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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Pelayanan Hubungan Masyarakat
Ayu Zurlaini Damanik
STIE Bina Karya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Servicescape dan Keragaman Produk Terhadap Keputusan Pembelian konsumen Pada 212 Mart Tebing Tinggi Fitrianingsih Fitrianingsih; Ayu Zurlaini Damanik; Ricka Zuliany
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.592

Abstract

Kehadiran 212 Mart dalam bisnis menambah banyaknya pilihan dalam memutuskan pembelian bagi konsumen. Penelitian ini bertujuan menganalis pengaruh servivescape dan keberagaman produk dalam menentukan pembelian di 212 mart Tebing Tinggi. Penelitian ini menggunakan data primer dengan sampel penelitian berjumlah 62 orang . Pengolahan data dilakukan dengan bantuan software Spss dengan hasil penelitian yaitu servicescape tidak memiliki pengaruh signifikan terhadap keputusan pembelian konsumen sedangkan keragaman produk berpengaruh signifikan. Selanjutnya hasil uji f membuktikan bahwa servicescape dan keberagaman produk berpengaruh signifikan terhadap keputusan pembelian konsumen 212 mart Tebing Tinggi.
Sosialisasi Penentuan Harga Jual Produk Dalam Rangka Optimalisasi Laba Pada UMKM Di Kelurahan Kebun Sayur Suci Etri Jayanti; Rika Surianto Zalukhu; Sri Winda Hardiyanti Damanik; Rapat Piter Sony Hutauruk; Daniel Collyn; Murbanto Sinaga; Yenni Mariani Sinurat; Yomeini Margaret Sagala; Ayu Zurlaini Damanik
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.977

Abstract

The majority of MSME players in Kebun Sayur village, Siantar Timur sub-district, Pematangsiantar city have a poor understanding of how to calculate the correct selling price of products. They also do not understand how to identify costs and classify them appropriately. The selling prices they set for their products are not based on full cost estimates. As a result, the profit they make is not optimal. In view of these problems, a service activity in the form of socialisation was carried out for MSME actors in Kebun Sayur village. This socialisation activity aims to increase the insight and knowledge of MSME actors in Kebun Sayur village, Siantar Timur sub-district, Pematangsiantar city regarding product selling price determination. The socialisation activity was attended by 30 participants. The stages of service activities include preparation stage, implementation stage and evaluation stage. After participating in the service activities, the participants' insight and knowledge in product selling price determination increased. The participants were also able to identify and classify costs in the businesses they manage. This service activity has a positive impact on increasing the insight and knowledge of MSME actors.
Co-Authors Daniel Collyn Fitrianingsih Fitrianingsih Murbanto Sinaga Rapat Piter Sony Hutauruk Ricka Zuliany Rika Surianto Zalukhu Sri Winda Hardiyanti Damanik Suci Etri Jayanti Yenni Mariani Sinurat Yomeini Margaret Sagala