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PENGARUH E-SERVICE QUALITY, CUSTOMER TRUST, DAN BRAND IMAGE TERHADAP LOYALITAS PENGGUNA MOBILE APPLICATION PROFITS ANYWHERE (Studi Pada Nasabah PT Phintraco Sekuritas Surabaya) Adrian Fajar Eka Putra; Hartono; Yuliasnita Verlandes
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 4: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era has formed a significant transformation in the company in providing the best service for its customers. Activities ranging from daily life, education, business and transactions today cannot be separated from digitalization technology. PT Phintraco Sekuritas is a securities company and a member of the Indonesia Stock Exchange and was officially established on July 1, 1999. PT Phintraco Sekuritas has a mobile application Profits Anywhere that is offered to its customers in stock transactions in the capital market with various attractive features. Therefore, it is important for PT Phintraco Sekuritas to maintain and improve e-service quliality, customer trust, and brand image to attract more customers and keep customers using the company's services continuously. The purpose of this study is to determine the effect of e-service quality, customer trust, and brand image on the loyalty of users of the Profits Anywhere mobile application to customers at PT Phintraco Sekuritas Surabaya. This study uses multiple linear regression analysis, which is assisted by data analysis software, namely IBM SPSS version 25. The sampling technique used is Non-probability Sampling with a Purposive Sampling approach. The sample used in the study was 268 respondents with certain criteria. The results of the study show that partially e-service quality has a significant influence on loyalty, customer trust partially has a significant influence on loyalty, brand image partially has a significant influence on loyalty, Then e-service quality, customer trust, and brand image simultaneously have a significant influence on the loyalty of users of the Profits Anywhere mobile application
PENGARUH MENU DIVERSITY, CAFE ATMOSPHERE, DAN WORTH OF MOUTH TERHADAP PURCHASING DECISION DI CAFE SABIN TRAWAS MOJOKERTO Ahmad Faiz Mujahidin; Hartono; Yuliasnita Verlandes
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 3 (2022): Agustus 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i3.47

Abstract

Pada era globalisasi saat ini para pengusaha terus melakukan pengembangan untuk kemajuan bisnisnya, dan salah satu bisnis yang sedang berkembang di Indonesia saat ini adalah kedai kopi (coffee shop). Aktivitas kedai kopi (coffee shop) saat ini berkembang pesat karena banyaknya inovasi dan kreativitas dalam pengelolaannya serta banyaknya infrastuktur pendukung sehingga berbagai jenis kopi semakin diminati masyarakat dari kalangan anak muda sampai orang dewasa.. Fenomena menjamurnya kedai kopi (coffee shop) di Indonesia yang cukup pesat saat ini juga terjadi di Kabupaten Mojokerto salah satunya di Kecamatan Trawas, hal ini terjadi karena masyarakat memilih (coffee shop) sebagai tempat untuk berkumpul bersama teman, atau mengerjakan tugas. Oleh karena itu kedai dilakukan dengan penyebaran kuisioner (Online) kepada konsumen. Populasi dalam penelitian ini adalah konsumen yang berkunjung di Café Sabin Trawas Mojokerto pada Bulan Mei – Juni 2022. Sampel penelitian ini sebanyak 350 orang. Pada penelitian ini teknik sampel yang digunakan adalah metode non probality sampling dan menggunakan metode purposive sampling. Teknik analisis data menggunakan analisis jalur dengan bantuan program SPSS 25. Hasil penelitian menunjukkan bahwa variabel Menu Diversity, Cafe Atmosphere dan Worth Of Mouth memiliki pengaruh positif dan signifikan terhadap Purchasing Decisions.
Pengaruh Literasi Keuangan Dan Gaya Hidup Terhadap Perilaku Pengelolaan Keuangan Pada Siswa SMKN 1 Jetis Sofia Dewi Anggraini; Nersiwad Nersiwad; Yuliasnita Verlandes
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.132

Abstract

The development of financial management was pioneered by the behavior of a person in the decision-making process. Financial management must lead to responsible financial behavior so that all finances for both individuals and families can be managed properly. Early financial planning will help a person to realize his life goals. A student is an age at the stage of self-development to establish attitudes and lifestyle behaviors and be able to carry out good financial planning by understanding financial literacy correctly. This research was conducted by distributing questionnaires via Google form to students at SMKN 1 Jetis who met the research criteria, namely ages 16-18 years. The research sample was 1256 students using a purposive sampling technique, so that 93 respondents were needed. The data analysis technique uses multiple linear regression data analysis with the help of SPSS 25. The results show that the financial literacy variable has a positive and significant influence on financial management behavior, lifestyle has a positive and significant influence on financial management behavior, and financial literacy and lifestyle variables simultaneously influence the behavior of financial management.
Pengaruh Love Of Money Dan Dender Terhadap Pengelolaan Keuanagan Pribadi Pada Generasi Z Di Kota Mojokerto Dilla Agustin; Nersiwad Nersiwad; Yuliasnita Verlandes
Jurnal Mutiara Ilmu Akuntansi Vol 1 No 4 (2023): Oktober : Jurnal Mutiara Ilmu Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v1i4.1980

Abstract

This research is motivated by the existence of financial problems in the younger generation, namely the influence of love of money and gender on personal financial management in generation Z in Mojokerto City. This study uses primary data obtained from distributing questionnaires distributed to respondents. In this study, a sampling technique was used, namely random sampling from a total of 14,857 population so that the number obtained from the calculation of the slovin formula was 99 respondents which were rounded up to 100 respondents. The analytical method to be used in this study uses multiple linear regression analysis using SPSS ver. 22 data needed to score the data, plan the tests that will be used to input data and analyze the answers to each hypothesis or research question. as well as, used to examine the relationship between love of money on financial management and gender on financial management in generation Z in Mojokerto City. The results of this study indicate that love of money partially has a significantly positive effect on personal financial management, gender partially has a significantly positive effect on personal financial management.
The Influence Of Service Quality, Digital Marketing, Price, Lifestyle, And Purchasing Power On Consumer Purchasing Decisions In WW Collection Pungging Maylindah Angelina Akbar; Yuliasnita Verlandes; Imam Baidowi
International Journal of Management Research and Economics Vol. 1 No. 3 (2023): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i3.790

Abstract

This study aims to examine and analyze the effect of service quality, digital marketing, price, lifestyle and purchasing power on purchasing decisions of WW Collection consumers. This research uses a quantitative descriptive approach. The technique collected is in the form of primary data by means of a questionnaire which is distributed to respondents called a questionnaire. The data collection technique uses the Purposive Sampling technique, which is a sample purchasing technique with certain considerations, namely using certain criteria, such as WW Collection consumers who have shopped at least once either through social media or come directly to the store, with a total of 265 respondents at the WW Collection store. The results showed that the variables of service quality, digital marketing and price had a partially significant effect on purchasing decisions at the WW Collection Pugging store. However, the lifestyle and purchasing power variables do not significantly influence purchasing decisions at the WW Collection Pugging store. In the variables of service quality, digital marketing, price, lifestyle, and purchasing power, they influence purchasing decisions simultaneously at the WW Collection Pugging store. As a form of the implications of this research, it is hoped that the influential variables can be evaluated and maintained even better by the WW Collection.