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Siti Nurhayati
Institut Transportasi dan Logistik Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Strategi Pemasaran Dalam Upaya Meningkatkan Pelayanan Jasa Pada PT AeroJasa Kargo Tahun 2021 Etgar Ramadhani Pambudi; Mustikasari Mustikasari; Siti Nurhayati; Sarinah Sihombing
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v7i3.675

Abstract

PT Aerojasa Cargo is one of the subsidiaries in the business strategy group of the Garuda Indonesia Group Aerowisata unit which is engaged in transportation, tourism, hospitality, logistics and flight catering services. Tbk. The method used in this research is descriptive qualitative using SWOT analysis. Based on the results of the SWOT analysis, the IFE matrix shows that the strength and weakness factors have a total score of 3.47. This indicates that the condition is in a very strong internal position. Furthermore, the EFE matrix shows that the opportunity and threat factors have a total score of 3.14. This indicates that the Cargo Services business can respond to the opportunities that exist in the right way so as to avoid threats in the industrial market. The quadrant diagram shows that PT Aero Jasa Cargo is in the Growth quadrant where the quadrant is in a very favorable condition. The results of the SO strategy, obtained the strength factor that must be maintained in order to be able to take the existing opportunities, the ST strategy shows that the company must maximize the strength to overcome the existing threats, the WO strategy, take advantage of the existing opportunities by minimizing the company's weaknesses. As well as the WT strategy which requires companies to be able to minimize weaknesses and avoid threats.
Strategi Meningkatkan Seat Load Factor pada Penerbangan Citilink Sarinah Sarinah; Mariyatul Qibtiyah; Siti Nurhayati
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 5, No 3 (2019): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v5i3.817

Abstract

PT Citilink Indonesia is one of the low cost airlines or Low Cost Carrier (LCC), a subsidiary of PT Garuda Indonesia (Persero). The problem discussed in this study was how to increase the number of seat load factors of PT Citilink Indonesia. The purpose of this study is to determine the company's internal and external factors and to analyze the strategies formulation to increase the number of seat load factors of Kertajati - Surabaya route in 2019. The research method used in this study was Qualitative by obtaining data through interviews and questionnaires. Based on the results of the Internal External Matrix (IE), the company's position is in cell I; growth and development, with a total score of internal factors of 3.12 and external factors of 3.12. The alternative strategies could be applied are market penetration, market development, and product development. While based on SWOT - 4K analysis using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) tables, the internal strength factor is 3.78 and the weakness factor is 2.27, which shows the difference between the two internal factors is 1, 41. As for the external factor the chance is 3.24 and the threat is 3.00, which shows the difference between the two external factors is 0.24. The conclusion of the research based on SWOT-4K diagram the company's position is in the SO quadrant, where the company has great strength and opportunities and based on SWOT-4K Matrix the company's position is in the S-O strategy.
PRODUKTIVITAS BONGKAR MUAT DAN WAKTU SANDAR KAPAL PELABUHAN TANJUNG EMAS Denny J Najoan; Deshalena Ayu Rachma Putri; Siti Nurhayati
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 4, No 1 (2017): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v4i1.857

Abstract

The objective of this research is to find out how big the influence of the loading and unloading productivity and the berthing time  in a case study at Tanjung Emas Port, Semarang.  The data analysis method used was simple linear analysis and hypothesis test.  This research used secondary data of loading and unloading productivity (BCH) and berthing time in a year.  The analysis results and discussion show that there is a proportional influence of loading and unloading productivity and berthing time that is shown in equation of simple linear regression line of Y = 35,38 - 0,832X.  Furthermore, the hypothesis test results show that F count = 11.36 and F table = 4.96 , therefore, F count > F table or 11.36 > 4.
Strategi Pemasaran Dalam Upaya Meningkatkan Pelayanan Jasa Pada PT AeroJasa Kargo Tahun 2021 Etgar Ramadhani Pambudi; Mustikasari Mustikasari; Siti Nurhayati; Sarinah Sihombing
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v7i3.675

Abstract

PT Aerojasa Cargo is one of the subsidiaries in the business strategy group of the Garuda Indonesia Group Aerowisata unit which is engaged in transportation, tourism, hospitality, logistics and flight catering services. Tbk. The method used in this research is descriptive qualitative using SWOT analysis. Based on the results of the SWOT analysis, the IFE matrix shows that the strength and weakness factors have a total score of 3.47. This indicates that the condition is in a very strong internal position. Furthermore, the EFE matrix shows that the opportunity and threat factors have a total score of 3.14. This indicates that the Cargo Services business can respond to the opportunities that exist in the right way so as to avoid threats in the industrial market. The quadrant diagram shows that PT Aero Jasa Cargo is in the Growth quadrant where the quadrant is in a very favorable condition. The results of the SO strategy, obtained the strength factor that must be maintained in order to be able to take the existing opportunities, the ST strategy shows that the company must maximize the strength to overcome the existing threats, the WO strategy, take advantage of the existing opportunities by minimizing the company's weaknesses. As well as the WT strategy which requires companies to be able to minimize weaknesses and avoid threats.
Co-Authors Denny J Najoan Deshalena Ayu Rachma Putri Etgar Ramadhani Pambudi Mariyatul Qibtiyah Mustika Sari Sarinah Sarinah Sarinah Sihombing