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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur

Edy Kusnadi

Universitas Abdurachman Saleh Situbondo

Author-ID : 4234344

Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA CAFE TITIK KUMPUL CAPORE SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Sherly Septian Diana Purba; Edy Kusnadi; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): MEI
Publisher : Fakultas Ekonomi dan Bisnis

Location refers to various marketing activities that have facilitated and facilitated the delivery or distribution of goods and services from producers to consumers. Service quality is something intangible provided by the service provider to its customers who are then compared the differences between the reality and the expectations they receive from the service. A consumer is said to be loyal or loyal if the consumer shows buying behavior on a regular basis or there is a condition where it requires consumers to buy at least twice in a certain time interval. In general, customer expectations are estimates or customer beliefs about what will be received when they use services with good or satisfactory service. Satisfaction or dissatisfaction of consumers is part of the consumer experience of a product or service offered. The purpose of this study was to analyze and examine the effect of Location and Service Quality on Consumer Loyalty at the Gathering Point Cafe, Capore Situbondo with Consumer Satisfaction.. This study uses a probability sampling technique with random sampling (simple random sampling). Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a positive but not significant effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer loyalty, service quality has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, location on consumer loyalty through consumer satisfaction has a positive but not significant effect, service quality on consumer loyalty through consumer satisfaction has a significant positive effect.

PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN SARI INDAH H.KOMAR DI SITUBONDO Ferry Firdiansyah; Ediyanto Ediyanto; Edy Kusnadi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

The restaurant is a business in the field of catering services that provides services for ordering food and drinks and provides a place to enjoy the dishes in the restaurant. The purpose of this study was to analyze and examine the effect of product quality and word of mouth on consumer loyalty through consumer satisfaction at Sari Indah H.Komar Restaurant in Situbondo. This research is an explanatory research. The population in this study were consumers of Sari Indah H.Komar Restaurant. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant effect on consumer satisfaction, word of mouth has a significant effect on consumer satisfaction, product quality has a significant effect on consumer loyalty, word of mouth has a significant effect on consumer loyalty through consumer satisfaction, Consumer Satisfaction has a significant effect on Consumer Loyalty, Product Quality has an effect on Consumer Loyalty through Consumer Satisfaction, Word of Mouth has a significant effect on Consumer Loyalty through Consumer Satisfaction.

PENGARUH DIKLAT DAN KOMPETENSI ASN TERHADAP KINERJA ASN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS PERTANIAN DAN KETAHANAN PANGAN KABUPATEN BONDOWOSO Nur Kholis; Edy Kusnadi; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Human resource management is a field of management that specializes in studying the relationship and role of humans in organizations, facing the current of globalization, human resources are very dominant in playing a role in organizational activities and activities, human resources are also seen as the most valuable asset and have a very important role. In the survival of the organization, the purpose of this study is to analyze and test, the effect of ASN Training and Competence on ASN Performance through ASN Work Discipline as an Intervening Variable at the Department of Agriculture and Food Security in Bondowoso Regency. Bondowoso district. The sampling method was determined by non-probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that Education and Training has a significant effect on work discipline, Competence has a negative but not significant effect on work discipline, Education and training has a negative but not significant effect on ASN Performance, Competence has a significant positive but not significant effect on ASN Performance, Work discipline has a significant positive effect on the performance of ASN. The results of the indirect effect hypothesis test show that Training and Education on ASN Performance, through work discipline, has a significant positive effect, Competence on ASN Performance through work discipline has a negative but not significant effect.

PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA APOTEK YOSIN FARMA DI SITUBONDO Leny Hartia Maulida; Edy Kusnadi; Dwi Perwitasari Wiryaningtyas
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): APRIL
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is the most important part in selling and distributing goods from producers to consumers. The success of product marketing depends on what strategies are used to market their products to consumers. The purpose of this study was to analyze and examine the effect of service quality on consumer loyalty with consumer satisfaction as an intervening variable at Yosin Farma Pharmacy in Situbondo. This study uses a quantitative approach. The population in this study were the consumers of the Yosin Farma Pharmacy. The sampling technique was carried out using random sampling. Data analysis and hypothesis testing in this study used a structural equation model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service quality has a significant effect on consumer satisfaction, service quality has not been proven to have a significant effect on consumer loyalty, consumer satisfaction has a significant effect on consumer loyalty. The results of the indirect effect hypothesis test show that the service quality variable on consumer loyalty through consumer satisfaction has a positive and significant effect.

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PTPS GOMBENGSARI DI BANYUWANGI Windi Hovivah; Edy Kusnadi; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Human resource management is the science and art of regulating the relationship and role of the workforce to be effective and efficient in helping the realization of the goals of the company, employees, and society. Human resource management focuses on the problem of human labor which is arranged according to its functions, to be more effective and efficient in realizing the goals of the company, employees, and society. The purpose of this study was to analyze and examine the influence of organizational culture in determining employee performance with motivation as an intervening variable. The population in this study are employees of PTPS Gombengsari in Banyuwangi. The sampling method was determined with a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that organizational culture has a significant positive effect on motivation, organizational culture has a significant positive effect on employee performance, motivation has a significant positive effect on employee performance. The results of the indirect influence hypothesis show that the organizational culture variable on employee performance through motivation has a significant positive effect.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO SEMBAKO BAROKAH DIBESUKI SITUBONDO Roni Andika; Edy Kusnadi; Dwi Perwitasari Wiryaningtyas
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): MEI
Publisher : Fakultas Ekonomi dan Bisnis

The problems faced by entrepreneurs are not only how these entrepreneurs provide services and promote their place of business, but what is no less important is how an entrepreneur can survive or even excel in business competition. The purpose of this study was to analyze and test the effect of product quality and service quality on consumer satisfaction at the Barokah Grocery Store through purchasing decisions. The population in this study were consumers at Barokah Grocery Store. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant positive effect on purchasing decisions, service quality has a significant positive effect on purchasing decisions, product quality has a significant positive effect on consumer satisfaction, service quality has no significant effect on consumer satisfaction, decision purchases have a negative effect on consumer satisfaction. The results of the indirect hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant negative effect, service quality on purchasing decisions through consumer satisfaction has no significant effect.

PENGARUH EXPERIENTIAL MARKETING DAN TRUST TERHADAP KEPUASAN PELANGGAN PENGGUNA KARTU AS TELKOMSEL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Hedi Yunus; Edy Kusnadi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

The world of increasingly sophisticated technology makes the development of information and communication in the current era of globalization grow very rapidly, this is supported by people who rely heavily on technology in their daily activities. The purpose of this study is to analyze and test the effect of Experiential marketing and Trust on customer satisfaction of Telkomsel Kartu As users on students of the Faculty of Economics and Business, Abdurachman Saleh Situbondo University through buying interest. The sampling technique used was proportional stratified random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that Experiential marketing is not proven to have a significant effect on Customer satisfaction, Experiential marketing has a significant effect on purchase intention, Trust has no significant effect on Customer satisfaction, Trust has a significant effect on buying interest. The results of the indirect effect hypothesis test show that the Experiential marketing variable on Customer satisfaction through buying interest has a significant positive effect, Trust on customer satisfaction through Buying interest has a significant positive effect.

Co-Authors Alivia Riskiyana Wardhani Anugrah Ramadhani Noer Arifandi Dermawan Dwi Perwitasari Wiryaningtyas Ediyanto Ediyanto Fera Feriska Ferry Firdiansyah Hedi Yunus Lailatul Aqidah Leny Hartia Maulida Lita Permata Sari Lusiana Tulhusnah Maulidy Rahmansyah minullah minullah Muhammad Misbahul Bari Noval Basori Nur Kholis Randika Fandiyanto Riska Ayu Pramesthi Roni Andika Sherly Septian Diana Purba Unniatul Kholifah Windi Hovivah Yudha Praja Yudhistira Harisandi Zhylda Putri Inayatul Maula

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