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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) MediaTor: Jurnal Komunikasi Mediator Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Riset Public Relations Bandung Conference Series: Public Relations
Ani Yuningsih
Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : MediaTor: Jurnal Komunikasi

 1 
“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations Ani Yuningsih
MediaTor (Jurnal Komunikasi) Vol 6, No 2 (2005): Bagaimana Kita Menjelaskan Penerapan Teknologi?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v6i2.1211

Abstract

The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new strategy to build positive image and gaining good reputation. The existence of CSR program indicate corporate sense of social responsibility toward public interests. In practice, a tension between corporate need to build image and its consistencies toward moral integrity and social commitment was often found. Corporate often use its CSR program as a momentum of publicity instead of showing a real and genuine interest in community development. Therefore, an understanding to PR values and ethics was needed to plan and implement CSR program.
Implementasi Teori Konstruksi Sosial dalam Penelitian Public Relations Ani Yuningsih
MediaTor (Jurnal Komunikasi) Vol 7, No 1 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v7i1.1215

Abstract

How far has PR research been conducting in order to simultaneously update the rapid development in the field? The answer for this question will indicate whether or onot PR performance has succeeded in fulfilling its functions among public. Adopting Berger and Luckmann perspective over the construction of social reality, a PR corporate will achieve a new level of existence by the process of habitualization involving an effective pattern of communication. PR role is no more than bridging, managing, and maintaining traditions based on members of community’s experiences, and then transforming through the organization.
Pemberdayaan Usaha Sektor Maritim (Pariwisata) melalui Humas Internasional dengan Pendekatan Marketing Public Relations Ani Yuningsih
MediaTor (Jurnal Komunikasi) Vol 3, No 1 (2002): Atas Dasar Apa: Mediator Kali ini
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i1.763

Abstract

Kondisi usaha sektor maritim bidang pariwisata saat ini mengalami ketertinggalan dan sulit berkembang, karena belum terpanggilnya sumber-sumber investasi, baik dari dalam maupun luar negeri. Padahal, potensi usaha pariwisata bahari di Indonesia sebagai wi/ayah kepulauan sangat besar, tersedia .'lumber daya alam yang melimpah dan tersebar di berbagai wilayah, maka itulah peranan humas sangat dibutuhkan dalam upaya meningkatkan citra pariwisata Indonesia melalui pendekatan Marketing PR. agar hasilnya lebih efektifdan eflsien dalam penggunaan pembiayaan publikasi
Peran dan Komitmen Indonesia dalam “Millenium Development Goals”: (Perspektif Humas Internasional) Ani Yuningsih
MediaTor (Jurnal Komunikasi) Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v8i2.1246

Abstract

The Declaration of Millenium Development Goals (MDGs) marked a new context in global network which emphasized the role of present society toward the future of next generation. Within MDGs scheme, wealthy countries are encouraged to help their counterpart—underdevelopment countries—by donating some funds for developing their countries. Indonesia’s commitment toward MDGs was expressed by publicity means such as campaign, slogans, etc. Such actions are not enough. The commitment of Indonesia government toward MDGs as seen from International Public Relation Perspective must be implemented through a series of effort to cut poverty, which involved every citizen and stakeholders. Based on national information system, penetrated to structural and functional layers, program socialization and education could reach a maximum impact.
Membangun dan Menyosialisasikan Budaya Organisasi sebagai Keunggulan Kompetitif Ani Yuningsih
MediaTor (Jurnal Komunikasi) Vol 5, No 1 (2004): Filsafat Itu Ibarat Orang Bertanya
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v5i1.1101

Abstract

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Co-Authors Abdullah Mufty Machmud Aditya Dharmawan Andini Rahmania Nurhakim Annisa Divia Zaliyanti Ari Usman Dadan Mulyana Ike Junita Triwardhani M. Arif Dhifan Surahman Wiyanie Putri Pangesty