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All Journal Management Studies and Entrepreneurship Journal (MSEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Kutubkhanah Jurnal Penelitian Sosial Keagamaan
Sitti Rahmah
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : INVEST : Jurnal Inovasi Bisnis dan Akuntansi

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The Influence of Western Culture on The Behavior of Z Generation Sitti Rahmah; Virna Museliza; Ratna Nurani; Devi Deswimar
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.645

Abstract

This study aims to determine the influence of Western culture on the behavior of Generation Z in the city of Pekanbaru. And to find out that Western culture can influence the behavior of Generation Z in the city of Pekanbaru. The hypothesis was tested with a Simple Linear Regression Test, Partial Test Validity Test The results of his research based on statistical testers using the partial t test, showed that it had a t count value of 5.437> and T table 1.695 with a significance value of 0.000, namely (5.437> 1.695). So it can be concluded that Ho is rejected and Ha is accepted, meaning that Western Culture has a significant effect on Generation Z behavior in Pekanbaru city, meaning that if Western Culture advances, then Generation Za behavior will also change. Western Culture Variables have a positive and significant effect on the Behavior of Generation Z in the city of Pekanbaru with the appropriate significance value. There is a strong relationship between Western Culture on the Behavior of Generation Z in Pekanbaru City,
Co-Authors Devi Deswimar Mahendra Romus Mahyarni Mahyarni Muhammad Syafa’at Muhammad Zakir Mustafa Kholbi Nanda Suryadi Ratna Nurani Sri Wike Rahayu virna Museliza