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All Journal HUMANIS Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pariwisata Indonesia Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya
I Nengah Sandi Artha Putra
Universitas Triatma Mulya
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Promosi Desa Wisata Penglipuran melalui Pendekatan Digitalisasi Pada Masa Pandemi: Sebuah Studi Literatur I Nengah Sandi Artha Putra; I Made Gede Darma Susila; Ida Bagus Gowinda Putra Udiana
Jurnal Pariwisata Indonesia Vol 18 No 1 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i1.275

Abstract

Penglipuran Village has historically been developed into a tourist village because it has different unique potential compared to other villages. This tourist village has won several awards as the best and most sustainable tourism village by several well-known media in the tourism sector. As a result of the impact of the covid-19 pandemic, there has been a decline in the number of tourist visits and it is necessary to take serious action for the village manager to maintain the sustainability of this tourist village. This study aims to determine the efforts made by the village managers during the pandemic by promoting based on the digitalization approach. This study uses a qualitative method with data collection techniques in the form of observation and a literature study which will be analyzed using QDA Miner Lite software. This study indicates that one of the causes that allow tourist villages to have difficulty competing with new tourist attractions in the era of digital transformation is the scenario of using and utilizing digital technology. The role of technology at this time is very important, especially as digital promotional media. This opportunity needs to be utilized by village managers to attract tourists to travel back after the pandemic, such as fostering tourist interest in traveling using virtual tours to promote tourism in Penglipuran Village.
The Marketing Of Tourism Villages Through Annual Event: Case Study Of Penglipuran Village Festival I Nengah Sandi Artha Putra; Ni Nyoman Arini; I Putu Tiana Raditya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 1 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i1.158

Abstract

Tourism villages in their development must have a good marketing strategy. Many tourist villages are not developing and progressing because the management and marketing aspects are not carried out properly. The development of a tourist village through an annual event strategy is one of the strategies carried out by independent tourism villages such as the Penglipuran Tourism Village. This study aims to examine the marketing strategy of Penglipuran Tourism Village through an annual event. Two objects that will be studied in the event are event management and marketing strategy. A qualitative approach is the method used in this study. The in-depth interview technique is a technique used to search for data in depth with a purposive sampling technique. The results of this study indicate that there is good event management carried out by the committee which consists of aspects of research, design, planning, coordinating and evaluating. The eight elements of the marketing mix are also applied in the event marketing strategy, such as product, price, place, promotion, people, packaging, programming and partnership aspects. Penglipuran Village Festival as an annual event is managed independently based on the community and is consistently carried out every year. This event has a good impact on the existence of tourism village branding, and provides economic, socio-cultural and environmental welfare benefits.
PROMOSI DESA WISATA PENGLIPURAN PASCA PANDEMI COVID–19 MELALUI FESTIVAL BUDAYA STUDI KASUS: PENGLIPURAN VILLAGE FESTIVAL IX Ni Nyoman Arini; I Made Bayu Wisnawa; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2841

Abstract

Penglipuran Village Festival is a cultural festival held as a form of community commitment to preserve traditions and culture in Penglipuran Village. This study analyzes the event marketing process in organizing Penglipuran Village Festival IX and how Penglipuran Village Festival IX became a promotional medium for Penglipuran Tourism Village after the Covid-19 pandemic. This study used qualitative descriptive analysis. Data collection techniques carried out in this study are observation, interviews and documentation. Data is analyzed based on the event marketing process and 7P marketing mix, namely product, price, place, promotion, process, people, and physical evidence. The results of this study show that the implementation of the Penglipuran Village Festival IX event is in accordance with the event marketing process based on the model of Lynn Van Der Wagen (2010). 7P as an element of the marketing mix has also been fulfilled in Penglipuran Village Festival IX. The main target of Penglipuran Village Festival IX is foreign tourists and quality domestic tourists. The presence of the Penglipuran Village Festival IX event with various interesting programs can be a turning point in tourism recovery after the Covid-19 pandemic.
Healing at Gunung Salak: Festival Budaya untuk Promosi Desa Wisata Gunung Salak Selemadeg Timur Tabanan Bali Ni Nyoman Arini; I Nengah Sandi Artha Putra
Humanis Vol 27 No 4 (2023)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2023.v27.i04.p06

Abstract

Gunung Salak Tourism Village is located in East Selemadeg District, Tabanan Regency, Bali Province which is a tourism village that is still developing, meaning that there still needs to be many breakthroughs in promotion. The spread of Covid-19 has caused Gunung Salak Tourism Village to experience a decrease in tourist visits. After the pandemic, Gunung Salak Tourism Village (Dewi Gula) Festival 2022 was held for the first time as one of the efforts to recover tourism while introducing the tourism potential in Gunung Salak Tourism Village to the wider community. Marketing Mix 8P which includes Product, Price, Place, Promotion, People, Packaging, Programming, and Partnership is used to analyze the Dewi Gula Festival event as a regional tourism promotion media. The results of this study show that the Dewi Gula Festival with the theme "Healing at Gunung Salak" promotes the potential of Gunung Salak Tourism Village in the development of healing tourism and supports sustainable tourism. This can be seen from the implementation of the Dewi Gula Festival which supports the preservation of nature, culture, local identity, environmental awareness, and involves the participation of local communities.
Storynomics Tourism: Promosi Daya Tarik Wisata di Kawasan Wae Bobok Kabupaten Menggarai Barat Melalui Tradisi Lisan Ni Nyoman Arini; I Nengah Sandi Artha Putra; Ida Ayu Karina Putri
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3536

Abstract

This study aims to analyze oral traditions that have potential as tourist attractions in the Wae Bobok Area. Local communities can use this cultural heritage to promote storynomics tourism in Wae Bobok Area while preserving it. The approach used in this study is qualitative to explore various aspects of folklore relevant to tourism, such as cultural values, local cultural heritage, and tourist attractions. The type of data used in this study is qualitative data. Data was collected through observation, interviews, and documentation. The results of this study show that the oral tradition that developed in Wae Bobok has great potential as a promotional medium to introduce the charm of natural tourism such as springs, Cunca Pengantin, and beautiful scenery from “Jurang Maut”. In addition, there is also potential to promote cultural tourism wealth which includes traditional Tuak Reis and Manuk Kapu rituals, as well as local gastronomy such as rebok. Oral traditions such as folklore, myths, and traditional rituals can be an important part of enriching the tourist experience, while preserving the local cultural heritage. Through proper promotion, oral traditions can become a unique tourist attraction and certainly distinguish Wae Bobok from other tourism destinations, as well as help build awareness of the importance of cultural preservation.
Co-Authors I Made Bayu Wisnawa I Made Gede Darma Susila I Putu Tiana Raditya Ida Ayu Karina Putri Ida Bagus Gowinda Putra Udiana Ni Nyoman Arini Putra, Putu Guntur Pramana