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All Journal UNEJ e-Proceeding CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur

Yudha Praja

Fakultas Ekonomi, Universitas Abdurachman Saleh Situbondo

Author-ID : 3121575

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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STUDI TENTANG MINAT BELI ULANG KONSUMEN KOPI KAPAL API (PADA KONSUMEN KAPAL API DI BONDOWOSO) Yudha Praja
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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The purpose of this study was to determine the effect of promotion, brand image and product quality to the buying interest kapal api coffee in Bondowoso. This research is a quantitative research survey. With a sample of 100 respondents. Research results show that partial Promotion significantly influence the buying interest, brand image significantly influence the buying interest, quality of products significantly influence the buying interest. Simultaneously promotion, brand image and product quality and significant positive effect on the buying interest. While the influence of independent variables on the dependent variable in this study was 76.5%.

STUDI TENTANG LOYALITAS KONSUMEN KOPI KAPAL API DI KABUPATEN BONDOWOSO Yudha Praja
Growth Vol 19 No 2 (2021): November
Publisher : Relawan Jurnal Indonesia

The purpose of this study was to determine directly or indirectly the effect of experiential marketing and brand image on consumer loyalty through consumer satisfaction of Kapal Api coffee in Bondowoso Regency. The number of samples in this study was 354. The analytical technique used was the Structural Equation Model (SEM) using WarpPLS 5.0. The results of data analysis show that (1) Experiential marketing variables have a significant effect on consumer satisfaction. (2) Brand image has a significant effect on consumer satisfaction. (3) Experiential marketing has a significant effect on consumer loyalty. (4) Brand image has a significant effect on consumer loyalty. (5) Consumer satisfaction has a significant effect on consumer loyalty. (6) Indirectly Experiential marketing has a significant effect on consumer loyalty through customer satisfaction. (7) Indirectly brand image has a significant effect on consumer consumer loyalty through consumer satisfaction.

PENGARUH EXPERIENTIAL MARKETING FITUR DAN TRUST TERHADAP KEPUASAN PENGGUNA APLIKASI SHOPEE (Studi pada Mahasiswa Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo) Yudha Praja
Growth Vol 18 No 2 (2020): November
Publisher : Relawan Jurnal Indonesia

This study examines the effect of experiential marketing, features and trust on the satisfaction of Shopee application users, namely the students of the Faculty of Economics, Abdurachman Saleh University, Situbondo. The data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, f test, dominant test, and coefficient of determination. Multiple linear regression results show that experiential marketing, features and trust variables have a positive influence on the Shopee application user satisfaction variable, it is shown in the results of multiple linear regression analysis, namely Y = 3.348E-17 + 0.250 + 0.270 + 0.194 + e. It shows that the tcount value of the experiential marketing variable is 2.408 > 1.983 ttable. The feature variable is t. 4.078 > 1.983. The trust variable is t. 3.280 > t. Saleh Situbondo as a Shopee application user. Fcount 44,364 > Ftable 2,81, so it can be concluded that experiential marketing, features and trust variables have a simultaneous effect on Shopee application user satisfaction. Based on the dominant test the value of the service feature variable is greater than the other variables of 4.078.

STUDI TENTANG LOYALITAS KONSUMEN OBAT SAKIT KEPALA PARAMEX DESA PANCORAN BONDOWOSO Yudha Praja
CERMIN: Jurnal Penelitian Vol 2 No 2 (2018): DESEMBER
Publisher : Relawan Jurnal Indonesia

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepercayaan konsumen dan kualitas produk terhadap loyalitas konsumen obat Paramex di Desa Pancoran - Bondowoso. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei. Dengan jumlah sampel 90 responden. Hasil Penelitian secara parsial menunjukkan bahwa kepercayaan konsumen berpengaruh signifikan terhadap loyalitas konsumen dan promosi berpengaruh signifikan terhadap loyalitas konsumen. Secara simultan kualitas produk dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen. Sedangkan besarnya pengaruh variabel bebas terhadap variabel terikat dalam penelitian ini adalah 80,2%.

PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO KECANTIKAN FITHKA MS GLOW DI MANGARAN SITUBONDO Fera Feriska; Edy Kusnadi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): SEPTEMBER
Publisher : Fakultas Ekonomi dan Bisnis

ABSTRACT Marketing is an important activity carried out by companies in order to market or sell goods or services to consumers related to products, prices, promotions and distribution or often called the marketing mix. The purpose of this study was to analyze and test the effect of product quality and service in determining consumer satisfaction with purchase intention as an intervening variable. The population in this study are consumers of Fitkha MS Glow in Mangaran Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on purchase intention, service has a significant positive effect on purchase intention, product quality has a significant positive effect on consumer satisfaction, service has a significant positive effect on consumer satisfaction, purchase intention has a significant positive effect on consumer satisfaction. significant positive on consumer satisfaction. The results of the indirect influence hypothesis show that the product quality variable on consumer satisfaction through purchase intention has a significant positive effect, service on consumer satisfaction through purchase intention has a significant positive effect.

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP LOYALITAS KONSUMEN PADA SITUBONDO SPORT CENTER FUTSAL KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Anugrah Ramadhani Noer; Edy Kusnadi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Marketing management can be defined as the analysis, planning, implementation and control of programs designed to create, build and maintain profitable exchanges with target markets with a view to achieving organizational goals.The purpose of this study was to analyze and examine the effect of service quality and facilities on consumer loyalty through consumer satisfaction. The population in this study are consumers from the Situbondo Sport Center Futsal, Situbondo Regency. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction, facilities have a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer loyalty, facilities have a negative but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty, service quality on consumer loyalty through customer satisfaction has a negative but not significant effect, facilities on consumer loyalty through customer satisfaction have a significant positive effect.

PENGARUH KUALITAS PELAYANAN DAN LOKASI DALAM MENENTUKAN LOYALITAS KONSUMEN PADA TOKO SS ASEMBAGUS SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Mita yulistiawati; Ediyanto Ediyanto; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is one of the most important factors in the company, so it can be said that marketing is the heart of the life of the company or it can be said that the survival of the company is in marketing activities. The purpose of this study is to determine the effect of service quality and location in determining consumer loyalty at the SS Asembagus Situbondo Store with purchase decisions as an Intervening Variable. The population in this study are all consumers who come to the SS store. The random sampling method (simple probability) pays attention to the strata in the population in this research. In taking this sample using a presentation level of 10%. Data analysis and hypothesis testing in this study used the Structural Equation Model-partial Least Square (PLS-SEM).The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on purchasing decisions, location has a significant positive effect on purchasing decisions, service quality has a significant positive effect on consumer loyalty, location has a significant positive effect on consumer loyalty, consumer loyalty has a significant positive effect significantly positive on the purchase decision.

PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO F3 SITUBONDO Hariyanto Hariyanto; Mohammad Yahya Arief; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

The purpose of the study was to determine the effect of product and service quality on repurchase intention through consumer satisfaction as an intervening variable at the F3 Situbondo Store. The sampling technique used in this study is non-probability sampling with purposive sampling technique with the Slovin formula with a tolerable error rate of 10% as many as 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a positive and significant effect on consumer satisfaction, service has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on repurchase interest, service has a negative and insignificant effect on Repurchase intention, consumer satisfaction has a positive and significant effect on repurchase interest, product quality has a positive but not significant effect on repurchase interest through consumer satisfaction, service has a positive and significant effect on repurchase interest through consumer satisfaction

PENGARUH KERAGAMAN PRODUK DAN KEPERCAYAAN KONSUMEN DALAM MENENTUKAN MINAT BELI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SEJAHTERA DI MANGARAN Yoga Andrianas; Lusiana Tulhusnah; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): MEI
Publisher : Fakultas Ekonomi dan Bisnis

The business world that is growing rapidly is both a challenge and a threat for business actors in order to calm the competition and maintain the viability of the company. The marketing concept is all company activities in marketing planning as an effort to achieve company goals. The marketing concept is a concept with a point of marketing is a concept with an emphasis on consumer needs, focusing more on feeling and responding to what consumers need. Especially for customers or consumers at the prosperous store by increasing the consumers at the Mangaran Prosperous shop, Situbondo Regency. The purpose of this study was to analyze and examine the effect of product diversity and consumer trust in determining consumer buying interest on purchasing decisions at the Prosperous Stores in Mangaran. The population in this study are consumers at Toko Sejahtera in Mangaran, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of hypothesis testing the direct effect of using the Smart PLS 3.0 application, product diversity has a significant positive effect on consumer buying interest, consumer trust has a significant positive effect on consumer buying interest, product diversity has a significant positive effect on purchasing decisions, consumer trust has a significant positive effect on purchasing decisions, Consumer buying interest has a significant positive effect on purchasing decisions, product diversity on purchasing decisions through consumer buying interests has a significant positive effect, consumer confidence in purchasing decisions through consumer buying interests has a significant positive effect.

PENGARUH KUALITAS PELAYANAN DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA CAFE KOPI SIIPPP DI SITUBONDO DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING Imfitahol Mawadah; Ediyanto Ediyanto; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

The influence of service quality on determining purchasing at the café kopi siippp with consumer confidance as an intervening variable. Imfitahol mawadah. Nim. 201813033, 2022, 64: page Departement of manajemen and business universitas abdurachman saleh situbondo. The The purpose of this study is to analyze the variable the influence of service quality on determining purchasing at the café kopi siippp with consumer confidance as an intervening variable. Using the structural equation model partial least square PLS. The results of hypothesis testing have a direct effect using the smart PLS 3.0 application. Service quality has a significant effect on consumer confidance, H1 accepted, service quality has a significant effect on determining purchasing H2 accepted, consumer confidance has a significant effect on determining purchasing H3 accepted, and service quality has a significant effect on determining purchasing through consumer confidance H4 accepted

Co-Authors Achmad Faried Zein Agus Tri Wahyudi Ahmad Hidayatullah Ahmad Zubairi Aldy Septyan Pratama Andre Agung Saputra Anugrah Ramadhani Noer Arifandi Arifandi Diana Alfaini Dwi Perwitasari Wiryaningtyas Ediyanto Ediyanto Edy Kusnadi Edy Kusnadi Hamdun Fardian Fardian Fera Feriska Feri Feri Hariyanto Hariyanto Hedi Yunus Imfitahol Mawadah karnadi Karnadi Kuku Agusta Lita Permata Sari Lusiana Tulhusnah Mita Oktavia Mita yulistiawati Mohammad Yahya Arief Muhammad Yahya Arief Nihlah Rosanti Citra Hadi Ricka Lailatul Badreya Rizal Ainul Yaqin Sariyanti Sariyanti Seinuri Seinuri Siti Soeliha Syarifatul Holidah Yoga Andrianas Yudi Feriyanto Zahroni Zahroni

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