Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Abiwara : Jurnal Vokasi Administrasi Bisnis
Mohammad Farhan Alwi
Program Studi Ilmu Administrasi Bisnis Program Vokasi Diploma 3, Institut STIAMI, Jakarta, Indonesia
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALYSIS OF BUSINESS STRATEGIES ON THE BOCAH JAJAN ANGKRINGAN (BOJAN) IN KOJA, NORTH JAKARTA Elfa Setiawan; Mohammad Farhan Alwi
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 3, No 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.008 KB) | DOI: 10.31334/abiwara.v3i2.2038

Abstract

            This study was made based on observations for three months at Angkringan Bojan, the purpose of the observation was to find out the marketing strategies carried out by Angkringan Bojan to achieve its sales targets.            From the observations, Angkringan Bojan has never reached the target set. This is because in the implementation of the Angkringan Bojan strategy, the SWOT (Strength, Weakness, Opportunity, Threat) analysis has not been carried out by comparing the strengths, weaknesses, opportunities, threats with existing theories.            Angkringan Bojan needs to find a more strategic sales location than the previous location which is close to the market waste disposal. In its development, the author also recommends Angkringan Bojan to improve the quality, design, promotion and bonus of culinary products available on the menu, strengthen the security system with complex passwords and back up data to minimize the possibility of hackers.Key words: Marketing Strategy, Sales Target, SWOT Analysis, Culinary Products.
Co-Authors Elfa Setiawan