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Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan I Made Gede Darma Susila; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p15

Abstract

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction. Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.
Promosi Desa Wisata Penglipuran melalui Pendekatan Digitalisasi Pada Masa Pandemi: Sebuah Studi Literatur I Nengah Sandi Artha Putra; I Made Gede Darma Susila; Ida Bagus Gowinda Putra Udiana
Jurnal Pariwisata Indonesia Vol 18 No 1 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i1.275

Abstract

Penglipuran Village has historically been developed into a tourist village because it has different unique potential compared to other villages. This tourist village has won several awards as the best and most sustainable tourism village by several well-known media in the tourism sector. As a result of the impact of the covid-19 pandemic, there has been a decline in the number of tourist visits and it is necessary to take serious action for the village manager to maintain the sustainability of this tourist village. This study aims to determine the efforts made by the village managers during the pandemic by promoting based on the digitalization approach. This study uses a qualitative method with data collection techniques in the form of observation and a literature study which will be analyzed using QDA Miner Lite software. This study indicates that one of the causes that allow tourist villages to have difficulty competing with new tourist attractions in the era of digital transformation is the scenario of using and utilizing digital technology. The role of technology at this time is very important, especially as digital promotional media. This opportunity needs to be utilized by village managers to attract tourists to travel back after the pandemic, such as fostering tourist interest in traveling using virtual tours to promote tourism in Penglipuran Village.
STRATEGI PENGEMBANGAN DESA WISATA AAN KECAMATAN BANJARANGKAN KLUNGKUNG Desak Made Purnama Dewi; I Made Gede Darma Susila; I Made Suwitra Wirya
Journal of Tourism and Interdisciplinary Studies Vol. 2 No. 2 (2022): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v2i2.79

Abstract

A tourism village is a community consisting of residents of a limited area who can interact directly with each other under management and have awareness and awareness to play a role together by adapting different individual skills. Tourism villages are formed to realize the community so that they can act as direct actors in an effort to increase readiness and awareness in responding to tourism potential or tourist attractions in the area of each village. This study aims to formulate a development strategy for the tourism village of Aan as a tourism destination in Klungkung. Aan Village has enormous potential but faces a number of obstacles in its development. This is indicated by the diversity of tourism potentials originating from nature, culture and man-made tourist attractions. The research was conducted through a qualitative descriptive analysis using SWOT analysis to find strategies for developing the potential of the Aan tourism village and tourism area life cycle analysis. Data collection techniques through observation, in-depth interviews, documentation and literature study. Retrieval of informants was done by purposive sampling. The results of the study show that to maximize the development of the attractiveness of Aan Village as a tourist destination, it is necessary to develop strategies and programs such as community empowerment, development of supporting infrastructure, and collaboration with stakeholders and the private sector in creating sustainable programs
PENGABDIAN MASYARAKAT UNTUK MENINGKATKAN KUALITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN PARIWISATA BAGI MASYARAKAT DESA TARO KABUPATEN GIANYAR BALI I Made Gede Darma Susila; Ni Luh Putu Sri Widhiastuty; L. K. Herindiyah Kartika Yuni; I Gusti Agung Bagus Widiantara; Ida Ayu Anggreni Suryaningsih
Synergy and Society Service Vol. 3 No. 1 (2023): SAVE: Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v3i1.72

Abstract

This training activity is a service program from the Faculty of Business and Tourism, Triatma Mulya University. In this activity, students are given the opportunity to enter the community and apply the knowledge they learn during lectures. Students will learn to overcome problems that occur in Taro Village and find solutions related to this. In addition, for lecturers, this activity is one form of implementation of the Tri Dharma of Higher Education carried out by community service. The purpose of dedication is to improve the competence of homestay owners regarding room division, and improve the knowledge and skills of tour guides in Taro Village. Service activities are carried out using the method of introduction, main activities and output activities. The findings in this service program are that Taro Village has human resources that are ready to serve tourists. Local community training activities are useful to increase knowledge and skills related to room division and tour guidance. In addition, the standard operating procedures prepared can guide the community in carrying out these competencies. Training the community in carrying out service activities to tourists is expected to be able to provide more experience so that it is better prepared to welcome the arrival of tourists who travel.
Menggali Potensi Penglukatan Pancoran Solas Taman Beji Paluh Sebagai Daya Tarik Wisata Spiritual di Desa Penarungan Kecamatan Mengwi, Badung Ida Ayu Anggreni Suryaningsih; I Made Gede Darma Susila; Desak Made Purnama Dewi
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.244

Abstract

Sektor pariwisata di Bali memainkan peran penting dalam menggerakkan perekonomian masyarakat. Upaya pengembangan pariwisata berbasis masyarakat diharapkan dapat berlanjut untuk jangka waktu yang lama. Baru-baru ini, pengembangan pariwisata spiritual di Bali semakin banyak menjadi topik pembicaraan. Pemerintah sedang mendorong pariwisata spiritual sebagai salah satu alternatif pariwisata yang dikembangkan. Penelitian ini bertujuan untuk menganalisis kelayakan dari Penglukatan Pancoran Solas Taman Beji Paluh untuk dikembangkan menjadi daya tarik wisata berdasarkan aspek komponen destinasi pariwisata, seperti attraction, accessibilites, amenities, dan ancillary service. Pengumpulan data dilakukan dengan metode observasi, wawancara, dan studi pustaka dengan analisis deskriptif kualitatif. Data dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa “Penglukatan Pancoran Solas Taman Beji Paluh” layak untuk dikembangkan menjadi daya tarik wisata guna menjadi alternatif bagi wisatawan dalam memilih destinasi yang dikunjungi. Kelayakan ini dilihat dari fasilitas komponen pariwisata yang dimiliki, seperti: Pura tempat sembahyang, tempat suci untuk melukat, tempat parkir, restoran, ruang ganti pakaian, toilet, tempat penjualan sarana sembayang, dan puskesmas di wilayah desa.
Identification of Puputan Badung Field as a Family Tourism Attraction in Denpasar City Bali I Gusti Agung Bagus Widiantara; I Made Suwitra Wirya; I Made Gede Darma Susila
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070108

Abstract

The people of Denpasar City and its surroundings need green open space to release fatigue after busy activities. One of these open spaces is obtained at Puputan Badung I Gusti Ngurah Made Agung Field which has tourism potential both natural, historical, cultural and man-made tourism to continue to be developed into a family tourist attraction in Denpasar City, Bali. The existence of this field is supported by various parties, both local communities, tourists to the Denpasar City Government with the existence of Denpasar City Regional Regulation Number 3 of 2019 concerning the Regional Tourism Development Master Plan for 2018-2029. The tangible manifestation of the role of the Denpasar City government to realize Puputan Badung Field as a Family Tourism Attraction is reflected in the existence of 4A elements (attraction, Atraction, Amenity, Accessibility, and Ancillary) that are adequate to date. In this study, data collection was carried out by means of literature studies, documentation and observation. The data analysis technique is carried out using the qualitative descriptive method. The results of this research, it can be concluded that Puputan Badung I Gusti Ngurah Made Agung Field meets the needs of the community for family tourism attraction. Keywords: Identification, Puputan badung field, Family tourism attraction.
Application of The Sustainable Tourism Concept in Aan Tourism Village Klungkung Regency Bali I Made Gede Darma Susila; I Made Suwitra Wirya; Desak Made Purnama Dewi
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070109

Abstract

The development of Aan Village into a tourist village has begun in 2021 where all communities are involved. The advantages possessed by this village are tourist attractions such as Aan Secret Waterfall, Sukanta Wahyu, Bukit Kembar and Petapan Park. The objectives of this study are 1) Know the development of tourism based on the 4A concept that has been done, and 2) Know the application of the concept of sustainable tourism in Aan Tourism Village. The research method used is a qualitative descriptive approach with data collection techniques such as observation, interviews and literature studies. The results of this study found that at this time the development of tourism based on the 4A concept, especially in terms of tourist attraction, is being intensified including natural, cultural and artificial attractions. In addition, improving road access and tourism facilities is being pursued by tourism village managers and village governments. The application of sustainable tourism principles can be applied well considering that this tourism village is still included in the pilot category. Not only from the environmental side but also from the economic and cultural side of the local community. The community is involved in the planning, management, and supervision stages which can provide a sense of ownership and maintain their tourist attractions. It is hoped that with the involvement of all tourism stakeholders, sustainable tourism development can be applied in Aan Tourism Village.Keywords: Tourism Development, Sustainable Tourism, Tourism Village, Aan Village