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All Journal PRIVE: Jurnal Riset Akuntansi dan Keuangan Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Mutiara Ilmu Akuntansi International Journal of Management and Business Economics JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi International Journal of Management Research and Economics Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Yuliasnita Verlandes Verlandes
Departement Of Economics, Universitas Islam Majapahit, Mojokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : International Journal of Management Research and Economics

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The Influence Of Service Quality, Digital Marketing, Price, Lifestyle, And Purchasing Power On Consumer Purchasing Decisions In WW Collection Pungging Maylindah Angelina Akbar; Yuliasnita Verlandes; Imam Baidowi
International Journal of Management Research and Economics Vol. 1 No. 3 (2023): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i3.790

Abstract

This study aims to examine and analyze the effect of service quality, digital marketing, price, lifestyle and purchasing power on purchasing decisions of WW Collection consumers. This research uses a quantitative descriptive approach. The technique collected is in the form of primary data by means of a questionnaire which is distributed to respondents called a questionnaire. The data collection technique uses the Purposive Sampling technique, which is a sample purchasing technique with certain considerations, namely using certain criteria, such as WW Collection consumers who have shopped at least once either through social media or come directly to the store, with a total of 265 respondents at the WW Collection store. The results showed that the variables of service quality, digital marketing and price had a partially significant effect on purchasing decisions at the WW Collection Pugging store. However, the lifestyle and purchasing power variables do not significantly influence purchasing decisions at the WW Collection Pugging store. In the variables of service quality, digital marketing, price, lifestyle, and purchasing power, they influence purchasing decisions simultaneously at the WW Collection Pugging store. As a form of the implications of this research, it is hoped that the influential variables can be evaluated and maintained even better by the WW Collection.
Co-Authors Adrian Fajar Eka Putra Agoes Hadi Purnomo Ahmad Faiz Mujahidin Aulia Nur Sayidah Dilla Agustin Dwi Rizqi Amalia Eka Ayu Anggraini Hartono Hartono Imam Baidowi Maylindah Angelina Akbar Nersiwad Nurdiana Fitri Isnaini Retno Ambarsari Sofia Dewi Anggraini Suspa Hariati Vevi Ariyanti