; Edy Kusnadi; Lita Permata Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

The research objective is to determine the effect of work stress and work environment on employee performance with job satisfaction as an Intervening Variable at PT. Melio Indotama Sejahtera Situbondo. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that work stress has a positive and significant effect on job satisfaction, work environment has a positive and significant effect on job satisfaction, job stress has a positive and significant effect on employee performance, work environment has a negative and insignificant effect on employee performance, job satisfaction has a positive and significant effect on employee performance, job stress has a positive but not significant effect on employee performance through job satisfaction, work environment has a positive and significant effect on employee performance through job satisfaction

PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO KECANTIKAN FITHKA MS GLOW DI MANGARAN SITUBONDO Fera Feriska; Edy Kusnadi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): SEPTEMBER
Publisher : Fakultas Ekonomi dan Bisnis

ABSTRACT Marketing is an important activity carried out by companies in order to market or sell goods or services to consumers related to products, prices, promotions and distribution or often called the marketing mix. The purpose of this study was to analyze and test the effect of product quality and service in determining consumer satisfaction with purchase intention as an intervening variable. The population in this study are consumers of Fitkha MS Glow in Mangaran Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on purchase intention, service has a significant positive effect on purchase intention, product quality has a significant positive effect on consumer satisfaction, service has a significant positive effect on consumer satisfaction, purchase intention has a significant positive effect on consumer satisfaction. significant positive on consumer satisfaction. The results of the indirect influence hypothesis show that the product quality variable on consumer satisfaction through purchase intention has a significant positive effect, service on consumer satisfaction through purchase intention has a significant positive effect.

PENGARUH KERAGAMAN PRODUK DAN ENDORSER TERHADAP KEPUASAN KONSUMEN PADA CAFE D’POTO SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Unniatul Kholifah; Edy Kusnadi; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): MEI
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is the activity, set of institutions, and steps involved in creating, informing, communicating, and exchanging offerings that have value for consumers. That way creating, informing, communicating is the right marketing strategy that can increase the development of Cafe D'poto in Situbondo. The purpose of this study was to analyze and test the effect of product diversity and endorser on consumer satisfaction at Cafe D'poto Situbondo with purchase intention as an Intervening Variable. The population of this research is all consumers of Cafe D'poto, Sumberkolak Village, Panarukan District, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, endorser has a positive significant effect on purchase intention, product diversity has a positive but not significant effect on consumer satisfaction, endorser has a positive but not significant effect on satisfaction consumers, purchase intention has a significant positive effect on consumer satisfaction, product diversity on consumer satisfaction through purchase intention has a significant positive effect, endorsers on consumer satisfaction through purchase intention have a significant positive effect.

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP LOYALITAS KONSUMEN PADA SITUBONDO SPORT CENTER FUTSAL KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Anugrah Ramadhani Noer; Edy Kusnadi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Marketing management can be defined as the analysis, planning, implementation and control of programs designed to create, build and maintain profitable exchanges with target markets with a view to achieving organizational goals.The purpose of this study was to analyze and examine the effect of service quality and facilities on consumer loyalty through consumer satisfaction. The population in this study are consumers from the Situbondo Sport Center Futsal, Situbondo Regency. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction, facilities have a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer loyalty, facilities have a negative but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty, service quality on consumer loyalty through customer satisfaction has a negative but not significant effect, facilities on consumer loyalty through customer satisfaction have a significant positive effect.

PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVEING PADA CAFÉ AZALEA DI SITUBONDO Alivia Riskiyana Wardhani; Edy Kusnadi; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): MEI
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is a social and executive process in which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. The purpose of this study was to analyze and examine the effect of Service quality and Price perception in determining Consumer loyalty with Consumer satisfaction as an intervening variable. The population in this study are consumers of Café Azalea in Situbondo. Sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study using the structural equation model – partial least square (PLS-SEM). The results of the direct influence hypothesis test using the smart PLS 3.0 application, show that Service quality has a significant positive effect on Customer satisfaction, Price perception has a significant positive effect on Consumer satisfaction, Service quality has a significant positive effect on Consumer loyalty, Price perception has a significant positive effect on Consumer loyalty, Consumer satisfaction has a significant positive effect on Consumer loyalty. The results of the indirect influence hypothesis show that the Service quality variable on Consumer loyalty through Customer satisfaction has a significant positive effect, Price perception on Consumer loyalty through Customer satisfaction has a significant positive effect.

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