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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Pangabdhi SEIKO : Journal of Management & Business Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal As-Syirkah: Islamic Economic & Financial Journal SENTRI : Jurnal Riset Ilmiah
Yulinda L. Ismail
Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Gorontalo
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Journal : As-Syirkah: Islamic Economic

 1 
Analisis Strategi Pemasaran dalam Meningkatkan Jumlah Kepesertaan Bukan Penerima Upah di BPJS Ketenagakerjaan Cabang Gorontalo Mia Arista B. Wantu; Tineke Wolok; Yulinda Ismail
As-Syirkah: Islamic Economic & Financial Journal Vol 3 No 2 (2024): As-Syirkah: Islamic Economic & Financial Journal
Publisher : Ikatan Da'i Indonesia (IKADI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/syirkah.v3i2.203

Abstract

Mia Arista B. Wantu, 2024. "Marketing Strategy Analysis in Increasing the Number of Non-Wage Earner Participants in BPJS Employment Gorontalo Branch" Undergraduate Management study program, Faculty of Economics and Business, Gorontalo State University, Supervisor I Mrs. Dr. Tineke Wolok, S.T, M.M and Supervisor II Mrs. Yulinda L. Ismail M.si According to Employment Law No. 24 of 2011 concerning Social Security Administering Bodies which states that: all workers in Indonesia are required to register themselves as BPJS Employment participants for six months. BPJS Employment (Social Security Administering Body) is a public program that provides protection to workers to overcome certain socio-economic risks and its implementation uses sharia mechanisms. This research uses a descriptive qualitative research method with the focus of the research being (1) What are the marketing strategies carried out by the Gorontalo branch of BPJS Employment to increase the number of non-wage earners? and (2) What are the efforts of BPJS Employment Gorontalo Branch to ensure that BPU membership remains active in BPJS Employment Gorontalo? The results of this research are (1) The marketing strategy to increase the number of Non-Wage Earner participants used by BPJS Employment Gorontalo branch uses the Marketing Mix: product, price, people, and process (2) Efforts made by BPJS Employment to ensure membership remains active are marketing communication strategies and customer satisfaction strategies.
Co-Authors Alansyah H. Mantu Bokingo, Agus Hakri Citrawati Fadjar Citron S Payu Djoko Lesmana Radji Elviansri Katili Erlin. S Uge Fanessa Palantu Faradila Wulandari Potabuga Fritania Bonde Hais Dama Hapsawati Taan Herlina Rasjid Idris Yanto Niode Isa, Ramlan Amir Jihan Asmita Mandiri Juanna, Andi Melan Anggriani Asnawi Melisawati Kau Mia Arista B. Wantu Monoarfa, Valentina Muhamad Gafur Maladjai Nur Ihsan Nue Nur Rahma Junus Rifal Dukalang Rismawati Hamid Sartin H Pontoh Siti Chairunnisa Sri Indrawaty Nune Syam S. Kumaji Tineke Wolok Villy Epifania Suruata Yanti Aneta Yazid Bustomin Pautina Yazid Bustomin Pautina Yuli Isnawati Zulfia Abdussamad Zulfia K. Abdussamad