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Pendampingan UMKM dalam Meningkatkan Branding dan Legalitas di Desa Pulosari Kusuma Wardhani Mas'udah; Yenny Wuryandari; Yovita Nathania; Nova Andriani; Ratu Yusnita Zhalsabilla; Edo Pandu Pratama; Nauval Zakqy
KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Edisi Juni
Publisher : KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat

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Abstract

Kegiatan Pendampingan UMKM dalam meningkatkan Branding dan Legalitas di Desa Pulosari ini bertujuan meningkatkan kualitas UMKM karena dalam branding produk dilakukan pengembangan seperti diversifikasi produk, marketing, desain produk yang dimodifikasi agar menjadi nilai tambah untuk produk UMKM. Kegiatan peningkatan branding UMKM dilakukan dengan tiga tahap yaitu yang pertama, desain logo, desain kemasan dan juga social media marketing. Pembuatan logo untuk produk bertujuan agar produk mudah dikenal dan mempunyai ciri khas tersendiri. Proses desain kemasan dilakukan untuk meningkatkan daya tarik konsumen, karena dengan kemasan yang menarik bisa mempunyai daya jual tinggi. Selanjutnya yaitu social media marketing yang dilakukan agar produk UMKM di Desa Pulosari dapat terjangkau di luar daerah Pulosari dan meningkatkan penjualan.  Legalitas usaha adalah salah satu komponen penting bagi pelaku UMKM karena legalitas usaha menjadi sebuah bukti bahwa suatu usaha telah layak dan lolos dari aspek-aspek yang membuat produk itu dapat dipastikan keamanannya. Salah satu perizinan dalam sebuah usaha adalah Nomor Induk Berusaha (NIB) yang dapat membantu para pelaku usaha dalam mengajukan izin usaha dan izin komersial atau operasional.
Potential of The Biological Agent Bacillus spp in Inhibiting Fusarium Wild Disease and its Effects on The Growth and Production of Cayenne Papper (Capsicum frutescens L.) Nauval Zakqy; Yenny Wuryandari; Arika Purnawati
JURNAL PEMBELAJARAN DAN BIOLOGI NUKLEUS (JPBN) Vol 10, No 1 (2024): Jurnal Pembelajaran Dan Biologi Nukleus March 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jpbn.v10i1.5366

Abstract

Cayenne pepper (Capsicum frutescens L.) is a horticultural crop in Indonesia that often has many obstacles. The main obstacle that is often faced is wilt disease caused by the fungus Fusarium oxysporum. Bacillus spp. bacteria have the potential to control the fungus F. oxysporum. The purpose of this study was to determine the ability of Bacillus spp. bacteria in controlling fusarium wilt disease. This research was conducted from August to November 2023 at the Plant Health Laboratory and screen house of the Faculty of Agriculture, National Development University "Veteran" East Java. The study used a Factorial Complete Randomized Block Design with three replications and nine treatments so that there were 27 experimental units. The observation variables included incubation period, disease intensity, plant height, number of leaves, first flower appearance and fruit wet weight. The research data were analyzed using ANOVA analysis of variance procedure to determine whether there is an effect of each treatment. If it is known that there is a significantly different effect from the treatment, it will be continued with the DMRT test at the 5% level. The results showed that the combination of Bacillus spp bacteria and dosage had an effect on the incubation period and disease intensity. The results showed that the combination of Bacillus spp bacteria and doses had an effect on vegetative phase parameters, namely plant height and number of leaves. However, the combination of Bacillus spp and dosage showed that the generative phase parameters did not significantly affect the first flower appearance and fruit wet weight