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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Pangabdhi SEIKO : Journal of Management & Business Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal As-Syirkah: Islamic Economic & Financial Journal SENTRI : Jurnal Riset Ilmiah
Yulinda L. Ismail
Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Gorontalo
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Journal : Economic Reviews Journal

 1 
Pengaruh Produk Bundling dan Diskon terhadap Keputusan Pembelian pada Pengguna Produk Skincare The Originote di Kota Gorontalo Jihan Asmita Mandiri; Yulinda L. Ismail; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.242

Abstract

This research aims to find out how much influence product bundling and discounts have on purchasing decisions for users of The Originote skincare products in the city of Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 100 respondents, the analysis used in this research uses multiple linear regression analysis. The results of the research show that, partially, the Product Bundling variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 3.654 > 1.660; Partially, the Discount Variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 4.189 > 1.660; and simultaneously the Product Bundling and Discount variables have a positive and significant effect on Purchasing Decisions with a significance level of 0.000 < 0.05 and a value of fcount > ftable, namely 25.054 > 3.090. The coefficient of determination R square is 0.341, which means that the percentage contribution of the influence of product bundling and discounts on purchasing decisions for users of The Originote skincare products is 34.1%, while the remaining 65.9% is explained or described by other variables not included in this research model. 
Co-Authors Alansyah H. Mantu Bokingo, Agus Hakri Citrawati Fadjar Citron S Payu Djoko Lesmana Radji Elviansri Katili Erlin. S Uge Fanessa Palantu Faradila Wulandari Potabuga Fritania Bonde Hais Dama Hapsawati Taan Herlina Rasjid Idris Yanto Niode Isa, Ramlan Amir Jihan Asmita Mandiri Juanna, Andi Melan Anggriani Asnawi Melisawati Kau Mia Arista B. Wantu Monoarfa, Valentina Muhamad Gafur Maladjai Nur Ihsan Nue Nur Rahma Junus Rifal Dukalang Rismawati Hamid Sartin H Pontoh Siti Chairunnisa Sri Indrawaty Nune Syam S. Kumaji Tineke Wolok Villy Epifania Suruata Yanti Aneta Yazid Bustomin Pautina Yazid Bustomin Pautina Yuli Isnawati Zulfia Abdussamad Zulfia K. Abdussamad